This document discusses the importance of lateral thinking in today's business environment. It defines lateral thinking as solving problems through an indirect and creative approach, as coined by Edward de Bono. Lateral thinking is about changing concepts and perceptions creatively. The document also introduces the "6 Thinking Hats" framework for analyzing problems from different perspectives such as emotions, benefits, and weaknesses. It emphasizes that lateral thinking allows finding new ideas by cutting across patterns in an indirect manner to solve problems in a creative way.

1. IMPORTANCE
OF
LATERAL THINKING
IN
TODAY’S BUSINESS
ENVIRONMENT

2. PRESENTATION
OF
BUSINESS COMMUNICATION
MBA 1st Samester
JAMIA HAMDARD UNIVERSITY
SYED SHAIQ ALI

3. LATERAL THINKING
Thinking that is outside
The box
Introduction
Thinking that is outside
the box!

4. Lateral Thinking
Lateral thinking is a term coined by
Edward de Bono, a Maltese psychologist,
physician, and writer
 de Bono defines Lateral Thinking as
methods of thinking concerned with
changing concepts and perception.

5. Whatis Lateral Thinking?
• Lateral Thinking is solving problems through
an indirect and creative approach.
• Lateral thinking is for changing concepts and
perceptions.
• Lateral thinking, is the ability to think
creatively.

6. “The 6 Thinking Hats”
• THINKING HAT- What thinking is
needed? What have we done so far?
What do we do next?
• FEELINGS HAT- What do I feel about
this? How do I react to this?
Analyzing motions and Intuition.
• CREATIVE HAT- New ideas. What is
the way to work a problem out?
Different approaches.
• INFORMATION HAT- What is the truth
or facts? What information do we
have?
• BENEFITS HAT- What are the good
points? Why is this worth doing?
What positive features can be noted?
• JUDGEMENT HAT- What is wrong
with this? Will it work? What are the
weaknesses?

8. 0
Lateral Thinking& Problem Solving
• Problem Solving: The objective is to get the situation
to where it should be
• Creative Problem Solving: Using creativity, one must
solve a problem in an indirect and unconventional
manner.
• Creative Problem Identification: Many of the greatest
non-technological innovations are identified while
realizing an improved process or design in everyday
objects and tasks either by accidental chance or by
studying and documenting real world experience.

9. CONCLUSION
• Thus, it can be concluded that the
whole purpose of lateral thinking
is to allow us to cut across
patterns and to find new ideas.
As with all creativity, the ideas
must be valuable and logical in
hindsight.