Patrick Mork #Maduk

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Patrick Mork from GetJar speaking at Mobile Advertising UK, June 2009

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Patrick Mork #Maduk

  1. 1. Apps: New Ad channel or passing fad? Patrick Mork VP Marketing June 2009
  2. 2. A word from our sponsors… •  World’s largest, independent apps store since 2004 with over 450 million downloads done to date (1 million downloads every single day) •  Truly cross platform app store with over 46,000 apps for all major platforms on more then 1300 handsets •  The only app store grounded on a real developer eco-system including over 200,000 developer accounts and over 35,000 active beta testers •  Funded by premier investors Accel Partners (investors of Facebook, Real, Admob, Brightcove…)
  3. 3. The app market
  4. 4. Why are consumers downloading apps? Market research Mar09 – 5,000 respondents •  Always have phone with me 34% •  Pass the time  28% •  As a way to relax  9% •  I don’t have access to a computer  7% •  Entertainment  7% •  Don’t have access to the Internet  6% •  Don’t have any other form of entertainment  5% •  Use for work  4%
  5. 5. Who is downloading apps? Age Less than 10 11-17 18-24 25-34 35-44 over 44
  6. 6. When are people using apps? 27% 12% 32% 17%
  7. 7. Repeat usage isn’t an iPhone phenomena
  8. 8. What is being downloaded? 466k last 200k week 196k last 15.7M last week to date week 16.4M 5M to to date date 80k last week 35k last 722k to week date 86k last 1.3M to week date 1.8M to date (*all downloads in 000’s)
  9. 9. How do you make money from apps?
  10. 10. Should you jump onto the bandwagon? • Promotional or brand building? • Free or paid? • Niche or mass market? • Developed or emerging markets? • Translating brand values…
  11. 11. How to do it right: The Fanta Stealth Sound System • Ogilvy UK • Coca-Cola – Fanta • App uses ultra hi-freq noises to let teens communicate in secret • Distributed on cans of Fanta, wap.fanta.eu, GetJar… • 120k dl’s on GetJar – 6 wks
  12. 12. In closing… •  Apps are booming and are here to stay •  Apps are more then just for smartphones •  Apps can be a very engaging way to communicate with consumers •  Consumer understanding and campaign objectives are key •  Distribution should be free and can be done globally or regionally
  13. 13. Thank you! Patrick Mork VP Marketing – GetJar patrick@getjar.com GetJar Inc 1500 Fashion Island Blvd. Suite 209 San Mateo, California 94404, United States www.getjar.com

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