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Coffee is for closers

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This is the Genesis (framework) Camp talk slides I'll use to talk about closing - specifically when using and leveraging StudioPress' framework for WordPress projects.

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Coffee is for closers

  1. 1. Coffee is for Closers A Genesis Camp Presentation
  2. 2. Specifically, is there something about the Genesis Framework that allows us to close more deals, and to close them faster? The answer is yes.
  3. 3. Can I tell you a story?
  4. 4. Why did this work? The client was in a rush. There was an impending deadline. A lot of time had been wasted already. They needed a miracle. I had the knowledge & access to their miracle.
  5. 5. A framework, reusable libraries, or code generator that provides a solution for speeding up development does two things at once - it makes development a commodity and creates a new opportunity to differentiate on something other than code.
  6. 6. The Expected Way Plan Construct Test The Miracle Plan Construct Test
  7. 7. Differentiating Yourself Plan Construct TestListen You are not competing with other Genesis developers. You are competing with inexpensive developers who do the same things over and over in an undifferentiated way without paying attention to the nuances. You’re competing with robots who don’t understand exceptions.
  8. 8. The Problem Space The Solution Space
  9. 9. Want to close more deals? Marinate in the Problem Space.
  10. 10. Ready for another story?
  11. 11. Why did this work? The client was in a rush. There was an impending deadline. A lot of time had been wasted already. They needed a miracle. I had the knowledge & access to their miracle.
  12. 12. Here’s another story?
  13. 13. Why did this work? The client was in a rush. There was an impending deadline. A lot of time had been wasted already. They needed a miracle. I had the knowledge & access to their miracle.
  14. 14. Are you catching the theme? You Genesis miracles.
  15. 15. CLOSE EDUCATE PREPARE How much do you know about your prospect’s business? Can you predict their future? If so, how can you help them anticipate the challenges they’ll face? Can you help them understand, in business terms why you use the tools you use? Can you help them see a future they may have thought was impossible? Can you stop selling features, stop selling benefits and start selling destinations?
  16. 16. Last story. I Promise.
  17. 17. Why did this work? The client was in a rush. There was an impending deadline. A lot of time had been wasted already. Their selection of a theme was going to cause them delays and all sorts of problems. Genesis was the miracle they were looking for.
  18. 18. Chris Lema CTO, Crowd Favorite chrislema.com @chrislema

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