Accelerating Sales - Marketing Lessons for Commercial WordPress Plugins

•Download as PPTX, PDF•

129 likes•44,162 views

For an upcoming WordCamp presentation, I walk thru five product marketing lessons for commercial WordPress plugin vendors, or anyone selling software.

Marketing

Viewers also liked

Working from home is more common than ever, especially for those of us helping to build a better web with WordPress. But working from home comes with unique challenges that aren’t found in a typical in-office setting. In this session, Adam will share his personal experiences working remotely for the past 5 years and how, through trial and error, he’s learned how to avoid the most common pitfalls and create a work/life balance. Spoiler alert: there are also two toddlers in this mix! Whether you’ve been yearning to break out of cubicle life or currently working from a home office, you’re sure to find some tips and tricks that will help you be productive and most of all happy with the “work from home” lifestyle.

The Pitfalls of Working from Home and How to Avoid Them

Adam W. Warner

Our Client's Clients

Chris Lema

What got you here won't get you there

Chris Lema

Marketing your website the right way

Tom McCracken

Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it? In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium products. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.

You Created a Plugin. Now What? WordCamp Sacramento

Adam W. Warner

SandCamp 2017 Keynote - Website Trends

Tom McCracken

Security can seem intimidating and complex for many of us, but we shouldn’t (can’t) let that stop us from making sure we’re doing everything we can to secure our WordPress sites. After all, our websites are often part of our livelihood. In this session Adam will discuss the “big picture” of website security and break down the fundamental tasks needed for a strong security plan, in order of importance. Adam will provide an actionable checklist on what you can start doing today to better secure your WordPress websites. After attending this session, audience members will have a better understanding of website security as a whole and what steps they can take to mitigate risk. Attendees will be able to start building their WordPress security master plan immediately.

WordPress Security for Beginners

Adam W. Warner

WordPress would be nothing if it weren’t for the thousands of people contributing to the project, but what if you’re not a developer or designer and still want to be involved? Adam was faced with these very questions and quickly learned that it’s much easier to contribute than he previously thought. In this session, Adam shares the top five ways in which non-developers can contribute to WordPress—from participating in the WordPress community through support forums, to reviewing documentation and even understanding patches in Core. Adam also shares bonus ways to contribute for those wanting to completely immerse themselves in the WordPress community. Session attendees will learn new ways to get involved and gain a greater understanding of how their participation makes a difference to millions of users worldwide.

5 Ways to Contribute to WordPress (If You're Not a Developer)

Adam W. Warner

It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by: * Attracting visitors with content, search engines, and social media * Optimizing customer conversion, nurturing, and retention * Continually improving using deep analytics and insight Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet. This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform. Session 1: Get Strategic: How leaders are growing their business on the modern web For a preview visit getcm2.com

Build a Content Marketing Machine Workshop | Session 1

Tom McCracken

There are over a BILLION people ACTIVE on Facebook. That's a lot of people. What is so powerful about Facebook is that you can target specific demographics! That means you don't have to pay for people clicking on your ads that are not going to convert. YouTube Presentation of Slides - https://www.youtube.com/watch?v=mypt19fdW1c Want to only show and pay for ads to people that are moving soon in Dallas? Want to only show ads to soccer moms in Frisco? Want to only show ads to gamers in the DFW area? All of this is possible and Facebook. And cost is super cheap as well for clicks. We'll cover setting up an ad, best practices, and get you going with your own Facebook ads. Teacher Info: Jeff VanDrimmelen (MBA) is a serial web entrepreneur, educator, and national presenter. He has started multiple successful web development companies and is currently the CEO at CedarWaters (http://cedarwaters.com) a custom software company based in Frisco, TX

The Power of Facebook Ads - Target Specific Demographics | Facebook Marketing...

Jeff VanDrimmelen

Selecting a WordPress Host

Chris Lema

Introduction to WordPress - Adam W. Warner

Adam W. Warner

The Five Stories Every Business Must Tell

Chris Lema

Scaling WooCommerce

Chris Lema

Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it? In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base but also a customer-base. Adam also explains the techniques he uses to guide free users to a premium product. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.

You Created a Plugin. Now What? WordCamp Orange County

Adam W. Warner

Becoming a better blogger

Chris Lema

Product Marketing Mistakes

Chris Lema

Viewers also liked (17)

The Pitfalls of Working from Home and How to Avoid Them

Our Client's Clients

What got you here won't get you there

Marketing your website the right way

You Created a Plugin. Now What? WordCamp Sacramento

SandCamp 2017 Keynote - Website Trends

WordPress Security for Beginners

5 Ways to Contribute to WordPress (If You're Not a Developer)

Build a Content Marketing Machine Workshop | Session 1

The Power of Facebook Ads - Target Specific Demographics | Facebook Marketing...

Selecting a WordPress Host

Introduction to WordPress - Adam W. Warner

The Five Stories Every Business Must Tell

Scaling WooCommerce

You Created a Plugin. Now What? WordCamp Orange County

Becoming a better blogger

Product Marketing Mistakes

Recently uploaded

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

SALES-PITCH-an-introduction-to-sales.pptx

23397013

personal branding kit for music business

brjohnson6

How consumers use technology and the impacts on their lives

Mathuraa

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

2024 Social Trends Report V4 from Later.com

nmislamchannal

The Art of sales from fictional characters.

Bharathi sakthi

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

SP Search Term Data Optimization Template.pdf

PauleneNicoleLapira

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Recently uploaded (20)

Cartona.pptx. Marketing how to present your project very well , discussed a...

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

SALES-PITCH-an-introduction-to-sales.pptx

personal branding kit for music business

How consumers use technology and the impacts on their lives

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

Elevating Your Digital Presence by Evitha.pdf

2024 Social Trends Report V4 from Later.com

The Art of sales from fictional characters.

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

[Expert Panel] New Google Shopping Ads Strategies Uncovered

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

Mastering Affiliate Marketing: A Comprehensive Guide to Success

SP Search Term Data Optimization Template.pdf

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

Social Media Marketing Portfolio - Maharsh Benday

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

Social Media Marketing Portfolio - Maharsh Benday

Accelerating Sales - Marketing Lessons for Commercial WordPress Plugins

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (17)

More from Chris Lema

More from Chris Lema (20)

Recently uploaded

Recently uploaded (20)