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Optimize Your Store with Segmentation


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Learn why, and how to leverage segmentation to help drive results on your #WooCommerce store.

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Optimize Your Store with Segmentation

  1. 1. How to Optimize your WooCommerce Store with SegmentationCHRIS LEMA, LIQUID WEB
  2. 2. What do I mean by segmentation? The process of using data From customers & their Interactions to group Them for better targeted actions
  3. 3. In other words… We want to treat Different People Differently so that They don’t feel like We’re treating everyone The same.
  4. 4. We’ve all experienced this in real life Every bar in the world has three groups of people – and you see them treated differently. Regulars – you know their name and you get their drink prepped as they walk in Familiars – you may know their name but you don’t know their drink Strangers – you don’t know their name or their drink
  5. 5. So we know what it is, but… Why should I care So much about Segmentation?
  6. 6. Three Reasons you should care Higher CONVERSION RATES Greater Lifetime value Better customer Insights
  7. 7. First time visitors People who have Never been to Your store before
  8. 8. First time buyers People who have Never made a Purchase before
  9. 9. Repeat Buyers People who have made multiple Purchases
  10. 10. High spenders People who spend More money than an avg transaction
  11. 11. Most Valuable Customers People who spend More money than Your avg customer
  12. 12. Coupon Lovers People who only use coupons For their purchases
  13. 13. AT RISK Customers buyers who have Not returned in XX months
  14. 14. That’s just the beginning… Multiple purchases in a category Highest spender in a category Buyers who purchased after chat Buyers who purchased after search Shopping cart abandoners People researching a single product People who regularly abandon/convert
  15. 15. The Tools You’ll NEED Google Analytics Email / CRM System Store Integration
  16. 16. Now that you have segments… What should you Do With these segments
  17. 17. Invite them to leave A review
  18. 18. Put them in an email sequence
  19. 19. Schedule a call to Get feedback
  20. 20. Offer them a timed discount
  21. 21. Send them a custom recommendation
  22. 22. Change your site’s layout
  23. 23. CHRIS LEMA LIQUID WEB @chrislema