Imp of lateral thinking in business environment.

1. Lateral Thinking
Presented By: Aqib Ali
JAMIA HAMDARD UNIVERSITY

2. What is Lateral Thinking?
• Lateral Thinking is solving problems through an
indirect and creative approach.
• Lateral Thinking is for concepts and perceptions.
• Lateral Thinking, is the ability to think creatively.
• Think outside the box.
• The term founded in 1967 by Edward de Bono.

5. Six Thinking Hats
• Six thinking hats’ is an important and powerful
technique.
• It is used to look at decisions from a number of
important perspectives.
• This forces you to move outside your habitual
thinking style, and helps you get a more rounded
view of a situation.
• Each ‘Thinking Hat’ is a different style of thinking.

7. Importance of Lateral Thinking
in Business

8. Lateral thinking and 6 thinking hats
technique can help us with :
• Identification of competitive advantages
sources
• Implementation of innovate solutions in the
organization
• Launching new products and services
• Entering new markets
• Process optimization
• Implementation of major changes in the
organization.

9. Benefits
Using Lateral thinking and 6 thinking hats technique
ensures:
• Generations of at least 100 ideas of how to
achieve a goal defined at the beginning of a
business.
• Involvement of 5 to 10 of your team members
and optionally external experts.
• Stimulations of your team members’ creativity
• Motivating the participants to work together
rather than against each other

10. How 6 thinking hats help us at different
level
• Gathering facts and information about the
problem.
• Finding creative solutions.
• Emotionally evaluating proposed solutions (
without giving logical reasons).
• Providing reasonable advantage of proposed
solutions.
• Providing reasonable weakness of proposed
solutions.
• Keeping balance between all above listed levels
of thinking .

11. Finding creative solutions
Lateral thinking methods provides an
unconventional problem approach. To achieve such
an approach, following technique are used:
• Using random information to initiative a
brainstorm.
• Extending the goal set.
• Pushing provocative ideas.
• Questioning assumptions.

12. Conclusion
• Thus we would like to conclude that lateral
thinking is more concern with the movement
value of statement and ideas.
• A business would use lateral thinking they
want to move from one known ideas to
creating new ideas.
• Critical thinking is primarily concerned with
judging the truth value of statement and
seeking errors.
• Lateral thinking, is the ability to think
creatively.