Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Every Second Counts - Speeding up WooCommerce

37 views

Published on

My WooSesh 2019 Presentation

Published in: Technology
  • Be the first to comment

Every Second Counts - Speeding up WooCommerce

  1. 1. EVERY SECOND COUNTS SPEED UP WOOCOMMERCE & CLOSE MORE DEALS
  2. 2. “THE WHOLE ONLINE WORLD IS GETTING SLOWER, RIGHT WHEN WE WANT EVERYTHING TO BE FASTER” Me tapping my feet while waiting for the Microwave to finish heating my pizza rolls @chrislema
  3. 3. In 2018, Pingdom looked at the top 100 eCommerce websites. The worst performers took 5 or more seconds to load. Poor performing stores Running on WooCommerce Can often take 2-4x that. But this isn’t unique to a Particular platform…
  4. 4. 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 pourmoi.co.uk/charnos Milk.co thecandifactory.com Yogarebel.com Helmboots.com marcwenn.com Triangl.com argentwork.com Bluebella.com gymshark.com Unconditional.uk.com TaylorStitch.com kharakapas.com shethinx.com 2019 Performance of the Top Shopify Clothing Stores FirstContentfulPaint @chrislema
  5. 5. Google’s PageSpeed Insights, shows more than just load time. You also see “time to interactive.” That’s the moment when the site can actually React to the user, when it’s Useful. The average for those stores was 17.6 seconds. @chrislema
  6. 6. This isn’t a Shopify thing. This isn’t a WooCommerce thing. This is a you-need-to-learn-how-to-deal- with-your-images-CSS-third-party-code- and-JavaScript-thing. @chrislema
  7. 7. 79% of customers who report dissatisfaction with website performance are less likely to buy from that same site again. @chrislema
  8. 8. 53% of mobile users leave a Site that takes longer than Three seconds to load. @chrislema
  9. 9. A one second delay in load times Has been linked to 7% fewer Conversions & if you make $100k A day, a one second improvement Brings in $7,000 daily. @chrislema
  10. 10. Maybe the most important dynamic Is simply this – if your store is slow You’ll drop down in Google’s Search Results. The first 5 results pull in 68% of all the clicks. That means Saying goodbye to ALL that traffic. @chrislema
  11. 11. SO WHAT CAN YOU DO TO SPEED UP YOUR WOOCOMMERCE STORE? @chrislema
  12. 12. CHANGE YOUR THEME – because MOST OF THE “BEST” WOOCOMMERCE THEMES Come with bloat.
  13. 13. CHANGE YOUR HOST 2000 Products 37,000 Orders 9,000 Customers HOST Browsing – 50 VU Browsing – 200 VU Buying – 50 VU Bluehost 10 sec – 12 min errors 4.59 sec – 12 min WP Engine 3.13 – 3.21 sec 3.16 – 3.21 Sec 5.08 – 6.03 sec SiteGround 1.89 – 4.74 sec 2.52 sec – 2 Min 2.93 – 58 sec Kinsta 1.91 – 2.46 sec 1.95 – 2.17 sec 1.73 – 1.91 Sec Liquid Web 1.65 – 1.99 sec 1.67 – 1.76 sec 1.65 – 1.88 sec
  14. 14. COMPRESS IMAGES – My two favorite are Jetpack (FREE) & Imagify (NOT FREE).
  15. 15. Disable CART FRAGMENTATION & WooCommerce Scripts on pages That don’t need them – I use Perfmatters (NOT FREE) to do this.
  16. 16. GET CLOUDFLARE - IT IS A FREE CDN. @chrislema
  17. 17. USE FIREWALL RULES AT CLOUDFLARE to protect against bad bots. @chrislema
  18. 18. Make the GTMetrix waterfall Your FRIEND Every time you want to add a plugin to your store, run tests before and after to see how the plugin affects your performance scores.
  19. 19. The waterfall shows you what’s slow
  20. 20. HERE ARE four MORE THINGS YOU CAN DO @chrislema
  21. 21. Minify HTML & CSS Files
  22. 22. Lazy load your images
  23. 23. Control the WordPress Heartbeat
  24. 24. Clean up your database
  25. 25. The easiest way to do those four things Is to use WP Rocket
  26. 26. Here’s One of those “Best” WooCommerce Themes
  27. 27. Hosted on Vultr, here is the performance on the single product page @chrislema
  28. 28. Here it is again but with Astra hosted on Liquid Web
  29. 29. Applying all the tips above, the score changes dramatically @chrislema
  30. 30. Even Google gives the new version a really great mobile score
  31. 31. Want more tips for store builders?
  32. 32. Chris Lema VP, Products Liquid Web @chrislema

×