The document appears to be a series of tweets from Chris Lema sharing various lessons and insights related to ecommerce, scaling a business, hiring developers, working with hosting partners, and the importance of having a team to overcome individual blindspots. The tweets cover topics like the link between success and experimentation, properly defining targets, taking more than just setup to scale a store, and hiring developers focused on testing.

1. @CHRISLEMA
LESSONS LEARNED
FROM SELLING A CRAZY
AMOUNT OF LIPSTICK

2. @CHRISLEMA
IN 1952, THE WHO HELPED BORNEO
REDUCE MALARIA-INFECTED
MOSQUITOS FROM 40% to 1%

3. @CHRISLEMA
SOMETIMES CAUSE & EFFECT
ONLY MAKE SENSE IN THE
REARVIEW MIRROR

4. @CHRISLEMA
YOUR SUCCESS WITH
ECOMMERCE IS LINKED TO YOUR
APPETITE FOR EXPERIMENTATION

5. @CHRISLEMA
DEFINING THE TARGET RIGHT
AND DEFINING THE RIGHT TARGET
ARE TWO DIFFERENT THINGS

6. @CHRISLEMA
SCALING WOOCOMMERCE
TAKES MORE THAN JUST
SETTING IT UP

7. @CHRISLEMA
HIRE DEVELOPERS WHO PREFER
TESTING OVER EVERYTHING

8. @CHRISLEMA
YOUR HOST SHOULD BE A
PARTNER NOT JUST A VENDOR

9. @CHRISLEMA
EVERYONE HAS BLINDSPOTS
THE SOLUTION IS A TEAM

10. @CHRISLEMA
ONE LAST WARNING
IT’S ABOUT COLONOSCOPIES

11. @CHRISLEMA
CHRIS LEMA
CROWD FAVORITE