7x7 Zabani

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7x7 Zabani

  1. 1. Biaani - Start• MoProSoft Certification (ProSoft funding)• Java, Project Management PMI Certification• Enterprise Web Development Experience• Digital Signal Processing Expertise• RENIECYT-CONACYT Membership• Revenues 2010: $120,000 USD• Mobile Development Strengthening• Expo-PYME –> Reach FUMEC• TechBA Mobile Workshop• Creativity Award• Fondo de Innovación Tecnológica Fundingfor $120,000 USD• Biaani Investment $130,000 USD
  2. 2. Mobile Health• Use of mobilecommunication anddevices for providinghealthcare services orachieving health outcomes• 2017 Predictions• 3.5 Billion Smartphones• 50% with one Mobile Health App
  3. 3. Problem–STORYTELLINGLUCY• Lucy is having another BadNight due to Tom’s Snoring• He’s not sure snoring thatmuch• It’s not big deal, What canhe do anyway?
  4. 4. Problem–STORYTELLINGLUCY• She looks for remedies• He learns of sleep disorders• Then …• She finds an app for snoring monitoring… Zabani
  5. 5. Features• Analyzes snoring & Estimate Apnea Risk• Upload Monitoring History• Contact medical specialist• Find products• Ad Services• MedicalSurvey
  6. 6. Problem–STORYTELLINGLUCY• And decides it’sworth to visit anspecialist• Now Tom is awarethat he couldhave a sleepdisorder
  7. 7. Market Size 23 Billion USD - Global• All data from
  8. 8. Market Categories, US$ Billion, 2017E
  9. 9. Market Categories, US$ Billion, 2017E
  10. 10. Market Size - MexicoMobile App Health Services$144 millionMonitoring App Services$93 millionPotentialMarket$46.5 million
  11. 11. Zabani Executing• Colaboration with Research Centers• Support from FUMEC, TechBA,WaveFront• Bussiness Model• Patent Application• Legal Consulting (Regulations,Contracts, Privacy Policy)• International Market• UX Experience• Marketing• Lean Star Up• Bussiness Canvas• Validation Board• BarriersorDifficulties
  12. 12. Bussiness ModelYear-1 Year-3 Year-5FreemiumMobile App$1USD100K Premium,500K Free500K premium2,5M Free2MPremium,20MFreeMedicalDirectorymembership feeN/A1 Million USD4 Million USDAdvertisementServices FeeN/A 0.5 Million USD2 Million USDMedicalReferralServices FeeN/A0.5 Million USD 5 Million USDRegions North America+ Europe + Asia
  13. 13. Thank you!Enrique LópezDesarrollo Móvilenrique.lopez@biaani.com
  14. 14. Marketing near future• 2 channels:• Sleep associations• Appstores : iOS, Android andNokia• Working on AWARENESS• Google Adwords• Social networks• Blogs• Specialized magazines• Sleep Associations• Radio & TV interviews
  15. 15. Next Steps• Release• Let community grow• Software Development• Scrum• Graphical Design• CMMI• Bussines Process• DevOps• Marketing• Sales• Funding• INAPREM
  16. 16. Tendencies
  17. 17. Tendencies

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