The document introduces a survey to collect data on how companies have implemented Enterprise Social Networks (ESNs). The author is creating an "ESN Playbook" to help others navigate the challenges of rolling out an ESN based on lessons learned from their experience at ING. Readers who have led an ESN implementation are asked to take a short survey or volunteer for a longer discussion to share their insights on what went well, where they struggled, how success is defined, and other themes to inform the playbook.

1. Introducing…
The ESN Playbook
Collecting data on how companies are implementing
Enterprise Social Networks
Take the
Survey!
✓

2. What’s it all about?
A lot of companies are trying to
make their company more social,
and part of that is brining social
inside a company.
There is a huge value in employee
collaboration;
- faster innovation
- reduced service channel costs
- breaking down company silos
It all sounds great…
?

3. What’s it all about?
But it’s a challenge. At ING we
faced every technical issue you
could think of, discovered legal
technicalities that threatened the
project and experienced resistance
to our brilliant ideas
I’m now working on a short “book”
on how to implement an ESN. I’ve
given it the working title of the “ESN
Playbook”.
The first step is some research.
?

4. This is where you come in
I am looking for people with
experience in rolling out an
Enterprise Social Network to
answer a short survey (20
questions), and to volunteer for
a longer discussion (by email or
chat).
The questions are on the six
themes on the right. If you want
to know more about this project
it’s all on my blog.
How far are you?
What will success
look like for you?
Where did you
struggle?
What went well?
How is your
company
organised?
What would you
do differently?

5. Ready to help?
Take the
Survey!
✓

6. Ready to help?
Take the
Survey!
✓