Large conglomerate film companies would provide the biggest publicity and advertising reach for a new film, ensuring success, but it is difficult to persuade them to distribute smaller films that may not be profitable. Independent UK film companies have a smaller audience reach but take a smaller cut of profits and are more likely to distribute a film while helping it maintain its cultural identity. The document discusses examples like Warp Films and concludes that an independent film company would be the best choice to distribute the author's new thriller in order to preserve its British qualities.

1. Question 3Question 3
 What kind of media institutions might distribute your mediaWhat kind of media institutions might distribute your media
product and why?product and why?

2. 
The institutions that could distribute myThe institutions that could distribute my
product are large conglomerates orproduct are large conglomerates or
independent film companies.independent film companies.
What distribution is there?What distribution is there?

3. 
The biggest advantage of using large conglomerates isThe biggest advantage of using large conglomerates is
the publicity and advertising. The more people that see athe publicity and advertising. The more people that see a
film the more successful a film is and with the biggerfilm the more successful a film is and with the bigger
companies that is what is assured.companies that is what is assured.

These distribution companies are able to show the pictureThese distribution companies are able to show the picture
at many cinemas with a huge audience.at many cinemas with a huge audience.
Advantages of conglomeratesAdvantages of conglomerates

4. 
Persuading the company to distribute the film is onePersuading the company to distribute the film is one
of the biggest problems with big conglomerates.of the biggest problems with big conglomerates.
Most companies have a criteria set for a film toMost companies have a criteria set for a film to
decide whether or not they will distribute it. Onlydecide whether or not they will distribute it. Only
films that are seen as assured profit will befilms that are seen as assured profit will be
distributed.distributed.

Also, these bigger institutions would take a muchAlso, these bigger institutions would take a much
greater stake of the final profits because theygreater stake of the final profits because they
distributed it.distributed it.
Disadvantage of Using BigDisadvantage of Using Big
ConglomeratesConglomerates

5. Although a smaller audience is available when using a ukAlthough a smaller audience is available when using a uk
independent company the distributer also takes a smaller cutindependent company the distributer also takes a smaller cut
of the profits.of the profits.
It also helps the film t keep its British identity.It also helps the film t keep its British identity.
Another advantage is that the film is almost guaranteed to beAnother advantage is that the film is almost guaranteed to be
accepted to be distributed.accepted to be distributed.
UK IndependentUK Independent

6.  Warp films are an example of a BritishWarp films are an example of a British
independent distribution company.independent distribution company.
 With successes such as This is England and fourWith successes such as This is England and four
lions it shows that this method of distributionlions it shows that this method of distribution
can pay offcan pay off
 However, the most recent films aren’tHowever, the most recent films aren’t
performing as well.performing as well.
Warp FilmsWarp Films

7.  Other forms of media are online video hostingOther forms of media are online video hosting
sites such as YouTube and social network sitessites such as YouTube and social network sites
such as Facebook.such as Facebook.
 This can help to gain awareness of a film and toThis can help to gain awareness of a film and to
reach out to a larger audience.reach out to a larger audience.
 It is also free! This form of distribution is free toIt is also free! This form of distribution is free to
all and therefor will not cut away at the profitsall and therefor will not cut away at the profits
however it is also not very professional.however it is also not very professional.
Other alternativesOther alternatives

8.  After looking at all the choices from largeAfter looking at all the choices from large
conglomerates to small independent companiesconglomerates to small independent companies
I have decided that my thriller would be bestI have decided that my thriller would be best
distributed by an independent film company. Idistributed by an independent film company. I
think this because it will help the film to keepthink this because it will help the film to keep
itsits Britishness.Britishness.
My choiceMy choice