1 TO 1M
USERS
      Kevin Rose
My background
• Digg, WeFollow, Revision3, Pownce
• Investor: Twitter, OMGPOP, DailyBooth,
  FourSquare
• Advisor: NGMOCO,...
#1. Ego
#1. Ego
• Ask yourself: Does this feature increase the
  users self-worth or stoke the ego?
#1. Ego
• Ask yourself: Does this feature increase the
  users self-worth or stoke the ego?
• If a user is contributing to...
Twitter Followers
Why do followers work?
Why do followers work?
•   Twitter provides a (largely) one way
    communication platform - zero expectations,
    approa...
Why do followers work?
•   Twitter provides a (largely) one way
    communication platform - zero expectations,
    approa...
Why do followers work?
•   Twitter provides a (largely) one way
    communication platform - zero expectations,
    approa...
Digg Leaderboard
Digg Stories
#2. Simplicity
#2. Simplicity
#2. Simplicity
• Stop over building features
#2. Simplicity
• Stop over building features
• Pick 2-3 things to focus on
#2. Simplicity
• Stop over building features
• Pick 2-3 things to focus on
• Ask yourself: Is there anything
  I can take ...
#3. Build & Release
#3. Build & Release
• Stop thinking you understand your users
#3. Build & Release
• Stop thinking you understand your users
• Learn from what they’re actually doing on
  your site, not...
#3. Build & Release
• Stop thinking you understand your users
• Learn from what they’re actually doing on
  your site, not...
#3. Build & Release
• Stop thinking you understand your users
• Learn from what they’re actually doing on
  your site, not...
#4. Hack The Press
#4. Hack The Press
• Invite only system (Pownce, Digg v3)
#4. Hack The Press
• Invite only system (Pownce, Digg v3)
#4. Hack The Press
• Invite only system (Pownce, Digg v3)
• Talk to the junior bloggers
#4. Hack The Press
• Invite only system (Pownce, Digg v3)
• Talk to the junior bloggers
• Attend parties for events you ca...
#5. Connect w/your
    community
#5. Connect w/your
       community
• Start a podcast (it’s OK if not everyone
  listens)
#5. Connect w/your
       community
• Start a podcast (it’s OK if not everyone
  listens)
• Throw a launch party, then yea...
#5. Connect w/your
       community
• Start a podcast (it’s OK if not everyone
  listens)
• Throw a launch party, then yea...
#6. Advisors
#6. Advisors
• What technical problems are you going to
  have?
#6. Advisors
• What technical problems are you going to
  have?
• Advisors can be helpful in a whole slew of
  areas (mark...
#6. Advisors
• What technical problems are you going to
  have?
• Advisors can be helpful in a whole slew of
  areas (mark...
#7. Leverage your userbase
    to spread the word
#8. Does your product
provide value for 3rd party
           sites?
#9. Analyze your traffic
#9. Analyze your traffic
• Install Google analytics
#9. Analyze your traffic
• Install Google analytics
• Entrance sources (search?)
#9. Analyze your traffic
• Install Google analytics
• Entrance sources (search?)
• Paths through site
#9. Analyze your traffic
• Install Google analytics
• Entrance sources (search?)
• Paths through site
• Top exit pages
#10. The entire picture
Thank You!

             @kevinrose
             digg/kevinrose
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose
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Taking your Site from One to One Million Users by Kevin Rose

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At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.

You'll learn:

1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...

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  • When I cover the Ego, it’s important to remember that I don’t believe these principles should dictate which features you’re building, but more as a way to evaluate how a certain feature may subconsciously impact the features usage
  • When I cover the Ego, it’s important to remember that I don’t believe these principles should dictate which features you’re building, but more as a way to evaluate how a certain feature may subconsciously impact the features usage
  • why has twitter exploded? it’s a popularity contest. It has turned celebrities into free spokesperson - that’s unheard of - this is millions of dollars of free media exposure. Love it or hate it, this has helped twitter grow
  • 2: this turned celebrities into instant mouthpieces
  • 2: this turned celebrities into instant mouthpieces
  • 2: this turned celebrities into instant mouthpieces
  • Digg top user list was very important during the early days.
  • Hightlight the users doing the work
  • - Scaling / Usability
  • - Scaling / Usability
  • - Scaling / Usability
  • - Scaling / Usability
  • Transcript of "Taking your Site from One to One Million Users by Kevin Rose"

    1. 1. 1 TO 1M USERS Kevin Rose
    2. 2. My background • Digg, WeFollow, Revision3, Pownce • Investor: Twitter, OMGPOP, DailyBooth, FourSquare • Advisor: NGMOCO, SixApart, Thread
    3. 3. #1. Ego
    4. 4. #1. Ego • Ask yourself: Does this feature increase the users self-worth or stoke the ego?
    5. 5. #1. Ego • Ask yourself: Does this feature increase the users self-worth or stoke the ego? • If a user is contributing to my system, what emotional rewards do they walk away with? What (visible) rewards will they receive?
    6. 6. Twitter Followers
    7. 7. Why do followers work?
    8. 8. Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user
    9. 9. Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user • Follower counts take on the form of social currency - in the users mind the more the better
    10. 10. Why do followers work? • Twitter provides a (largely) one way communication platform - zero expectations, approachable for any user • Follower counts take on the form of social currency - in the users mind the more the better • Increased follower counts (even by spammers) gives individuals the false impression of audience
    11. 11. Digg Leaderboard
    12. 12. Digg Stories
    13. 13. #2. Simplicity
    14. 14. #2. Simplicity
    15. 15. #2. Simplicity • Stop over building features
    16. 16. #2. Simplicity • Stop over building features • Pick 2-3 things to focus on
    17. 17. #2. Simplicity • Stop over building features • Pick 2-3 things to focus on • Ask yourself: Is there anything I can take out of this feature?
    18. 18. #3. Build & Release
    19. 19. #3. Build & Release • Stop thinking you understand your users
    20. 20. #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do
    21. 21. #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do • Decide on what you’re going to build... and build it (avoid analysis paralysis)
    22. 22. #3. Build & Release • Stop thinking you understand your users • Learn from what they’re actually doing on your site, not what you think they’ll do • Decide on what you’re going to build... and build it (avoid analysis paralysis) • Build, release, iterate, and repeat
    23. 23. #4. Hack The Press
    24. 24. #4. Hack The Press • Invite only system (Pownce, Digg v3)
    25. 25. #4. Hack The Press • Invite only system (Pownce, Digg v3)
    26. 26. #4. Hack The Press • Invite only system (Pownce, Digg v3) • Talk to the junior bloggers
    27. 27. #4. Hack The Press • Invite only system (Pownce, Digg v3) • Talk to the junior bloggers • Attend parties for events you can’t afford - network w/influencers, bring a demo
    28. 28. #5. Connect w/your community
    29. 29. #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens)
    30. 30. #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens) • Throw a launch party, then yearly/quarterly events - invite the press/influencers personally - don’t tell the bar
    31. 31. #5. Connect w/your community • Start a podcast (it’s OK if not everyone listens) • Throw a launch party, then yearly/quarterly events - invite the press/influencers personally - don’t tell the bar • Engage w/the community, be an active participant your own ecosystem
    32. 32. #6. Advisors
    33. 33. #6. Advisors • What technical problems are you going to have?
    34. 34. #6. Advisors • What technical problems are you going to have? • Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev)
    35. 35. #6. Advisors • What technical problems are you going to have? • Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev) • Stock compensation, typically not a board seat, solid advisors help during fund raising
    36. 36. #7. Leverage your userbase to spread the word
    37. 37. #8. Does your product provide value for 3rd party sites?
    38. 38. #9. Analyze your traffic
    39. 39. #9. Analyze your traffic • Install Google analytics
    40. 40. #9. Analyze your traffic • Install Google analytics • Entrance sources (search?)
    41. 41. #9. Analyze your traffic • Install Google analytics • Entrance sources (search?) • Paths through site
    42. 42. #9. Analyze your traffic • Install Google analytics • Entrance sources (search?) • Paths through site • Top exit pages
    43. 43. #10. The entire picture
    44. 44. Thank You! @kevinrose digg/kevinrose
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