Connections for SMB? Sure!

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IBM Connections were designed with the world biggest companies in mind. On the other hand, this tool is very beneficial also for small&medium businesses. See why.

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  • As you can see in this quote, at on point in time our company expanded to such an extent that it became vital to maintain the close interpersonal communication while the employees were scattered all over the country and their numbers were growing.

    At this point we opted for a company social network as a basis for not only that form of communication but also the ground for further growth of the company.

    So now let me take you through the process step by step.
  • Moving on, I am going to focus on the implementation of the company social network in CZC.cz and the adoption process.
  • 1. It’s human nature to communicate. 2. You can ignore social business as a trend but you will not get rid of it. 3. The only result you might achieve is that your employees will discuss work-related issues over public social networks.
    Restriction is not a solution because the most creative and active employees regulary use social networks.
  • Let me show you, how the „Meetings“ work in practice.

    We start by creating a new meeting activity based on a meeting template. This template consist of 3 sections:
    1. The first one is a list of tasks from the previous meeting.
    2. The second section consists of open issues …
    3. … and the last section consists of meeting minutes, decisions and tasks.

    During preparation of a meeting, we update the status of tasks from the previous meeting, the participants create new items, and the other can discusse tham and propose solutions.

    During the meeting, the open issues are dragged and dropped to the „meeting minutes“ section and decisions and tasks are added.

    Quick, simple, effective.
  • Moving on from the pilot phase, the next step was the support of all other company processes in CZC.cz.
    I am now going to present three examples of such applications.

    The first one is the Small project management support.

    As I implied, the goal was to create a tool for planning and realization of small projects as well as a place for all project documentation and communication.
    Therefore the effectivity of project management would be increased.

    As a result we eliminated the shared disks and decreased the number of project emails by 85%. The side effect of this application is the dramatic icnrease in re-using previous experience and documents.
  • Another example istaken from the Human Resources Department.

    The main goal is to increase the efficiency of communication between the company and its employees, and at the same time to encourage feetback from the employees.

    Business results are positive in our view. Emails directed „to everyone“ were completely eliminated.

    Moreover, the feedback from CZc.cz´s employees is more effective.

    The feedback function of the actual coffee corner was satisfyingly substituted by the virtual one.
  • Last, but not least, there is the example of test management process support.

    The goal is to provide support for continuous planning, managing and reporting tests of the CZC.cz e-shop.

    As a result, now CZC.cz has an easy effective and cheap tool for test management now.
  • At this point it´s time to summarise CZC.cz´s experience of this project and it´s results.

    Social Business approach enables people within the company to stay in contact.
    Adoption has to start from the top down – it doesn´t work the other way round

    For small business communities, the simplest solutions are the best.

    What is also essential is the role of the implementation partner. He helps with not only technological aspect of the project, but also with the methodology of social business. The implementation partner of CZC.cz was oXy Online.
  • Now it is time to outline general experience of the implementation and adoption process of social business in CZC.cz.

    Now it is time for me to draw some conclusions.
  • CZC.cz is an excellent example of a medium sized company which implemented the social business approach successfully. This approach is generally applicable to not only small and medium-sized companies, but also to small teams or communities within the large companies.
  • Adoption doesn´t depend on the size of the company, instead, it depends on the size of the actual community. A small company can work with a very large community – like customer community, and vice versa, a big company can have small working teams or small community of experts.

    CZC.cz is such an excellent example, because we have a large customer community, small employee community and middle-sized partner community.
  • Processes in small and medium sized companies (or communities) are rather simple, therefore the simple solutions are the best. Powerful and overly sophisticated applications and tools do more harm than good in such cases. For example, we don´t need a sophisticated CRM, whan an excel sheet can do the same job easily.
  • The organizational structure contains small number of levels in SMB. Therefore the adoption process must usually begin with the top management, as I said before.

    The top-down approach is important in SMB.
  • A tablet is an effective and natural client for social business applications and can serve as a helpful tool for the adoption process.
  • Last but not least, there is the key role of implementation partner. The importance of this partner lies not only in technology but also in methodology. The CZC.cz implementation partner was oXy Online.

  • Last but not least, there is the key role of implementation partner. The importance of this partner lies not only in technology but also in methodology. The CZC.cz implementation partner was oXy Online.

  • Last but not least, there is the key role of implementation partner. The importance of this partner lies not only in technology but also in methodology. The CZC.cz implementation partner was oXy Online.

  • Last but not least, there is the key role of implementation partner. The importance of this partner lies not only in technology but also in methodology. The CZC.cz implementation partner was oXy Online.

  • Last but not least, there is the key role of implementation partner. The importance of this partner lies not only in technology but also in methodology. The CZC.cz implementation partner was oXy Online.

  • Last but not least, there is the key role of implementation partner. The importance of this partner lies not only in technology but also in methodology. The CZC.cz implementation partner was oXy Online.

  • Connections for SMB? Sure!

    1. 1. IBM Connections in Small or Medium Enterprise? Sure! Jan Valdman, DNS a.s. Michal Holoubek, oXy Online, s.r.o.
    2. 2. (Motto) 2 „As a director, you suddenly miss the straightforwardness of the old days when you were one team, one family. At that moment, we realized we were big enough to be ready for a company social network.“ Zdenek MICHÁLEK Director of Strategy and Development, CZC.cz
    3. 3. 3 Why Social Business? SOCIAL BUSINESS
    4. 4. Question What is the smallest size of a company to take advantage of IBM Connections? 4
    5. 5. Question What is the smallest size of a company to take advantage of IBM Connections? 5 2 persons
    6. 6. Most Frequent Connections Sale? 30-100 users 6
    7. 7. Different-sized Companies Require Different Approach. You don’t have to be a large company to take advantage of social business, but… … you will use the social business by any other way 7
    8. 8. What’s the difference? 8 Few teams but one large community Everyone contributes to company’s value No enterprise-grade applications Simple processes <100 Complex orgchart Complex processes Many specialized applications People do not know each other >1000
    9. 9. What’s the difference? 9 Fews teams but one community Everyone contributes to company’s value No enterprise-grade applications Simple proceses <100 Complex orgchart Complex processes Many specialized applications People do not know each other >1000 Process support Communication issues
    10. 10. Different-sized Companies Have Different Needs 10 Size of organisation Sizeofcommunity Process Support (Activities) Sharing (Files, Wikis) Social network (Profiles, Blogs)
    11. 11. The Greiner Model How Companies Grow and Evolve 11
    12. 12. 12
    13. 13. The Greiner Model How Companies Grow and Evolve 13 Activities Sharing Personal networks
    14. 14. Social Axioms 14 It’s a human nature to communicate Companies can ignore social business but their employees will not The only result you might achieve is that your employees will discuss work-related issues over public social networks „You can disagree, you can discuss it, but that‘s all you can actually do about it.“ (Jara da Cimrman)
    15. 15. Example: Management Meetings Open Issues. Information, documents, discussion. Last meeting. Open issues and tasks. Meeting minutes. Decisions and tasks
    16. 16. Example: Small Project Management • Tool for planning and realization of small projects • One place for project documentation and communication • Increase in efficiency of project management 16
    17. 17. Example: HR • Communication: company  employees • Communication: HR  employees • Feedback: employees  company 17
    18. 18. Example: Simple Test Management Tool • Test planning and management • Reporting • Easy, effective and cheap tool for test management. 18
    19. 19. Best Practices of Adoption Process 19 Top management HR Marketing Trade Technical support Customer support Business cases Testing Ad hoc working groups Pilot (8 months) Expansion (6 months) Evolution
    20. 20. Best Practice: Tablets • Top managers prefer a mobile client rather than a web interface. • Tablets – from an e-mail reader to an inteface of corporate systems. • Tablets simplify the adoption of IBM Connections considerably 21
    21. 21. 22 Conclusion CONCLUSIONS
    22. 22. A Few Recommendation how to KILL a project! 29
    23. 23. #1 It´sasoftware.Itmeansthatthe ITdepartmentisresponsible. 30
    24. 24. #2 Beginwithapilotandthanroll-out 31
    25. 25. #3 Wewillinstallthissoftwareandlet userstofindawayhowtouseit 32
    26. 26. #4 Thebestwayisthe1:1transferof “socialpieces”fromother companies 33
    27. 27. #4 Wedoourselves.Wedon´tneed anypartnerforadoption. 34
    28. 28. Thank you Jan Valdman jvaldman@dns.cz +420 603 590 152 Michal Holoubek m.holoubek@oxyonline.cz +420 603 219 202

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