Brainstorming for fund and profit

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Brainstorming for fund and profit

  1. 1. Brainstormingfor fun and profit Alexei Kapterev
  2. 2. Q: What is brainstorming anyway?A: I have no idea… Let’s brainstorm this!
  3. 3. Agenda➊ What is a brainstorm?➋ Why brainstorm?➌ How to brainstorm?
  4. 4. What is a brainstorm? Brainstorms at INDEX by Jacob Bøtter
  5. 5. How do you get new ideas?
  6. 6. «The way to get good ideas is to get lots of ideas and throw the bad ones away. — Linus Pauling, Nobel Prize winner Frozen Brainstorm by Steve Jurvetson
  7. 7. brainstorm [breɪnstɔːm]A spontaneous group discussion toproduce ideas and ways of solvingproblems. Oxford American Dictionaries
  8. 8. Invented by Alex Osborn around 1938
  9. 9. What did he mean? orStorm Storm
  10. 10. Why brainstorm? Brainstorms at INDEX by Jacob Bøtter
  11. 11. It helps to innovate ➊ Gather the data ➋ Brainstorm ➌ Criticise ➍ Implement
  12. 12. It’s a great wayto get new ideas
  13. 13. It makes work more fun
  14. 14. «Brainstorming is ... what the clients really buy. — Ethan Rasiel, The McKinsey Way
  15. 15. How to brainstorm? Brainstorms at INDEX by Jacob Bøtter
  16. 16. ➊ The brief➋ The people➌ The set➍ The process➎ The follow-up
  17. 17. Step 1:The brief
  18. 18. « The cardinal rule ofbrainstorming is that youcannot do it successfully in a vacuum. — Ethan Rasiel, The McKinsey Way
  19. 19. Before starting:➊ Prepare the fact sheet➋ Formulate the question
  20. 20. «Brief is everything. — Steve Schildwachter, FCB Global
  21. 21. Step 2:The people
  22. 22. Not “experts only”
  23. 23. Invite different people
  24. 24. Remember:you need new ideas
  25. 25. Present themthe information(and better not just in a written form)
  26. 26. The IDEO experiment Task: design a new toy
  27. 27. 3 brainstorming groups:Written brief No brief Went to a toy shop Which did the best?
  28. 28. 3 brainstorming groups:Written brief No brief Went to a toy shop Of course.
  29. 29. Step 3:The set
  30. 30. Something to write
  31. 31. Something to eat
  32. 32. Something unusual* * You know, for the atmosphere!
  33. 33. Step 4:The process
  34. 34. «The problem is never to get new ideas in, the problemis to get the old ideas out. — Dee Hock, Visa International
  35. 35. «The point of brainstorming is the generation of newideas. So start with tabula rasa — a clean slate. — Ethan Rasiel, The McKinsey Way
  36. 36. Start with a clean slate
  37. 37. Let’s stretch by Raj TanejaStart with a warmup
  38. 38. There are lots of them
  39. 39. Next, announce: ?  Problem Target amount Time Rules of ideas
  40. 40. The rules are:➊ Go for the quantity, not quality➋ Absolutely no criticism➌ Weird ideas are welcome➍ Transform others’ ideas
  41. 41. Yes, but...Yes, and...
  42. 42. Avoid moderation! Moderator by Konstantin Voschanov
  43. 43. Remember:you need new ideas
  44. 44.  But be strictwith the rules.
  45. 45. Write whatever they say, exactly as they say!
  46. 46. Got a stupid idea? Say it out loud.Just to get rid of it.
  47. 47. Stuck? Use creativity aids.
  48. 48. Go with the flow!
  49. 49.  The amount Time’s up? reached?
  50. 50. Now filter what you’ve got.
  51. 51. Good? Bad?The criteria should be clear from the brief.
  52. 52. And if you are lucky... Yes, this is gold.
  53. 53. What’s ahead? Decide on your next steps.
  54. 54. Step 5:The follow-up
  55. 55. Tell the team about the results.This is a great opportunity to say...
  56. 56. And... this is it. Brainstorms at INDEX by Jacob Bøtter
  57. 57. Recommended books:The McKinsey Way The Art of Innovationby Ethan M. Rasiel by Tom Kelley
  58. 58. Questions? Alexei Kapterevak@realtimestrategy.ruwww.realtimestrategy.ru

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