• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Taking your Site from One to One Million Users by Kevin Rose
 

Taking your Site from One to One Million Users by Kevin Rose

on

  • 63,056 views

At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.

At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.

You'll learn:

1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...

Statistics

Views

Total Views
63,056
Views on SlideShare
56,993
Embed Views
6,063

Actions

Likes
264
Downloads
1,610
Comments
3

108 Embeds 6,063

http://startitup.co 908
http://imnicky.com 864
https://twitter.com 720
http://blog.businessquests.com 719
http://www.yixieshi.com 690
http://growthhacks.ru 519
http://www.slideshare.net 177
http://www.20ju.com 141
http://www.93south.net 139
http://ucdchina.com 137
http://www.tyinternety.cz 110
http://solomonengel.com 95
http://www.ccsweb.cabarrus.k12.nc.us 71
http://siteboat.com 52
http://www.zhuobing.com 52
http://www.socialmediastrategist.co.uk 50
http://royrandd.blogspot.jp 41
http://www.webjx.com 40
http://www.scoop.it 38
http://www.funky-monkey.nl 34
http://ype.tumblr.com 29
http://www.netagent.cz 26
http://educadvisor.com 26
http://walhez.com 25
http://blog.dremer.net 22
http://socialmediastrategist.co.uk 21
http://www.narominded.com 20
http://tribexl.com 20
http://netagent.cz 16
http://www.9toppiks.com 16
https://si0.twimg.com 16
http://blumk.oiomo.de 13
http://blog.she.com 11
http://blog.habrador.com 9
http://xianguo.com 9
https://www.rebelmouse.com 9
http://www.juds.com.ua 9
http://www.poluoluo.com 8
http://ajayskapoor.posterous.com 8
http://avenue-s.com 7
http://www.china-zhifuwang.com 7
http://reader.youdao.com 7
http://www.wumii.com 6
http://royrandd.blogspot.com 6
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 5
http://growthhacking.blogspot.jp 5
http://bernardmoon.blogspot.com 5
http://translate.googleusercontent.com 5
http://jotblock.com 5
http://topiclog.com 4
More...

Accessibility

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

13 of 3 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • When I cover the Ego, it’s important to remember that I don’t believe these principles should dictate which features you’re building, but more as a way to evaluate how a certain feature may subconsciously impact the features usage
  • When I cover the Ego, it’s important to remember that I don’t believe these principles should dictate which features you’re building, but more as a way to evaluate how a certain feature may subconsciously impact the features usage
  • why has twitter exploded? it’s a popularity contest. It has turned celebrities into free spokesperson - that’s unheard of - this is millions of dollars of free media exposure. Love it or hate it, this has helped twitter grow
  • 2: this turned celebrities into instant mouthpieces
  • 2: this turned celebrities into instant mouthpieces
  • 2: this turned celebrities into instant mouthpieces
  • Digg top user list was very important during the early days.
  • Hightlight the users doing the work
  • - Scaling / Usability
  • - Scaling / Usability
  • - Scaling / Usability
  • - Scaling / Usability

Taking your Site from One to One Million Users by Kevin Rose Taking your Site from One to One Million Users by Kevin Rose Presentation Transcript

  • 1 TO 1M USERS Kevin Rose
  • My background • Digg, WeFollow, Revision3, Pownce • Investor: Twitter, OMGPOP, DailyBooth, FourSquare • Advisor: NGMOCO, SixApart, Thread
  • #1. Ego
  • #1. Ego • Ask yourself: Does this feature increase the users self-worth or stoke the ego?
  • #1. Ego • Ask yourself: Does this feature increase the users self-worth or stoke the ego? • If a user is contributing to my system, what emotional rewards do they walk away with? What (visible) rewards will they receive?
  • Twitter Followers
  • Why do followers work?
  • Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user
  • Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user • Follower counts take on the form of social currency - in the users mind the more the better
  • Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user • Follower counts take on the form of social currency - in the users mind the more the better • Increased follower counts (even by spammers) gives individuals the false impression of audience
  • Digg Leaderboard
  • Digg Stories
  • #2. Simplicity
  • #2. Simplicity
  • #2. Simplicity • Stop over building features
  • #2. Simplicity • Stop over building features • Pick 2-3 things to focus on
  • #2. Simplicity • Stop over building features • Pick 2-3 things to focus on • Ask yourself: Is there anything I can take out of this feature?
  • #3. Build & Release
  • #3. Build & Release • Stop thinking you understand your users
  • #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do
  • #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do • Decide on what you’re going to build... and build it (avoid analysis paralysis)
  • #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do • Decide on what you’re going to build... and build it (avoid analysis paralysis) • Build, release, iterate, and repeat
  • #4. Hack The Press
  • #4. Hack The Press • Invite only system (Pownce, Digg v3)
  • #4. Hack The Press • Invite only system (Pownce, Digg v3)
  • #4. Hack The Press • Invite only system (Pownce, Digg v3) • Talk to the junior bloggers
  • #4. Hack The Press • Invite only system (Pownce, Digg v3) • Talk to the junior bloggers • Attend parties for events you can’t afford - network w/influencers, bring a demo
  • #5. Connect w/your community
  • #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens)
  • #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens) • Throw a launch party, then yearly/quarterly events - invite the press/influencers personally - don’t tell the bar
  • #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens) • Throw a launch party, then yearly/quarterly events - invite the press/influencers personally - don’t tell the bar • Engage w/the community, be an active participant your own ecosystem
  • #6. Advisors
  • #6. Advisors • What technical problems are you going to have?
  • #6. Advisors • What technical problems are you going to have? • Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev)
  • #6. Advisors • What technical problems are you going to have? • Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev) • Stock compensation, typically not a board seat, solid advisors help during fund raising
  • #7. Leverage your userbase to spread the word
  • #8. Does your product provide value for 3rd party sites?
  • #9. Analyze your traffic
  • #9. Analyze your traffic • Install Google analytics
  • #9. Analyze your traffic • Install Google analytics • Entrance sources (search?)
  • #9. Analyze your traffic • Install Google analytics • Entrance sources (search?) • Paths through site
  • #9. Analyze your traffic • Install Google analytics • Entrance sources (search?) • Paths through site • Top exit pages
  • #10. The entire picture
  • Thank You! @kevinrose digg/kevinrose