Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Using Curated Content in WordPress - Why and How

398 views

Published on

Every day millions of websites, blogs and social channels create unique content that’s worth sharing – but how do you consume and share the best, most valuable and relevant content with your audience?

The answer is content curation.

In this session Adam will discuss the “why” and “how” of curating content from reputable sources, and how sharing that information in a centralized place adds value and helps to position your brand as a trusted news source for your niche.

  • Be the first to comment

  • Be the first to like this

Using Curated Content in WordPress - Why and How

  1. 1. @ S I T E L O C K@ S I T E L O C K Curated Content in WordPress Why and How W o r d C a m p R a l e i g h 2 0 1 6
  2. 2. @ S I T E L O C K Fun Fact
  3. 3. @ S I T E L O C K What We’ll Cover Today • What • Why • How
  4. 4. @ S I T E L O C K Adam W. Warner • WordPress Evangelist at SiteLock • Co-Founder at FooPlugins • Discovered WordPress in 2005 • WordPress Community Addict • Fan of Fractals • Lover of Meatballs • Proud Dad!
  5. 5. @ S I T E L O C K Let’s Have a Look
  6. 6. @ S I T E L O C K
  7. 7. @ S I T E L O C K Myths
  8. 8. @ S I T E L O C K Lazy or Unoriginal
  9. 9. @ S I T E L O C K Doesn’t Help Your Brand
  10. 10. @ S I T E L O C K Too Much Work
  11. 11. @ S I T E L O C K Easy
  12. 12. @ S I T E L O C K No ROI
  13. 13. @ S I T E L O C K Not Right for Your Business
  14. 14. @ S I T E L O C K Quick Marketing Fix
  15. 15. @ S I T E L O C K Stealing
  16. 16. @ S I T E L O C K Content Types
  17. 17. @ S I T E L O C K Articles
  18. 18. @ S I T E L O C K
  19. 19. @ S I T E L O C K Images
  20. 20. @ S I T E L O C K
  21. 21. @ S I T E L O C K Video
  22. 22. @ S I T E L O C K
  23. 23. @ S I T E L O C K Comments
  24. 24. @ S I T E L O C K
  25. 25. @ S I T E L O C K Interviews
  26. 26. @ S I T E L O C K
  27. 27. @ S I T E L O C K Make Mundane Fun
  28. 28. @ S I T E L O C K
  29. 29. @ S I T E L O C K Leverage Existing Audience
  30. 30. @ S I T E L O C K
  31. 31. @ S I T E L O C K Other People’s Ideas
  32. 32. @ S I T E L O C K
  33. 33. @ S I T E L O C K Curation Techniques
  34. 34. @ S I T E L O C K Social Sharing
  35. 35. @ S I T E L O C K Facebook
  36. 36. @ S I T E L O C K Twitter
  37. 37. @ S I T E L O C K Instagram
  38. 38. @ S I T E L O C K Pinterest
  39. 39. @ S I T E L O C K Blog Posts
  40. 40. @ S I T E L O C K WordPress oEmbed
  41. 41. @ S I T E L O C K
  42. 42. @ S I T E L O C K
  43. 43. @ S I T E L O C K
  44. 44. @ S I T E L O C K
  45. 45. @ S I T E L O C K Built for Content Curation
  46. 46. @ S I T E L O C K Content Collection Tools
  47. 47. @ S I T E L O C K Google Alerts
  48. 48. @ S I T E L O C K
  49. 49. @ S I T E L O C K Mention
  50. 50. @ S I T E L O C K
  51. 51. @ S I T E L O C K Buzzsumo
  52. 52. @ S I T E L O C K
  53. 53. @ S I T E L O C K Feedly
  54. 54. @ S I T E L O C K
  55. 55. @ S I T E L O C K WP RSS Aggregator
  56. 56. @ S I T E L O C K
  57. 57. @ S I T E L O C K millioneyez
  58. 58. @ S I T E L O C K Sharing Tools
  59. 59. @ S I T E L O C K Hootsuite
  60. 60. @ S I T E L O C K
  61. 61. @ S I T E L O C K Buffer
  62. 62. @ S I T E L O C K
  63. 63. @ S I T E L O C K CoSchedule
  64. 64. @ S I T E L O C K
  65. 65. @ S I T E L O C K Takeaways • Not a dirty phrase! • One part of a content marketing plan • Always add context • Mundane connections • Align with brand goals • Get creative and have fun!
  66. 66. @ S I T E L O C K Confession
  67. 67. @ S I T E L O C K Thank You • Follow at: • @SiteLock • @wpmodder • SlideShare • http://www.slideshare.net/wpprobusiness • My Blog Posts: • http://wpdistrict.sitelock.com • http://adamwwarner.com

×