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WORDCAMP MIAMI
WOOCOMMERCE WORKSHOP
@CHRISLEMA
WHY CHOOSE
WOOCOMMERCE?
@CHRISLEMA
MARKET SHARE
WooCommerce powers more online stores than
any other eCommerce platform.
Some 3 million WooCommerce stores
did $10 Billion in sales in 2017.
@CHRISLEMA
DEVELOPERS
On Upwork, when you look for people
with more than 100 hours of experience
in the last few months, the count of freelance
developers is more than 4,000.
@CHRISLEMA
EXPERT AVAILABILITY
On Upwork, when you look for people
with more than 1000 hours of experience
in the last few months, the count of freelance
developers is more than 2,000.
And Codeable.io also has WooCommerce
experts available.
@CHRISLEMA
KINDS OF COMMERCE
• Shippable Products
• Digital Products
• Online Courses
• Membership Sites
• Subscription Sites
• Order Online & Pickup
@CHRISLEMA
SEO / CONTENT
Unlike other eCommerce platforms,
WooCommerce is built on top of
WordPress, which was designed
And built for SEO and easy content
creation. Content marketing isn’t a
bolt-on solution (and shouldn’t be).
@CHRISLEMA
INTEGRATIONS
Pretty much every major product that comes to
market for eCommerce knows it needs a strategy
for integration and working with WooCommerce.
Plus there’s Zapier.
@CHRISLEMA
SETTING UP
YOUR STORE
@CHRISLEMA
SETTING UP WOOCOMMERCE
In this live training, we’re
going to do the following:
• Run thru the setup wizard
• Create a new simple product
• Create a variations product
• Create a coupon
• Set up taxes
• Create a downloadable product
• Discuss product images
• Look at memberships
@CHRISLEMA
FAVORITE
PLUGINS
@CHRISLEMA
YOAST SEO for WOOCOMMERCE
STRIPE for WOOCOMMERCE
WOOCOMMERCE REDIRECT THANK YOU
BEAVER BUILDER
PERFECT SEO URL
AFFILIATE WP
WOOCOMMERCE MEMBERSHIPS
WOOCOMMERCE SUBSCRIPTIONS
WOOCOMMERCE CART NOTICES
PRINTFUL
DRIVING
CONVERSIONS
@CHRISLEMA
@CHRISLEMA
ADDRESS THE ENTIRE BUYER’S JOURNEY
• Problem Vocabulary
• Solution Vocabulary
• Product Options
• Value Mapping
• Comparisons
@CHRISLEMA
DON’T FORGET
• Buying Guides to help people understand their needs and wants better
• Comparisons to help people evaluate their options
• Beware Tips to protect people from silly mistakes
• Decision Criteria to help people with lists of things to evaluate
• Getting Started advice for the initial post purchase moments
@CHRISLEMA
SPEED
• Are your pages loading in under 2.7 seconds?
• Are you using a CDN?
• Are you compressing your images?
• Is your server doing more than it should?
@CHRISLEMA
SPEED
GTmetrix
is your
friend.
Use it.
Often.
@CHRISLEMA
PHOTOS
• Are your using images?
More than one? Close Ups?
• Are you using different
photos for variations?
• Are you compressing
your images?
@CHRISLEMA
There are a lot of image compression solutions:
• EWWW Image Optimizer
• TinyPNG
• Imgix
• ImageOptim
• Karken.io
• Compressor.io
• Imagify
• Optimus.io
@CHRISLEMA
FOLLOW UP
• What are you doing about cart abandonment?
• Do you have follow ups within 7 days?
@CHRISLEMA
FOLLOW UP
Have you tried using Jilt?
@CHRISLEMA
CUSTOM OFFERS
• Are you segmenting your customers?
• Do you know what to offer your customer
next?
• Do you know when to follow up with
customers?
@CHRISLEMA
CUSTOM OFFERS
@CHRISLEMA
CUSTOM OFFERS
@CHRISLEMA
COUPONS
• Make sure you’re offering
the right coupons to the
right customers, for the
right products!
• Make sure you’re testing
coupon use before you
launch your campaign.
@CHRISLEMA
COUPONS
Chris Lema
VP Product, Liquid Web
@chrislema
chrislema.com
leaders.blog
liquidweb.com

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