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Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard

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This is a presentation I gave last fall at a public event that Critical Mass held in Chicago. Like many of my other presentations you'll notice variations on a theme. In this particular case I talk about how social media and the Web in general is disruptive to existing advertising models.

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Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard

  1. MARKETING’S PERFECT STORM Chris Bernard, User Experience Evangelist, Microsoft chris.bernard@microsoft.com www.designthinkingdigest.com Look for me on Twitter, Facebook, Linked In and at DesignThinkingDigest.com
  2. Trouble is here.
  3. So is opportunity.
  4. The good old days.
  5. Radio
  6. Print
  7. Television
  8. but then…
  9. This eventually got us here…
  10. Things went nuts.
  11. What the heck just happened?
  12. Trends
  13. Technology
  14. Business
  15. You!
  16. Technology tries to answer… “What is possible?” Source: Larry Keeley, Doblin
  17. Business tries to answer… “What is viable in the market place?” Source: Larry Keeley, Doblin
  18. Experience / Design tries to answer… “What is desirable to users?” Source: Larry Keeley, Doblin
  19. Consumers try to answer… “Where can I be part of the conversation? How can I control my participation? My voice?”
  20. Communities try to answer… “What is sustainable?”
  21. Concept: Courtesy of Jon Harris, a Microsoft buddy
  22. Concept: Courtesy of Jon Harris, a Microsoft buddy
  23. Concept: Courtesy of Jon Harris, a Microsoft buddy
  24. Concept: Courtesy of Jon Harris, a Microsoft buddy
  25. Concept: Courtesy of Jon Harris, a Microsoft buddy
  26. Concept: Courtesy of Jon Harris, a Microsoft buddy
  27. Concept: Courtesy of Jon Harris, a Microsoft buddy
  28. Design is back baby! Yeah!
  29. Icing on a cake
  30. Doesn’t matter…
  31. What does?
  32. Innovation
  33. Design is back baby! Yeah! Innovation is the new black baby! Yeah!
  34. design is important
  35. But design is table stake…
  36. …icing on the cake, when we only use it for styling
  37. interface
  38. user interface only scratches the surface
  39. …and gives designers a bad rap when it’s all we do
  40. experience
  41. user experience is what makes…
  42. innovation
  43. …happen.
  44. We all need to be in the innovation business.
  45. So what do we mean by user experience?
  46. 4 Concepts
  47. 1
  48. Function
  49. It Works Great!
  50. 2
  51. Aesthetic
  52. It Looks Great!
  53. 3
  54. Interaction
  55. It Relates to You!
  56. 4
  57. Process
  58. Generates Memories
  59. Emotional Connection
  60. If you take away four things…
  61. A great User Experience is critical for our business, our customers and the future of the marketing industry.
  62. Delivering a great User Experience requires significant commitment on our part understand our customers and deliver a quality end-to-end experiences with great attention to detail.
  63. You are leaders in the community. Internalize the message, make it your own, help get the word out – in your own way.
  64. Nathan Myhrvold's 1st law of software “Software is a gas”
  65. Chris Bernard’s1st law of user experience “User experience is liquid”
  66. Thank You! Chris Bernard chris.bernard@microsoft.com 312.925.4095 www.designthinkingdigest.com

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