Designing the Perfect Product Page
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Designing the Perfect Product Page
Mar. 13, 2019•0 likes•1,704 views
3 likes
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Retail
When it comes to eCommerce, you don't want your product pages simply to be the result of whatever platform or template you're using. Here's what matters.
Chris LemaFollow
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Designing the Perfect Product Page
- DESIGNING THE PERFECT PRODUCT PAGE
- DESIGN MATTERS. WITHOUT IT WE HAVE HIGH ANXIETY.
- WHEN YOU DON’T KNOW WHERE TO CLICK, YOU WON’T.
- PHOTOS? YES? BUT USE THEM EFFECTIVELY.
- Don’t worry about conversions. Just design something that looks good. – No One Ever
- THE GOAL IS CONVERSION.
- RATINGS &REVIEWS
- People trust reviews 1200% more than your product copy. Before making a buying decision, 70% of consumers read reviews. 40% can make a choice after just 1-3 reviews.
- THE REVIEWER IS JUST AS IMPORTANT AS THE REVIEW.
- Understanding who is writing the review helps me determine how I weigh their opinion on the product I’m looking at.
- PHOTOS &VIDEOS
- The second biggest driver of abandoned carts is the customer not being able to touch and experience a product.
- GREAT PHOTOS HELP YOU TELL YOUR STORY
- THREE DIFFERENT KINDS OF PHOTOS 1 2 3
- THREE DIFFERENT KINDS OF PHOTOS 1 2 3
- YOU CAN DO ALL OF THAT WITH ONE VIDEO
- QUESTIONS &ANSWERS
- Store owners see a 6x sales lift on products that have questions answered. 80% of businesses want chatbots. 40% of consumers don’t care whether a bot or a human helps them.
- MILLENNIALS PREFER LIVE CHAT FOR SPEED & CONVENIENCE.
- APPLE & AMAZON LEAD THE WAY IN HELPING USERS GET ANSWERS
- AHOY! IS A TRIGGER-BASED MESSAGING SOLUTION FOR WOOCOMMERCE USEAHOY.COM
- ACTIVECHAT IS A VISUAL BOT SOLUTION FOR WOOCOMMERCE ACTIVECHAT.AI
- MAKE IT PERSONAL
- WHAT’S YOUR SIZE?
- CUSTOMERS NOT SATISFIED WITH THE FIT DRIVE MOST RETURNS.
- MAKE YOUR SIZING GUIDES VISUAL
- LET CUSTOMERS PROVIDE SIZING FEEDBACK
- ALSO: EMBRACE DIVERSITY
- WE EXPRESS OURSELVES VIA OUR PURCHASES, SO EMBRACE VARIATIONS
- 13 COLOR OPTIONS + DESIGN YOUR OWN
- THE GOAL IS CONVERSION.
- ELIMINATE ANXIETY RAISE TRUST REDUCE RISK CREATE OPTIONS Ratings & Reviews Questions & Answers Images & Video Reflection & Personalization
- CHRIS LEMA LIQUID WEB