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tive M edia
     Al t erna
           P rodu ction
                      Discourses, Conv
                                      entions &
                             Authorites




@jennifermjones                 Week 3: MED5008
What is ‘alternative’ to
 Alternative Media?
formation
       to in
access




                                          arra tives
                            omin a nt n
                        d
(Jenkins, 2006)




multi-platform ex
                  p eriences

 user generated c
                   ontent

   mobile technolog
                   ies
Recognising Alternative
       Media?
i strib ution
                  duct ion/d
     de o f pro
mo                                      tent
                             ms o f con
                         for




           uality
 esthetic q
a




                                                                  a udi ences
                                                  t i on wi t h
                                       in terac
(Atton, 2002)
Build networks b
                                  etween groups

                   Voice to margina
                                   l communities

                   Challenge domin
                                     ant narratives
(Downing, 2001)
User Generated
   Content
Discourses of the
   Alternative
f add ress
                 o des o                              tives
     if ferent m                           t pe rspec
   d
                                 dif feren




                                                         selec t i on
                                               st or y



(Goode, 2009: 1070)
Case Study: Education
         (1)
Case Study: Education
         (2)
Finding Citizen Media
Can’t just Google it
Influence: So why
    bother?
The Demotic Turn
Week 3: Alternative Media- Discourses, Conventions and Authorities
Week 3: Alternative Media- Discourses, Conventions and Authorities
Week 3: Alternative Media- Discourses, Conventions and Authorities
Week 3: Alternative Media- Discourses, Conventions and Authorities
Week 3: Alternative Media- Discourses, Conventions and Authorities

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Week 3: Alternative Media- Discourses, Conventions and Authorities