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WordCamp Miami - WooCommerce Workshop

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Workshop material for WordCamp Miami

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WordCamp Miami - WooCommerce Workshop

  1. 1. WORDCAMP MIAMI WOOCOMMERCE WORKSHOP @CHRISLEMA
  2. 2. WHY CHOOSE WOOCOMMERCE? @CHRISLEMA
  3. 3. MARKET SHARE WooCommerce powers more online stores than any other eCommerce platform. Some 3 million WooCommerce stores did $10 Billion in sales in 2017. @CHRISLEMA
  4. 4. DEVELOPERS On Upwork, when you look for people with more than 100 hours of experience in the last few months, the count of freelance developers is more than 4,000. @CHRISLEMA
  5. 5. EXPERT AVAILABILITY On Upwork, when you look for people with more than 1000 hours of experience in the last few months, the count of freelance developers is more than 2,000. And Codeable.io also has WooCommerce experts available. @CHRISLEMA
  6. 6. KINDS OF COMMERCE • Shippable Products • Digital Products • Online Courses • Membership Sites • Subscription Sites • Order Online & Pickup @CHRISLEMA
  7. 7. SEO / CONTENT Unlike other eCommerce platforms, WooCommerce is built on top of WordPress, which was designed And built for SEO and easy content creation. Content marketing isn’t a bolt-on solution (and shouldn’t be). @CHRISLEMA
  8. 8. INTEGRATIONS Pretty much every major product that comes to market for eCommerce knows it needs a strategy for integration and working with WooCommerce. Plus there’s Zapier. @CHRISLEMA
  9. 9. SETTING UP YOUR STORE @CHRISLEMA
  10. 10. SETTING UP WOOCOMMERCE In this live training, we’re going to do the following: • Run thru the setup wizard • Create a new simple product • Create a variations product • Create a coupon • Set up taxes • Create a downloadable product • Discuss product images • Look at memberships @CHRISLEMA
  11. 11. FAVORITE PLUGINS @CHRISLEMA
  12. 12. YOAST SEO for WOOCOMMERCE
  13. 13. STRIPE for WOOCOMMERCE
  14. 14. WOOCOMMERCE REDIRECT THANK YOU
  15. 15. BEAVER BUILDER
  16. 16. PERFECT SEO URL
  17. 17. AFFILIATE WP
  18. 18. WOOCOMMERCE MEMBERSHIPS
  19. 19. WOOCOMMERCE SUBSCRIPTIONS
  20. 20. WOOCOMMERCE CART NOTICES
  21. 21. PRINTFUL
  22. 22. DRIVING CONVERSIONS @CHRISLEMA
  23. 23. @CHRISLEMA ADDRESS THE ENTIRE BUYER’S JOURNEY • Problem Vocabulary • Solution Vocabulary • Product Options • Value Mapping • Comparisons
  24. 24. @CHRISLEMA DON’T FORGET • Buying Guides to help people understand their needs and wants better • Comparisons to help people evaluate their options • Beware Tips to protect people from silly mistakes • Decision Criteria to help people with lists of things to evaluate • Getting Started advice for the initial post purchase moments
  25. 25. @CHRISLEMA SPEED • Are your pages loading in under 2.7 seconds? • Are you using a CDN? • Are you compressing your images? • Is your server doing more than it should?
  26. 26. @CHRISLEMA SPEED GTmetrix is your friend. Use it. Often.
  27. 27. @CHRISLEMA PHOTOS • Are your using images? More than one? Close Ups? • Are you using different photos for variations? • Are you compressing your images?
  28. 28. @CHRISLEMA There are a lot of image compression solutions: • EWWW Image Optimizer • TinyPNG • Imgix • ImageOptim • Karken.io • Compressor.io • Imagify • Optimus.io
  29. 29. @CHRISLEMA FOLLOW UP • What are you doing about cart abandonment? • Do you have follow ups within 7 days?
  30. 30. @CHRISLEMA FOLLOW UP Have you tried using Jilt?
  31. 31. @CHRISLEMA CUSTOM OFFERS • Are you segmenting your customers? • Do you know what to offer your customer next? • Do you know when to follow up with customers?
  32. 32. @CHRISLEMA CUSTOM OFFERS
  33. 33. @CHRISLEMA CUSTOM OFFERS
  34. 34. @CHRISLEMA COUPONS • Make sure you’re offering the right coupons to the right customers, for the right products! • Make sure you’re testing coupon use before you launch your campaign.
  35. 35. @CHRISLEMA COUPONS
  36. 36. Chris Lema VP Product, Liquid Web @chrislema chrislema.com leaders.blog liquidweb.com

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