Sales oriented presentation on ChaCha advertising options

2. What is ChaCha?
ChaCha is the place where millions of people
go for definitive answers – about everything.
Through its “ask-a-smart friend”
platform, ChaCha’s answered over
a billion questions and owns the world’s
largest Q&A database.
ChaCha has emerged as the #1 way for brand
marketers to reach and engage with the
audience of their choice.
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3. Millions of people
ChaCha each day for answers…

4. ChaCha in the morning

5. ChaCha during the day…

6. ChaCha at home…

7. Powered by 63,000 Guides
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at your service 24/7

8. How Users Rate ChaCha
Friendly: 89% Trustworthy: 84% Relevant: 79%
Source: Insight Express

9. ChaCha answer power
25+ Million Top 100 Website
Monthly unique users of ChaCha Per Quantcast & comScore
Nearly 2 Billion
Questions ChaCha’s answered
3+ Million 10 Per Second
Answers provided to users per day Users who come to ChaCha

10. ChaCha lives on multiple platforms
Online
ChaCha.com
Apps & Text &
Mobile Web Online ● Mobile ● Social Mobile
Messaging
Voice Social Networks
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11. Who is the
audience?

12. Audience power online
30+ million monthly uniques
U.S.A
Category % Composition
12-17 yrs old Young Explorers 10.3 12.4 9.1 9.7 8.6 7.6
18-34 yrs old Tech Leaders 33.3 46.7 39.8 36.2 36 33.9
18-44 yrs old Young Families 51.4 64.8 60 55.3 56.2 52.4
$100,000+ HHI 21.4 25.4 20.5 22.5 21 25.2
• comScore, January 2011
• Note: online data is provided beginning with 12 years old (mobile begins at A13)

13. Audience power on mobile
6+ million registered mobile uniques (4M monthly)
U.S.A
Category % Composition
13-17 yrs old Young Explorers 7.7 17.4 7.8 10.9 10.6 8.6
18-34 yrs old Tech Leaders 31.4 67.3 54.5 50.4 48.9 52.7
18-44 yrs old Young Families 48.9 76.1 73.6 70.9 69.8 67.6
$100,000+ HHI 26.8 33.3 30.5 34.5 31.1 32.8
• comScore MobiLens, 2010
• Mobile brand all access methods(SMS messaging, mobile web)

14. Tech Leaders
A18-34 and multi-platform

15. Young Explorers
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60% female with 74% A13-24
© 2006 Nokia
BrandCommVI.ppt / YYYY-MM-
DD / Initials Source: Standard Transaction SMS Profile, 2010

16. Info Seekers
Upscale, educated, informed

17. Young Families
Exploring & sharing information

18. Audience profile
High Involvement
“TECH LEADERS”
Technically advanced & use Internet, mobile &
mobile ready iPad to access information
“YOUNG EXPLORERS”
use feature phones &
On demand “INFO SEEKERS” are heavy texters
use smart phones as part
of their daily routine
“YOUNG FAMILIES” use
Internet for info & mobile
is increasingly important.
Practical Inspirational
Use traditional Tend to
media follow trends
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Low Involvement Sources: Comscore 2010 & Nielsen 2010

19. Our users ask millions of questions a day
• Who won the Steelers Jets game yesterday?
• What’s the best new game out for the Wii?
• What gas mileage does a 2011 Toyota Prius get?
• When does the movie TRON come to theaters?
• What’s the average age girls start their period?
• Is there a cost to switch from AT&T to Verizon?
• Where’s should I go to get an iPad for the best price?
• What day and time is Glee on in NY?
• What’s the best acne medicine?
• What year did Michael Jackson start singing?
• Is there a Canyon Ranch Spa in Las Vegas?

20. How can you use
to engage with
our audience?

21. Online engagement at a Top 100 site
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22. ChaCha.com homepage takeovers
Your brand can own:
• Featured Topics
• Custom Skins
• Trending Hot Topics
• Video Interstitial Ads
• Ad Units
CPG Example (Coke Zero)
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23. Entire category takeovers
• Custom skins & ads
• Tie to mobile for
brand updates &
coupons
• FB/Twitter share
• Fans can directly
engage with your
brand
Sci-tech Example (Best Buy)
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24. Specials
Sponsorship Opportunities:
• Custom skin takeovers
• Embeddable module sponsorship
• Video and still ads (interstitials)
• Banners
• Conversation sponsorships
• Last minute gift idea sponsorships
• Daily deals / coupons
• And more
Valentine’s Day Example shown
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25. High impact editorial placement
• Link to topic page or your own hub
• Link to video content page
25 Beauty / Health Example (Clean & Clear)

26. Exclusive and customized topics page
• Games
• Quizzes
• Polls that engage
(i.e., Quick Questions)
• Reader Tips & Tools

27. Make your brand viral
•• Users take out about
find the their
share to quiz,
Custom quizzes
the quiz for prizes
shooting and prizes
across platforms
social networks,
online viral spread
and leaderboard
creating
• Mobile sends users
to web to find out
about the quiz! How old is Miley Cyrus?
Your Q is music to our ears! *Want
2 find out if UR one of the top Bieber
fans? Rply BIEBERQ 4 quiz and win
a prize pak! Or go online to
www.chacha.com/BieberQuiz now!
BIEBERQ
Q: In what city will the Justin
Bieber movie ‘Never Say Never’
premiere take place? Text back
A: NY, LA, Miami
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28. High impact video
Interstitial videos inserted between question and answer
ensures user viewing at the peak moment of engagement.

29. Engage them with mobile video messaging
• Leverage your existing video, logos and
coupon content
• Send them to millions of ChaCha users
• Reach 90+% of the market – smart
phones AND feature phones!
Sports Example (Reebok)
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30. Mobile apps and text messaging
• Put your messaging in
front of millions
• Provide your alerts, How much is the average SUV
from Chevy?
coupons and news
Great Q, we’re on it! *Ford
has a surprise 4 you! Be
among the first to find out
• Grab users attention – about the 2012 Ford Focus
no competition and enter to win one!
Txt FORD!
• Smartphones allow for FORD
media rich ads as users
await answers
Take a new look at the
2012 Ford Focus!
Auto Examples – Ford
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31. 2011 event calendar
January February March April May June
• Diet/Exercise • Super Bowl 45 • NCAA • Dating / • Mother’s Day • Father’s Day
• Valentine’s Day • Oscar’s Relationship • Memorial Personal Finance
Weekend
July August September October November December
• Back to School & • College • NASCAR Sprint • MLB World • Holiday Gift Holiday
Pets Football Emmy’s Series Giving Entertainment
& Person of Year
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32. Verified audience targeting
• ChaCha online:
• Contextual
• Categories & keywords
• Demographic data
• 1500 datapoints on each user
• Behavioral
• Vertical data sets (movies, age..)
• ChaCha mobile:
• Age
• Gender
• Category/topic
• Keyword/phrase
• Location (zip code or better)
• Time of day / day of week
Available for mobile text & video ads
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33. Some of Our Major Clients
“ChaCha was the perfect partner for our launch.
Viewers want to engage with our content and talent in
unique, new ways. This provided a completely
immersive, cross-platform experience.”
Cameron Death, Sr. VP & GM
NBC Universal Digital Studios
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34. Powered by people, for powerful engagement.
THANK YOU!
Insert Client Logo Here
Joe/Jane Salesperson, Title
February XX, 2011

35. Appendix

36. Unique & Unduplicated Audience
Tech Leaders
Where Tech Leaders Live % Unduplicated Unduplicated Audience **
69% 14 Million
77% 18 Million
80% 19 Million
86% 20 Million
• comScore, 2010
• Note: online data is provided beginning with 12 years old (mobile begins at A13)
** Audience measurement from comScore, Google Analytics and internal measurement

37. Unique & Unduplicated Audience
Young Explorers
Where Young Explorers Live % Unduplicated Unduplicated Audience**
56% 13 Million
66% 16 Million
90% 21 Million
97% 23 Million
• comScore, 2010
• Note: online data is provided beginning with 12 years old (mobile begins at A13)
** Audience measurement from comScore, Google Analytics and internal measurement

38. Unique & Unduplicated Audience
Info Seekers
Where Info Seekers Live % Unduplicated Unduplicated Audience**
63% 15 Million
85% 20 Million
88% 21 Million
70% 16 Million
• comScore, 2010
• Note: online data is provided beginning with 12 years old (mobile begins at A13)
** Audience measurement from comScore, Google Analytics and internal measurement

39. Unique & Unduplicated Audience
Young Families
Where Young Families Live % Unduplicated Unduplicated Audience**
78% 18 Million
83% 19 Million
94% 22 Million
94% 22 Million
• comScore, 2010
• Note: online data is provided beginning with 12 years old (mobile begins at A13)
** Audience measurement from comScore, Google Analytics and internal measurement

40. Offerings and custom campaigns
Web: Mobile: Social:
• High Impact Visuals • Media Rich Ads • Facebook and Twitter
• Contextual Ads • Mobile Apps - Tune-in
• Takeovers & Skins • Opt-in Lists - Editorial
• Channel Ownership - VIP/Loyalty Lists - Links to Videos
• Custom Channels - Tune-in Reminders - Engaging Quizes
• Banner Ads - Coupons
• Editorial Content • Text & Mobile Video Campaigns
- Reviews & News

41. ChaCha is the recognized leader in mobile
#1 in real-time mobile answers
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42. We drive engagement and results
Clean & Clear
11.7% overall response rate
4.6% email coupon opt-in rate
Coca-Cola
5.2% overall response rate
Twilight Eclipse
26% increase in ticket sales
NBC Universal Digital
5.53% CTR for opt-in mobile show alerts

43. 2011 Honors and Awards
WINNER: Best Direct Response WINNER Industry Star Award
WINNER: Best Location Based FINALIST Best Fan Content
FINALIST Best Innovation #1 in Text Search
“ChaCha.com web traffic jumped
116% in 2010.”
Vivien Wang, comScore, Inc.
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