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Improving Store Conversions

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If you want to improve your online store's conversions, here are 45 tips to do it. My presentation to #WordSesh in 2018.

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Improving Store Conversions

  1. 1. 45 Ways to Improve Store Conversions CHRIS LEMA, LIQUID WEB @chrislema
  2. 2. Contact Info Make it easy To find and use 1 @chrislema
  3. 3. Use social proof “8 people just Purchased this Product.” 2 @chrislema
  4. 4. Use Anchoring Show suggested & Actual product Prices 3 @chrislema
  5. 5. Use scarcity “There are only 5 more left in This size.” 4 @chrislema
  6. 6. Use Loss Aversion Create Low Price Or Money-back Guarantees 5 @chrislema
  7. 7. Enhance Reviewer Meta-Data to make Your reviews more Useful to others 6 @chrislema
  8. 8. Use Expert Reviews In addition to normal Reviews, add these To increase trust 7 @chrislema
  9. 9. Cross Selling Offer related items But only choose items That are 60% cheaper 8 @chrislema
  10. 10. Images Use more than A single image For each product 9 @chrislema
  11. 11. Videos Enhance your image gallery With videos 10 @chrislema
  12. 12. Product Copy Make it bigger & easier to read 11 @chrislema
  13. 13. Buy Button Make your buy Button stand out (Color & Size) 12 @chrislema
  14. 14. Clothing Sizes Use images & diverse models For your Sizing Guides 13 @chrislema
  15. 15. Set Dynamics Make it easy to finish buying the Complete set. 14 @chrislema
  16. 16. Motivation Carve off an Entire section Just for “SALES” 15 @chrislema
  17. 17. Persuasion Create a new “staff picks” section 16 @chrislema
  18. 18. Engagement Make all your Product categories Easily visible 17 @chrislema
  19. 19. Follow Ups Make sure you Have cart abandonment campaigns 18 @chrislema
  20. 20. Follow Ups Create other Campaigns like ones For First time Buyers 19 @chrislema
  21. 21. Follow Ups Add a wish list Feature with Follow up Discounts 20 @chrislema
  22. 22. Content Write blog posts To help people With decision criteria 21 @chrislema
  23. 23. Content Write blog posts that compare your Products to others 22 @chrislema
  24. 24. Content Write blog posts That help customers Get started 23 @chrislema
  25. 25. Content Create videos That show “Unboxing” 24 @chrislema
  26. 26. Content Create videos That show people Getting started 25 @chrislema
  27. 27. Coupons Put Time limits On when they Can be used 26 @chrislema
  28. 28. Coupons Send discounts For popular products 27 @chrislema
  29. 29. Coupons Send abandoned Cart customers adjacent product Coupons 28 @chrislema
  30. 30. Coupons Personalize The actual Coupon code 29 @chrislema
  31. 31. segmentation Tweak product Descriptions based On their segment 30 @chrislema
  32. 32. segmentation Tweak product Recommendations Based on segment 31 @chrislema
  33. 33. segmentation Prioritize your Content based On segment 32 @chrislema
  34. 34. segmentation Change your store’s navigation Based on segment 33 @chrislema
  35. 35. Live Chat Offer a way For people to Ask questions 34 @chrislema
  36. 36. Live Chat Automate the answers For size, color & Stock questions 35 @chrislema
  37. 37. Checkout Make logging in Easy to eliminate A lot of data entry 36 @chrislema
  38. 38. Checkout Use progress Indicators & Eliminate steps 37 @chrislema
  39. 39. Checkout Eliminate form Fields that you Don’t really need 38 @chrislema
  40. 40. Checkout Eliminate Shipping costs 39 @chrislema
  41. 41. Checkout Eliminate the need To create an account To check out 40 @chrislema
  42. 42. Checkout Eliminate mistakes By using predetermined Formats for fields 41 @chrislema
  43. 43. Checkout Offer multiple Payment options 42 @chrislema
  44. 44. Search Make it easy to find, Effective & Lightning fast 43 @chrislema
  45. 45. Stories leverage them On product pages, Reviews & case studies 44 @chrislema
  46. 46. SPEED Work to get your Store to load in 1-2 seconds 45 @chrislema
  47. 47. CHRIS LEMA LIQUID WEB @chrislema

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