Folder Media & Absolute Radio Presentation to PHD

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A presentation for PHD's Radio Week, organised by the RAB.

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Folder Media & Absolute Radio Presentation to PHD

  1. 1. Social Media in our Daily Lives Matt Deegan Christian O’Connell Folder Media Absolute Radio @matt @OC foldermedia.co.uk absoluteradio.co.uk/breakfast mattdeegan.com
  2. 2. 1. Social Networks2. Behaviour Shifts3. Video4. App Usage5. Radioplayer6. Digital Radio Strategies
  3. 3. DAB Digital Digital Radio Television Analogue RadioInternet Podcasts Radio Radioplaye Social r Networks Station Websites YouTube Mobile Email Marketing Apps SMS
  4. 4. App Stats Example300,000 people used Absolute Radio’s apps inMay, generating 2.1million listening sessions.
  5. 5. Radioplayer Data• 6.7 million unique users listen through Radioplayereach month• 28 million Radioplayer consoles were launched orswitched by those users• Grown from 157 stations at launch, to 300 now –with even more to come• About 20% of Radioplayer users are samplingmore than one station
  6. 6. New Digital Services1.New Extensions2.New Entrants3.New Models
  7. 7. • 1993: National AM Radio Station• 1995: Added London FM Licence• 1999: Added National DAB Coverage• Also broadcasts online, through digital television and mobileMain Service:• Reach: 1.7m/week• Hours: 13.1m/week
  8. 8. Digital Only spin-offs now generate 10.4m hours(DAB, some DTV, online and mobile)
  9. 9. Absolute’s Digital Success• Driven by hours growth• Well-formatted, understandable stations• Strong multi-platform distribution• Well-promoted on existing stations
  10. 10. •Independently Owned•Coverage: • National DAB • Digital Television • Online • Mobile•Audience • 861,000 listeners • 6,983,000 hours
  11. 11. • Traditional advertising and sponsorship• CRM with VIPs• Strong ticketing strategy• Music advertising
  12. 12. Planet Rock’s Success• Consistency – they’ve been around for 10 years• Nationwide distribution• Strong, popular format, un-used by otherbroadcasters – ‘classic rock’• Focus on listeners and retailing direct to them
  13. 13. •Independently Owned•Coverage: • London DAB • Online • Mobile•Audience • 45,000 adults • 120,000 kids
  14. 14. • Diverse Products: • Radio • Web • Video • App • Podcasts • Events• Approach • Few spots • Mainly SPI • Client Direct
  15. 15. Fun Kids Success• Super-low cost base• All elements of the operation are non-traditional• Targets sectors that spend little money on radio• A kids brand that sells and serves across web,email and radio
  16. 16. Extensions...• Are non-radio operators• Use radio to reach audiences• Do not care about the traditional operators• Do not argue about platforms, they get on withreaching listeners.
  17. 17. Social Media in our Daily Lives Matt Deegan Christian O’Connell Folder Media Absolute Radio twitter: @matt @OC web: foldermedia.co.uk absoluteradio.co.uk/onair/breakfast web: mattdeegan.com

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