Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity - Presentation Transcript

Enterprise 2.0 Leveraging collaboration platforms to foster knowledge, productivity & innovation cecil dijoux – cdijoux@gmail.com http://ceciiil.wordpress.com

1 - Knowledge 2 - Productivity 3 – Innovation 4 – Collaboration 5 – Enterprise 2.0 6 – Vaporware ? 7 – Implementation

1 - Knowledge

Knowledge is the source of wealth. Applied to tasks we already know, it becomes productivity. Applied to tasks that are new it becomes innovation. Peter Drucker Management challenges of the XXIst Century-1999

Knowledge Worker : one who works primarily with information or one who develops and uses knowledge in the workplace. Peter Drucker (1959)

It’s not a question of technologies « Knowledge is of two kinds: we know a subject ourselves, or we know where we can find information upon it. » (Samuel Johnson. 1709-1784)

Knowledge 2 - Productivity

Contribution of management in XXth century : 50 fold increase in the productivity of the manual worker in manufacturing. Peter Drucker (Management Challenges of the XXIst Century)

Knowledge workers spend up to 30% of their working day looking for data. Only 44% of corporate users can find the (internal) file they’re looking for compared to 86% of similar internet users “If HP knew what HP knows we would be three times more profitable” Lew Platt – Former CEO of HP

Managers spend 2h/day searching information 50 % is of found information is of no value Survey 1000 middle managers US/UK – Jan 2007

Enterprise captured knowledge cecil dijoux Accessible searchable knowledge tacit knowledge isolated, unreachable knowledge + = Knowledge leaks Knowledge capture in Enterprise 1.0

Knowledge 3 - Innovation Productivity

« Innovation is the process that translates knowledge into economic growth and social well-being. » (Australian Research Council) it also is …

Associating … five keys Experimenting Questionning Harvard Innovation Business School 6 year study 3000 executives Observing 500 innovative Networking entrepreneurs

… associating + networking Usage and Technology along 3 axis : Offer : Product / service (technology, design, marketing) Process Business Model

… observing “Good innovation comes from just solving simple problems that you’re intimately involved with.” (David Heinemeier Hansson – 37Signals)

… questioning “In Germany, company such as Daimler, Bayer, Siemens or SAP all have an entire department of Grundsatzfragen, i.e a department of Fundamental Questions.” (Eric E Vogts : The Art of Powerful Questions – catalysing Insight, Innovation and Action)

… experimenting « Management that is destructively critical when mistakes are made kills initiative. And it’s essential that we have many people with initiative if we are to continue to grow. » William Mc Knight – 3M President/Chairman from 1929 to 1966

… disappointment 65% of the 700+ senior executives are disappointed in their enterprise’s ability to stimulate innovation. The McKinsey Quarterly Competitive advantage from better interactions

Knowledge 4 - Collaboration Innovation Productivity

Based on proximity, people are not likely to collaborate very often if they are more than 50 feet apart Thomas Allen – MIT, 1977 35 30 20 15 10 5 30 40 50 60

25 to 50% of workforce is engaged into knowledge-based collaboration consisting of « tacit » How to capture this knowledge ?

email : a collaboration tool ? Collaboration easy Innovation ubiquitous & universal Productivité private communication Connaissance Point to point Not Searchable 20% of managers time

cecil dijoux Org chart + top down= Knowledge Silos

Strength of Weak Ties (M. Granoveter - 1973) Productivity Innovation Strong Ties Weak Ties Potential Potential Ties innovation How to leverage weak ties ?

The Digital Natives conundrum Knowledge workers Post-ideologic Authority : earned as opposed to granted not enterprise 1.0 compatible

5 - Enterprise 2.0 Knowledge Collaboration Innovation Productivity

5 - Enterprise 2.0 Knowledge Collaboration Innovation Productivity Leveraging collaboration platforms to foster knowledge, productivity & innovation

The use of emergent social software platforms within companies, or between companies and their partners or customers. Pr. Andrew McAffee (PHD Harvard Business School, Principal research MIT Sloan School of Management)

Underlying trends Social Software Network effects Free and easy Lack of up-front structure Emergence > Disruptive technologies

wiki Simple + easy Unique source Online + serchable Versionning Weak Tie Collaboration Innovation Productivité Connaissance

Profiles competences management + expertise localisation + tag based Relationship = Weak ties in action ! Weak Tie Collaboration Innovation Productivité Connaissance

blogs vision cecil dijoux leadership googability Weak Tie Collaboration Innovation Productivité Connaissance

Folksonomy : lack of up-front structure at work Categorization system gradually built over time and usage by the users

to follow and be followed + 140 characters Real Time Web + instant communication = Weak ties in action – fast ! Weak Tie Collaboration Innovation Productivité Connaissance

Blog Wiki Answers Forums Professional profiles Accessible / searchable knowledge cecil dijoux Enterprise captured knowledge Tacit knowledge Isolated, unreachable knowledge Knowledge Management 2.0

cecil dijoux Fluidizing + de-siloizing = collaboration 2.0

Innovation 2.0 : Leveraging weak ties Wiki Professional profiles Blogs Strong Ties Weak Ties more opportunities for problem Potential Ties solving, enhanced productivity and innovation

Sharepoint ? Technology rather than user drive Complex Taxonomy Documents based Too much structure for emergence Collaboration Innovation Productivité Connaissance

6- Vaporware ?

intellipedia US Intelligence services agencies (16 worldwide) wiki

Agile@IBM – Websphere Service Registry Online forum with customer during development stages = 0 Support request after launch. Instead of 100th.

Spacebook : NASA’s secure, homegrown secure social network application « Why a social networking ? Because NASA is more than just one expert and one center » Celeste Merryman – NASA (Findings from the NASASphere pilot)

« We expanded the VMWorld conference from a 3 day event for 15,000 people to a 365 day/year destination for 50,000 IT Professionals. Oh, and VMWorld saved us $250K in event management fees. » Eric Nielsen, Director of Web Communities VMware

7 – Implementation

Ability to execute Players Open Text Microsoft Jive Atlassian IBM Google Liferay Drupal BlueKiwi Gartner MQ, 2009 Social Software in Workforce Visionaries

Candidate Large / mid-size (1500+ employees / £250m+ revenue) Globally distributed workforces Highly competitive industries (eg High Tech) Enterprise Social Network Whitepaper (Bloor)

“The Average Intel employee dumps one day a week trying to find people with the experience & expertise plus the relevant information to do their job … Let me just say that it motivates us to take action” Laurie Buczek Enterprise Social Media Program Manager, Intel. 49% of 2008 IT initiatives focus on collaboration as a key priority.

10 Management Principles Conversation (Vs Diffusion) Bottom up (Vs Top Down) Reputation (Vs Hierarchy) Emergence (Vs Structure) Folksonomy (Vs Taxonomy) Agile (Vs Process) Transparence (Vs Security) Interwined networks (Vs Silos) Simple (Vs Abstract) User driven technologies (Vs IT Governance) Trust (Vs Contrôle)

37Signals : digital natives en action 12 people (4 days/week) and +2M users of their SaaS products (US$+5M / month) • Ruby on Rails • getting real • do less • small is the new big Knowledge worker productivity x 50

Bibliblography Andrew McAfee @ PARC : http://bit.ly/1OqqED Andrew McAfee Blog : http://andrewmcafee.org/blog/ Myths of Innovation : http://bit.ly/3P5KOD Innovation digest : http://bit.ly/2O4ufG Essential Peter Drucker : http://bit.ly/kbyRo Netocracy : http://bit.ly/1AyqUe Signals Vs Noise : http://37signals.com/svn/ Entreprise 2.0 – 10 Principles of Management : http://wp.me/p58hh-mL Art of powerful questions : http://bit.ly/3gxvvv Ken Robinson on creativity : http://bit.ly/101CR