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Lessons in Product Development, Product Marketing,
Writing Review Blog Posts, oh and Membership Plugins
When you look at 30 products that all promise roughly the
same thing, you learn some things…
“A well made product is not enough.
A successful product must meet the
needs and aspirations of its users.”
IDC Report
Bui...
UX – U = XSource: Nielsen Norman Group
How many settings must be
configured to get started with your
plugin?
How many clicks are required
between the user and their
objective?
When you look at 30 products that all promise roughly the
same thing, you learn some things…
PromoterPursuerPatronParticipantPasserby
Who are you selling to?
- Elevator Pitch
- Target Audience
- User Benefit
- Key Features
- Differentiators
No one feels like they’re
being pitched when they’re
doing the searching.
When you write 30 product reviews, you learn one thing
Explain criteria often
Use scores
Which one is the right one for you (or your customer)
Not all membership plugins are fast and easy to configure.
S2 Member Pro iThemes Exchange
Not all membership plugins let you have two accounts.
Paid Memberships Pro WooCommerce Memberships
Not all membership plugins support a variety of gateways.
Ultimate Member Cart66
Not all membership plugins support delayed access.
Members by Justin Tadlock MemberPress
Not all membership plugins go beyond content protection.
Zippy Courses WooCommerce
Not all membership plugins let you pause or pro-rate.
MemberPress
Most iThemes Exchange
WooCommerce
Not all membership plugins think about this dynamic.
MemberPress
Most iThemes Exchange
WooCommerce
How do you know which product is the right one for you?
Know what you / your customer
wants – short & long term.
Know which features they’re
willing to capitulate on, or pay later
for customizations.
Know which products are best for
customers and which are best for
developers.
Know whether they have unique
requests that require you to use
one plugin over another.
Did I mention you can always ask me questions via
Clarity? https://clarity.fm/chrislema
Chris Lema
Chief Technology Officer, Crowd Favorite
chrislema.com
@chrislema
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Thirty WordPress Membership Plugins

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Here are several different kinds of observations made after reviewing 30 WordPress membership plugins this summer.

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Thirty WordPress Membership Plugins

  1. 1. Lessons in Product Development, Product Marketing, Writing Review Blog Posts, oh and Membership Plugins
  2. 2. When you look at 30 products that all promise roughly the same thing, you learn some things…
  3. 3. “A well made product is not enough. A successful product must meet the needs and aspirations of its users.” IDC Report Building Experience-Driven software: Insights for Modern Application Development
  4. 4. UX – U = XSource: Nielsen Norman Group
  5. 5. How many settings must be configured to get started with your plugin?
  6. 6. How many clicks are required between the user and their objective?
  7. 7. When you look at 30 products that all promise roughly the same thing, you learn some things…
  8. 8. PromoterPursuerPatronParticipantPasserby
  9. 9. Who are you selling to?
  10. 10. - Elevator Pitch - Target Audience - User Benefit - Key Features - Differentiators
  11. 11. No one feels like they’re being pitched when they’re doing the searching.
  12. 12. When you write 30 product reviews, you learn one thing
  13. 13. Explain criteria often Use scores
  14. 14. Which one is the right one for you (or your customer)
  15. 15. Not all membership plugins are fast and easy to configure. S2 Member Pro iThemes Exchange
  16. 16. Not all membership plugins let you have two accounts. Paid Memberships Pro WooCommerce Memberships
  17. 17. Not all membership plugins support a variety of gateways. Ultimate Member Cart66
  18. 18. Not all membership plugins support delayed access. Members by Justin Tadlock MemberPress
  19. 19. Not all membership plugins go beyond content protection. Zippy Courses WooCommerce
  20. 20. Not all membership plugins let you pause or pro-rate. MemberPress Most iThemes Exchange WooCommerce
  21. 21. Not all membership plugins think about this dynamic. MemberPress Most iThemes Exchange WooCommerce
  22. 22. How do you know which product is the right one for you?
  23. 23. Know what you / your customer wants – short & long term.
  24. 24. Know which features they’re willing to capitulate on, or pay later for customizations.
  25. 25. Know which products are best for customers and which are best for developers.
  26. 26. Know whether they have unique requests that require you to use one plugin over another.
  27. 27. Did I mention you can always ask me questions via Clarity? https://clarity.fm/chrislema
  28. 28. Chris Lema Chief Technology Officer, Crowd Favorite chrislema.com @chrislema
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Here are several different kinds of observations made after reviewing 30 WordPress membership plugins this summer.

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