Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
#SXSW Interactive
2015
Session Highlights
Austin Texas
March 13-17th
@garymonk
Some images and highlights from SXSW
interactive 2015 in Austin Texas, with personal
commentary and opinion
Introduction
N...
The Innovator's DNA: The
Five Innovation Skills
• Anyone can innovate – only 1/3 of an
innovators skills are genetic
• 95%...
Biz Stone on Creativity
and Redefining Success
• Whatever you do, you need to have
100% emotional investment and you
will ...
Hacking the Brain: What's Next
for Neuro-Health?
• Fascinating discussion of the use of sensors to
measure cognition and d...
How Is Big Pharma Interacting with Tech Startups?
• A session for start ups on how to approach and navigate the maze of ‘B...
Innovation- Healthcare Beyond Medical Devices
• Sensors in, on or around our bodies will evolve into passive, silent monit...
Paid Editing of Wikipedia: Getting Past "Gotcha”
• Big companies struggle with Wikipedia’s lack of hierarchy and speed to ...
Creating A Digital
Engagement Strategy
for Leaders
• Authentic leadership example of Telstra
CEO David Thodey jumping into...
Advocates vs Agitators:
the Social Influence
• In social media you need to be
available 24/7, obvious? Not to some
banks w...
Race to the Fifth Screen
• Is the 5th screen on a table, as watch or is it really a screen at all?
• It is not numbers of ...
Magical UX and the
Internet of Things
• The phone is the first ‘internet of things’
object for everyone
• Interactivity be...
Evolve or Die: The Traditional Agency Revolution
• Will social and digital job titles exist in 2 years? Should they?
• Dig...
thank you
twitter: @garymonk
linked in: www.linkedin.com/in/garywmonk
Blog: garymonk.com
Upcoming SlideShare
Loading in …5
×

SXSW 2015 - Session Highlights

871 views

Published on

Highlights of some key sessions I attended at SXSW 2015. The bias is towards innovation and healthcare. How to set up your business for success, think differently, leverage new technology and engage your customers.

Published in: Technology
  • Be the first to comment

SXSW 2015 - Session Highlights

  1. 1. #SXSW Interactive 2015 Session Highlights Austin Texas March 13-17th @garymonk
  2. 2. Some images and highlights from SXSW interactive 2015 in Austin Texas, with personal commentary and opinion Introduction Note: links to event in bottom right corner of slides
  3. 3. The Innovator's DNA: The Five Innovation Skills • Anyone can innovate – only 1/3 of an innovators skills are genetic • 95% of your ideas will suck – bring in outside thinking • Future communications will be sensitive to our mood • Teachers ask questions, students answer. We are not taught to ask the right questions • Innovation now comes from teams not individuals • Novelty is rarely innovation • Process and metrics are good words Event link:Hal Gregersen The 5 skills 1) Associational thinking 2) Questioning 3) Observing 4) Networking 5) Experimenting
  4. 4. Biz Stone on Creativity and Redefining Success • Whatever you do, you need to have 100% emotional investment and you will have indefatigable drive • Mindfulness is key to creativity • The future of marketing is philanthropy – people are attracted to meaning • If you want to be able to succeed spectacularly you need to be able to fail spectacularly Event link: Biz Stone
  5. 5. Hacking the Brain: What's Next for Neuro-Health? • Fascinating discussion of the use of sensors to measure cognition and deterioration (e.g. Alzheimers) • Example of a disabled patient controlling a plane (flight simulator) intuitively using thought, unencumbered by motor function • In the future robots won’t be autonomous – we will control them directly with sensors in our brains Event link: Geoffrey Ling (DARPA)
  6. 6. How Is Big Pharma Interacting with Tech Startups? • A session for start ups on how to approach and navigate the maze of ‘Big Pharma’ • Finding the decision makers is tough and IF you get a deal expect to put some ‘skin in the game’ • Partner with trusted agencies to understand pharma and approach them • Megan Lopresto claimed Boehringer is more innovative being privately owned and not answering to shareholders Event link:
  7. 7. Innovation- Healthcare Beyond Medical Devices • Sensors in, on or around our bodies will evolve into passive, silent monitors to active treaters of disease • The price of privacy - Jon Werner (Adidas) talked how the need for encryption causes latency and reduced service levels • The power of big data combined with sensors - predictive analytics and sensors will offer an alert before an elderly person falls. Event link:
  8. 8. Paid Editing of Wikipedia: Getting Past "Gotcha” • Big companies struggle with Wikipedia’s lack of hierarchy and speed to implement changes ‘There is no deadline!’ • Self editing of pages of conflicted pages is a no-no unless repairing vandalism or working in some non english speaking country pages • Some useful resources here Event link:
  9. 9. Creating A Digital Engagement Strategy for Leaders • Authentic leadership example of Telstra CEO David Thodey jumping into customer service tweets • Thodey also asked his staff spontaneously, to give examples of time wasting processes, promising they would be removed or explained • Social media leadership is not about trying to be perfect, rather accepting failure and learning • Essentially around a culture of sharing and relationships Event link: Charlene Li (Altimeter)
  10. 10. Advocates vs Agitators: the Social Influence • In social media you need to be available 24/7, obvious? Not to some banks who take 2 days to respond • Southwestern airlines cite great relationship between customer advocacy and legal teams to improve service via social media • Don’t give the persistent detractors the oxygen of a response – that is what they want • Social is ready to grow up in business – connecting with customers and delivering more revenue Event link:
  11. 11. Race to the Fifth Screen • Is the 5th screen on a table, as watch or is it really a screen at all? • It is not numbers of screens but ensuring the current ones are integrated • Using augmented reality to get content on any screen and make anything a screen Event link:
  12. 12. Magical UX and the Internet of Things • The phone is the first ‘internet of things’ object for everyone • Interactivity between screens and seamlessly moving objects around. Nice video example • Its not about screens but about ubiquitous computing • Automation can have its dark side • How smart does your bed have to be before you are afraid to sleep in it • The problem with google glass – it was a technology project. The computer should be as invisible as possible Event link: Josh Clark (Global Moxie)
  13. 13. Evolve or Die: The Traditional Agency Revolution • Will social and digital job titles exist in 2 years? Should they? • Digital is a great opportunity to create stuff (that actually matters) • A risk tolerance towards failure is required • Move away from the full service ‘do-it-all’ agency to a range of partners • Form strong media relationships and partnerships with Google, Facebook, You Tube etc • Oh and make sure your culture is fun Event link:
  14. 14. thank you twitter: @garymonk linked in: www.linkedin.com/in/garywmonk Blog: garymonk.com

×