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Business Models - WCMIA

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My second WordCamp Miami talk - on business models.

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Business Models - WCMIA

  1. 1. CHRISLEMA BUSINESS MODELS
  2. 2. CHRISLEMA Click & Mortar (Best Buy) Direct (Kirby Vacuums) Freemium (DropBox) Low Cost Leader (Ikea) Auction (eBay) System Integrator (IBM) Network Effect (Twitter) Razors & Blades (Gillette) Multi-Level (Avon) Subscription (Comcast) We experience all kinds of business models
  3. 3. CHRISLEMA What is a business model? It’s how you make money. (or plan to) OFFER ($$) CLIENT YOU
  4. 4. CHRISLEMA A model makes assumptions about the market CLIENT High-End Market Mid-Market Low-End Market
  5. 5. CHRISLEMA A model makes assumptions about the offer TRADE SERVICEPRODUCT
  6. 6. CHRISLEMA A model makes assumptions about you YOU •  Your skills •  Your team •  Your finances
  7. 7. CHRISLEMA FIVE TRUTHS
  8. 8. CHRISLEMA MOST PEOPLE PREFER DOING TO PLANNING
  9. 9. CHRISLEMA MOST PEOPLE DO TOO LITTLE RESEARCH
  10. 10. CHRISLEMA MOST PEOPLE GET ANCHORED TOO EASILY
  11. 11. CHRISLEMA MOST PEOPLE JUST COPY OTHERS
  12. 12. CHRISLEMA YOU DON’T HAVE TO BE MOST PEOPLE
  13. 13. CHRISLEMA PARTS OF THE MODEL
  14. 14. CHRISLEMA ModelCustomer Segment Offer & Price Distribution Costs Staffing
  15. 15. CHRISLEMA CHANGE ANY PART OF THESE DYNAMICS &YOU MAYHAVE A NEW MODEL
  16. 16. CHRISLEMA SCORE EVERY MODEL
  17. 17. CHRISLEMA TRADE SERVICEPRODUCT MARKETPLACE BROKERAGE ECOSYSTEM SUBSCRIPTION http://smarterstartup.org/
  18. 18. CHRISLEMA eCommerce Plugin eCommerce SaaS eComm Sites eComm Market AN EXAMPLE
  19. 19. CHRISLEMA CUSTOMER •  Unmet need? •  Untapped segment? •  Can you reach them?
  20. 20. CHRISLEMA eCommerce Plugin eCommerce SaaS eComm Sites eComm Market 6 8 8 1 AN EXAMPLE
  21. 21. CHRISLEMA COMPETITION •  Already commoditized? •  Any barriers to entry? •  Can you differentiate?
  22. 22. CHRISLEMA eCommerce Plugin eCommerce SaaS eComm Sites eComm Market 6 8 8 1 5 3 8 2 AN EXAMPLE
  23. 23. CHRISLEMA TIMING •  Validated market? •  Any new innovations? •  Race to zero?
  24. 24. CHRISLEMA eCommerce Plugin eCommerce SaaS eComm Sites eComm Market 6 8 8 1 5 3 8 2 7 9 8 2 AN EXAMPLE
  25. 25. CHRISLEMA TEAM •  Subject matter experts? •  Core competency? •  Supplier relationships?
  26. 26. CHRISLEMA eCommerce Plugin eCommerce SaaS eComm Sites eComm Market 6 8 8 1 5 3 8 2 7 9 8 2 7 4 8 1 AN EXAMPLE
  27. 27. CHRISLEMA FINANCE •  Any upfront costs? •  How much capital float? •  Any economies of scale?
  28. 28. CHRISLEMA eCommerce Plugin eCommerce SaaS eComm Sites eComm Market 6 8 8 1 5 3 8 2 7 9 8 2 7 4 8 1 6 5 4 2 AN EXAMPLE
  29. 29. CHRISLEMA eCommerce Plugin eCommerce SaaS eComm Sites eComm Market 6 8 8 1 5 3 8 2 7 9 8 2 7 4 8 1 6 5 4 2 AN EXAMPLE
  30. 30. CHRISLEMA YOUR SCORING IS UNIQUE TO HOWYOU SEE THE WORLD ANDYOUR OWN STRENGTHS
  31. 31. CHRISLEMA YOUR SCORING IS STILLFILLED WITH ASSUMPTIONS THAT NEED TO BE TESTED
  32. 32. CHRISLEMA RESOURCES •  The Smarter Startup •  Business Model Canvas •  Clarity.fm
  33. 33. CHRISLEMA CHRIS LEMA CROWD FAVORITE CHRISLEMA.COM @CHRISLEMA
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My second WordCamp Miami talk - on business models.

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