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YoastCon - Hope is not a strategy

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My talk at YoastCon - where I shared one key message ("Hope is not a strategy.")

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YoastCon - Hope is not a strategy

  1. 1. SAVE YOURSELF $135,549.73 A MILLION DOLLARS WHEN YOU BUILD YOUR NEXT SITE
  2. 2. IN THE US, OVER 97% OF FEDERAL CASES ARE RESOLVED VIA PLEA BARGAINS.
  3. 3. THE FIVE STORIES I’M GOING TO TELL YOU HAVE ONE THING IN COMMON: INFORMATION ASYMMETRY
  4. 4. LEVERAGE EXIT INTENT FOR EMAIL SIGNUPS.
  5. 5. $480,000 ONE SITE INCREASED THEIR EMAIL SIGNUPS BY 469% USING OPTIN MONSTER $480,000
  6. 6. INTEGRATE YOUR SITE WITH YOUR STORE.
  7. 7. $324,000 ONE SITE LOST 60% OF ITS TRAFFIC AT A SINGLE CLICK & STILL MADE $18,000/MONTHLY. $804,000
  8. 8. DON’T IGNORE INDIRECT & OFF-LINE REVENUE
  9. 9. $102,000 ONE SITE’S BLOG DRIVES A COACHING BUSINESS ON 4 HOURS/WEEK $906,000
  10. 10. USE EMAIL AUTOMATION TO “ASK” MANY TIMES
  11. 11. $78,000 A RECENT PRODUCT LAUNCH ONLY MADE 22% OF ITS REVENUE FROM THE FIRST EMAIL PITCH. $984,000
  12. 12. USE AFFILIATE LINKS FOR AMAZON. NOT BITLY.
  13. 13. $50,000 ONE SITE WITH OVER 50,000 OUTBOUND CLICKS TO AMAZON, LOST MONEY USING BITLY $1,034,000
  14. 14. THE BIG TAKEAWAY IS THIS: KEEP TALKING KEEP LEARNING
  15. 15. CHRIS LEMA CROWD FAVORITE CHRISLEMA.COM @chrislema

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