Enterprise 2.0 Leveraging collaboration platforms to foster knowledge, productivity & innovation cecil dijoux – [email_address] http://ceciiil.wordpress.com

Enterprise 2.0

Leveraging collaboration platforms to foster knowledge, productivity & innovation

cecil dijoux – [email_address]

http://ceciiil.wordpress.com

1 - Knowledge 2 - Productivity 3 – Innovation 4 – Collaboration 5 – Enterprise 2.0 6 – Vaporware ? 7 – Implementation

1 - Knowledge

1 - Knowledge

« The source of wealth is something specifically human : knowledge . Applied to tasks that we already know how to do, it becomes 'productivity '. Applied to tasks that are new and different we call it 'innovation '. Only knowledge allows us to achieve these two goals . » Peter Drucker Management challenges of the XXIst Century-1999

« The source of wealth is something specifically human : knowledge . Applied to tasks that we already know how to do, it becomes 'productivity '. Applied to tasks that are new and different we call it 'innovation '. Only knowledge allows us to achieve these two goals . »

« Knowledge Worker : one who works primarily with information or one who develops and uses knowledge in the workplace » Peter Drucker (1959)

« Knowledge Worker : one who works primarily with information or one who develops and uses knowledge in the workplace »

Peter Drucker (1959)

It’s not a question of technologies « Knowledge is of two kinds: we know a subject ourselves, or we know where we can find information upon it. » (Samuel Johnson. 1709-1784)

Knowledge 2 - Productivity

Knowledge

« Contribution of management in XXth century : 50 fold increase in the productivity of the manual worker in manufacturing . The most important contribution management needs to make in the 21st Century ? Similarly to increase the productivity of the Knowledge Worker . » Peter Drucker (Management Challenges of the XXIst Century)

« Contribution of management in XXth century : 50 fold increase in the productivity of the manual worker in manufacturing .

The most important contribution management needs to make in the 21st Century ? Similarly to increase the productivity of the Knowledge Worker . »

Peter Drucker

(Management Challenges of the XXIst Century)

Knowledge workers spend up to 30% of their working day looking for data. “ If HP knews what HP knows we would be three times more profitable ” Lew Platt – Former CEO of HP Only 44% of corporate users can find the (internal) file they’re looking for compared to 86% of similar internet users

Managers spend 2h/day searching information 50 % is of no value 59 % say they don't see internal information that is helpful 53 % say less than half is valuable 36 % say there is too much, making the right information difficult to find Survey 1000 middle managers US/UK – Jan 2007

Managers spend 2h/day searching information

50 % is of no value

59 % say they don't see internal information that is helpful

53 % say less than half is valuable

36 % say there is too much, making the right information difficult to find

Knowledge capture in Enterprise 1.0 Knowledge leaks + = isolated, unreachable knowledge tacit knowledge Enterprise captured knowledge Accessible searchable knowledge

Knowledge Productivity 3 - Innovation

Knowledge

« Innovation is the process that translates knowledge into economic growth and social well-being . » (Australian Research Council) it also is …

“ Creativity comes from mixing different people with different backgrounds ” (Sir Ken Robinson) … cross-disciplinary + collaboration 3 levels : Business model Usage Product / service (technology, design, marketing)

“ Creativity comes from mixing different people with different backgrounds ”

(Sir Ken Robinson)

3 levels :

Business model

Usage

Product / service (technology, design, marketing)

… problem solving “ Good innovation comes from just solving simple problems that you’re intimately involved with.” (David Heinemeier Hansson – 37Signals)

… powerful questions (Eric E Vogts : The Art of Powerful Questions – catalysing Insight, Innovation and Action) “ In Germany, company such as Daimler, Bayer, Siemens or SAP all have an entire department of Grundsatzfragen , i.e a department of Fundamental Questions .”

… a favorable climate « Management that is destructively critical when mistakes are made kills initiative. And it’s essential that we have many people with initiative if we are to continue to grow . » William Mc Knight – 3M President/Chairman from 1929 to 1966

… aligned on vision “ Innovation comes from saying no to 1000 things to make sure we don’t get on the wrong track or try to do too much” (Steve Jobs)

65% of the 700+ senior executives are disappointed in their enterprise’s ability to stimulate innovation. The McKinsey Quarterly Competitive advantage from better interactions … disappointment

65% of the 700+ senior executives are disappointed in their enterprise’s ability to stimulate innovation.

Knowledge Productivity Innovation 4 - Collaboration

Knowledge

Based on proximity, people are not likely to collaborate very often if they are more than 50 feet apart Thomas Allen – MIT, 1977 30 40 50 60 5 10 15 20 30 35

Based on proximity, people are not likely to collaborate very often if they are more than 50 feet apart

25 to 50% of workforce is engaged into knowledge-based collaboration consisting of « tacit » How to capture this knowledge ?

25 to 50% of workforce is engaged into knowledge-based collaboration consisting of « tacit »

How to capture this knowledge ?

Email : a collaboration tool ? Easy Ubiquitous Universal Good for private communication Point to point Not Searchable Silos of knowledge Spam Email overload : 20% of managers time

Email : a collaboration tool ?

Enterprise 1.0 Silos of information How to circumvent these silos ? My Project Team Y Project B Country B Oh no ! We’ve developped new features based on a document you mailed us 3 months ago and which happen to be obsolete Woops ! No access Oh no ! You’ve just developped a utility library that we developped already 6 months ago Project A Crap ! We did this thinking this was matching your priorities but today it proves to be useless !

Enterprise 1.0 Silos of information

The strength of weak ties (M. Granoveter - 1973) Strong Ties = small communities with same knowledge Weak Ties = much larger community with different knowledge Studies show that people with greater number of weak ties got more innovative work done more quickly How to leverage weak ties ? Innovation occurs here Productivity occurs here Potential Innovation could occur here Potential Ties

The strength of weak ties (M. Granoveter - 1973)

Born connected Multi-tasking Creative Over educated Over informed Confident, assertive & aware Attention economy Not enterprise 1.0 compatible The Digital Natives conundrum

Born connected

Multi-tasking

Creative

Over educated

Over informed

Confident, assertive & aware

Attention economy

Not enterprise 1.0 compatible

Knowledge Productivity Innovation 5 - Enterprise 2.0 Collaboration

Knowledge

Knowledge 5 - Enterprise 2.0 Productivity Innovation Collaboration Leveraging collaboration platforms to foster knowledge, productivity & innovation

Knowledge

The use of emergent social software platforms within companies , or between companies and their partners or customers. Pr. Andrew McAffee ( PHD Harvard Business School, Principal research MIT Sloan School of Management)

The use of emergent social software platforms within companies , or between companies and their partners or customers.

Pr. Andrew McAffee

( PHD Harvard Business School, Principal research MIT Sloan School of Management)

Underlying trends Social Software Network effects Free and easy platforms for communication Lack of up-front structure Mechanisms to let structure emerge

Underlying trends

F : Freeform – ease and flexibility of use L : Links – ease of navigation A : Authorship – ease of access T : Tags – ease of metadata’ing N : Network Effect E : Extension – ease to integrate S : Search – ease and relevance of search S : Social – ease to collaborate with E : Emergence – propension to serenpidity S : Signals – ease to push information (RSS)

Wiki : a collaboration tool ! Simple and easy Unique source Information online and searchable Notifications after updates Visual and easy version management

Wiki : a collaboration tool !

Blog : leadership & visibility promote company strategy , vision and priorities provides exposure as thought leaders in the industry. improves the visibility and findability offers a human face

Blog : leadership & visibility

Folksonomy : lack of up-front structure at work Categorization system gradually built over time and usage by the users

Folksonomy : lack of up-front structure at work

Social networking in action : Leveraging weak ties Strong Ties Weak Ties Facebook Wiki Blogs, Answers Potential Ties more opportunities for problem solving, enhanced productivity and innovation

Social networking in action : Leveraging weak ties

Knowledge capture in Enterprise 2.0 Enterprise captured knowledge Blog Wiki Answers Forums Professional profiles Accessible / searchable knowledge Tacit knowledge Isolated, unreachable knowledge

Questions / Answers Enterprise folksonomy Personal profiles, Social Bookmarking Blogs Wikis, FAQ Lifestreaming, Discussion Forum, Real Time Web, RSS Harvesting Search Identify Communicate Build Capture Knowledge Management with Enterprise 2.0

Eliminate wasted knowledge worker time Appropriate information pushed to appropriate people Current activity published on the fly, Crisis Management Permanent and clear vision on priorities Minimize support, reduce customer feedback loop Quick and Comprehensive answers by experts Document finalization faster, approval lifecycle shorter Reduce learning curve, improve problem solving Tagging and Search RSS Real time web Blogs Forums Answers Wiki FAQ Productivy fostering with Enterprise 2.0

Ease of access & communication Freeform / open tool Answers Blogs Personal Profile SIngle client App (FF) Collaboration Tools Innovation fostering with Enterprise 2.0 Involve product developers with real life problems Serendipity and emergence Ask powerful questions Align innovation on strategy Nurture and leverage weak links Seamless navigation / stream of thoughts Exchange ideas, experiences and problems

6- Vaporware ?

Guaranteed no Windows embedded

US Intelligence services agencies (16 worldwide) wiki i ntellipedia

[email_address] – Websphere Service Registry Online forum with customer during development stages = 0 Support request after launch. Instead of 100th.

Spacebook : NASA’s secure, homegrown secure social network application « Why a social networking ? Because NASA is more than just one expert and one center » Celeste Merryman – NASA (Findings from the NASASphere pilot)

« We expanded the VMWorld conference from a 3 day event for 15,000 people to a 365 day/year destination for 50,000 IT Professionals . Oh, and VMWorld saved us $250K in event management fees. » Eric Nielsen, Director of Web Communities VMware

Technology first ( taxinomy ) user second ( folksonomy ) – no Tags Complex , many features , not easy to get used to Search is tied to information location instead of contents Document driven solution, not social driven solution Strict bounds and context - not open enough for Emergence Why can’t we just use Sharepoint ? F : Freeform L : Links A : Authorship T : Tags N : Network E : Extension S : Search S : Social E : Emergence S : Signals

Technology first ( taxinomy ) user second ( folksonomy ) – no Tags

Complex , many features , not easy to get used to

Search is tied to information location instead of contents

Document driven solution, not social driven solution

Strict bounds and context - not open enough for Emergence

7 – Implementation

Players Gartner, 2009 Social Software in Workforce

Candidate Large / mid-size ( 1500 + employees / £250m+ revenue) Globally distributed workforces Highly competitive industries (eg High Tech) Enterprise Social Network Whitepaper (Bloor)

Large / mid-size ( 1500 + employees / £250m+ revenue)

Globally distributed workforces

Highly competitive industries (eg High Tech)

Enterprise Social Network Whitepaper (Bloor)

“ The Average Intel employee dumps one day a week trying to find people with the experience & expertise plus the relevant information to do their job … Let me just say that it motivates us to take action ” Laurie Buczek Enterprise Social Media Program Manager, Intel. 49% of 2008 IT initiatives focus on collaboration as a key priority .

Hierarchy Vs Wirearchy Bureaucracy Vs Agility Structure Vs Emergence Silos+Boundaries Vs Interwined Networks Process Vs Productivity Control Vs Trust Complex Vs Simple Centralized Vs Distributed Job Title Vs Authority Undisclosed information / Transparency IT Driven technologies Vs User driven Technologies Top Down Vs Bottom Up

Cross-disciplinary issue Enterprise 2.0 Management Sociology Demography Culture Technology Marketing Branding Strategy IT Governance

It is going to happen in your organization with or without you. More a state of mind than a mere toolbox to purchase. Requires to educate the workers on techniques and best practices of social media. Doesn’t seem to put older IT systems out of business. Your organization will begin to change in new ways because of Enterprise 2.0. Be ready . Lessons learnt Dion Hinchcliffe – zdnet.com

It is going to happen in your organization with or without you.

More a state of mind than a mere toolbox to purchase.

Requires to educate the workers on techniques and best practices of social media.

Doesn’t seem to put older IT systems out of business.

Your organization will begin to change in new ways because of Enterprise 2.0. Be ready .

Andrew McAfee @ PARC : http://bit.ly/1OqqED Andrew McAfee Blog : http://andrewmcafee.org/blog/ Myths of Innovation : http://bit.ly/3P5KOD Innovation digest : http://bit.ly/2O4ufG Essential Peter Drucker : http://bit.ly/kbyRo Netocracy : http://bit.ly/1AyqUe Danah Boyd : http://www.zephoria.org/thoughts/ Signals Vs Noise : http://37signals.com/svn/ Wirearchy : http://bit.ly/39IXsR Digital Natives : http://bit.ly/upQuy Generation Me : http://bit.ly/2Mg1oC Art of powerful questions : http://bit.ly/3gxvvv Ken Robinson on creativity : http ://bit.ly/101CR Bibliblography

Andrew McAfee @ PARC : http://bit.ly/1OqqED

Andrew McAfee Blog : http://andrewmcafee.org/blog/

Myths of Innovation : http://bit.ly/3P5KOD

Innovation digest : http://bit.ly/2O4ufG

Essential Peter Drucker : http://bit.ly/kbyRo

Netocracy : http://bit.ly/1AyqUe

Danah Boyd : http://www.zephoria.org/thoughts/

Signals Vs Noise : http://37signals.com/svn/

Wirearchy : http://bit.ly/39IXsR

Digital Natives : http://bit.ly/upQuy

Generation Me : http://bit.ly/2Mg1oC

Art of powerful questions : http://bit.ly/3gxvvv

Ken Robinson on creativity : http ://bit.ly/101CR