Brainstorming is a group creativity technique developed in the 1930s to generate many ideas for solving a problem. It involves focusing on quantity over quality of ideas, withholding criticism, and welcoming unusual ideas. There are different techniques for brainstorming including nominal group, group passing, team idea mapping, electronic, and directed approaches. Brainstorming can increase creativity and encourage collaboration, but disadvantages include potential clashes and lack of understanding of the process.

1. BRAINSTORMING

2. BRAINSTORMING……… Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution to a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn.

3. PREPARATION FOR BRAINSTORMING…..

4. EXAMPLE……

5. RULES……. Focus on quantity No criticism Unusual ideas are welcome Combine and improve ideas

6. BRAINSTORMING TECHNIQUES . Nominal group . Group passing . Team idea mapping . Electronic . Directed

7. BRAINSTORMING TECHNIQUES…….. Nominal group technique

8. BRAINSTORMING TECHNIQUES…….. Group passing technique

9. BRAINSTORMING TECHNIQUES…….. Team idea mapping method

10. BRAINSTORMING TECHNIQUES…….. . Electronic brainstorming

11. BRAINSTORMING TECHNIQUES…….. Directed brainstorming

12. ADVANTAGES…….. Increases creativity Encourages togetherness. Allows divergent thinking processes. Helps in problem solving

13. SOME DISADVANTAGES…… Clash of ideas. Lack of knowledge about brainstorming process can lead to disaster.

14. … THANK YOU… PRESENTED BY SANICA JAISWAL 7436