Why woocommerce
Should be the basis
for your next
eCommerce Project
CHRIS LEMA, LIQUID WEB

You always
Have options

Big Cartel
Craftcommerce
Squarespace
Volusion
Shopify
BigCommerce
WooCommerce

Big CartelWhen you’re selling A few items, don’t have
A budget, Still want some Control, and
want your Own url, instead of using Etsy.
This is a hosted solution.

Craft CommerceIf you have a developer friend who wants to
Code your new ecommerce site in PHP but you
don’t Want to hear about WordPress stuff,
This may be for you. The front end uses Twig.
You’ll need your own hosting.

squarespaceWhen you’re selling more than A few items,
Have a small budget, but like visual Control,
and don’t need extensions/custom features.
This is another hosted solution.

VolusionThey’ve been around forever, come with a
Mobile app, come packed with features like
Newsletters, Rewards Program, and support
For purchase orders. Tons of payment
Gateways too! This is a hosted solution.

ShopifyThis is the hosted solution you’ve heard of
The most. It’s synonymous with eCommerce.
You don’t need web development skills at all.
But it comes at a price (transaction fees) and
No one ever pays $29. Ever.

BigCommerceGood solid SEO and great inventory on this
Hosted platform. If you’re looking for a
Great eCommerce API, they’re in the short
List. Hard to know who they’re pricing for.

What about
Ecwid & 3dcart?The truth is that there are more options
Out there – ecwid has a free plan but comes
With no support. Try BigCartel instead.
3dcart starts at $19 but Has product
limits and you’d likely try Shopify instead.

Acting like there are
No alternatives to
Woocommerce will
make you look Silly.

But let’s be clear,
There are some really
Great reasons to
Choose WooCommerce
For your next project.

PriceNot only is the software free, but
Themes and even payment gateways
Are available for free as well.
Plus other extensions are free too.

CommunityBecause WooCommerce is open source,
there is a vibrant community that has
Been built around it. You can easily
Find a developer or a tutorial.

modularityThere are hundreds of extensions that
Can Change the way your ecommerce
Store works. From digital signatures
To quote systems. From forms to ads.

IntegrationThere are hundreds of extensions that
Connect your WooCommerce store to
Other third party systems.

Get PaidThere are more than 100 different
Payment Gateways that you can use
on your Woocommerce store.

discoverabilityWooCommerce is WordPress. And that means
That your content, all of it, is easily found
Online by Google. The same can’t be said for
All the other platforms online.

PerformanceTrust me when I tell you that with the
Right configuration and servers, I’ve seen
Woocommerce stores earn hundreds of
Thousands of dollars in hours. I’ve seen
Stores do 2,000 add-to-cart events per
Minute.

E-VarietyIt doesn’t matter if you’re building a
Regular online store, or a multi-vendor
Marketplace, whether your building
A membership site or an online course.

Physical Shippable Products
Digital Virtual Products

The reality is that if
you know ecommerce
you can do most things
with Woocommerce.

CHRIS LEMA
LIQUID WEB
@chrislema