Establishing Business Leadership
through Social Media
Today’s Presenter
Nick Hortovanyi
CEO

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Staff retention
Aged
workforce
New tools
Community
Knowledge
engagement
retention
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so·cial me·di·a
[soh-shuhl] [mee-dee-uh] -noun
1. A collective term for software tools, and
networks of like-minded people;
providing an environment for sharing,
learning and engaging for
personal or business benefit.
See also: Web 2.0, Collaborative Software,
Social Computing
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How do I make it happen?
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How do I make it happen?
1. Getting Familiar 2. Build a Community 3. Connected World
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Start a personal blog
Explore a wiki
Use shared bookmarking tools
Explore tag clouds (folksonomy)
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Create a blogging planet
Share your content on a wiki
Create a reputation economy
Explore micro blogging eg Twitter
Participate and leave comments
Profiles and directories
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Hierarchies Loosened
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Hierarchies Loosened
Share information externally
Collaborate in walled gardens (if identity is required)
Encourage feedback and participation from outside
Establish direct lines of communication
Level unnecessary hierarchies
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1. Business 2. Employees 3. Retiring Workforce
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What’s in it for....
1. Business 2. Employees 3. Retiring Workforce
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Retaining knowledge - information sharing and harvesting
Improved communication, workflow and productivity
Attracting and retaining quality staff
Improved agility and capability development
Building community - internal and external
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Professional growth paths previously unattainable
Access to an extensive and continually growing professional community
Empowerment through trust, building professional confidence and loyalty
Self-organisation and teaming
Gen Ys have a working environment they understand and want
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Knowledge building and lifelong learning
Path for personal growth
Opportunity for future part time work
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http://gobigalways.com/we-will-make-you-use-this-social-software/
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What are the legal issues?
-content protection
-employee policies
-confidentiality
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What are the legal issues?
-content protection
-employee policies Generations have
-confidentiality different notions of
privacy
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Success Factors
Start Immediately
- focus on business value
- mitigate risk (through controlled
implementation and social
media policies)
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Success Factors
Start Immediately
- focus on business value
- mitigate risk (through controlled
implementation and social
media policies)
Small investments in social media often bring higher returns
than originally anticipated.
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Toast Technology actively uses Social Media daily as
an integral part of our work environment.
We can readily translate this knowledge to assist you.
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