John Girard's presentation "Social Knowledge: Are we ready for the future?" as presented to the Semester at Sea Alumni Voyage, 16 January 2012

1. Social
Knowledge:
Are
we
ready
for
the
Future?
1
John
P.
Girard,
Ph.D.
john.girard@minotstateu.edu
Slides
available
at:
www.johngirard.net/529
The
Knowledge
Edge
–
The
UlHmate
Goal
2
Knowledge: 14 November 2004
Concepts, experience, and Wisdom
“With 3,600 stores inthat provideStates and
insight the United a framework
roughly 100 million customers walking
for creating, evaluating Understanding
and
n
throughKnowledge each week,(p. 373). has
the doors information Wal-Mart
using
tio
ea
Knowledge
access to information about a broad slice of
Cr
Wisdom:
ge
America . . . The data are gathered item by
led
ow
Information collective and individual
item at the checkout aisle, then recorded,
The
Kn
mapped and updated by store, by state, by
experiences of applying
region . . . By its own account Wal-Mart has
knowledge to the solution of
Data
460 terabytesproblems (p. 373). 1 terabyte ~ 1,000,000 MB)
of data.” ( 750,000 CDs
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
1
info@sagology.com

2. The
difference
.
.
.
Data
to
Knowledge
3
October 27, 1917
Q1 - What time is it?
Q2 – Where are these people?
Q3 – Why is the boy smiling?
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
Exchange
and
Transfer
of
Knowledge
4
TACIT
n Ext
tio ern
za a
i
ial
liz
Soc
ati
on
EXPLICIT
TACIT
on
Measurement
Co
ati
Leadership
mb
liz
in
na a ti
Technology
Process r on
Inte
Culture
EXPLICIT
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
2
info@sagology.com

3. The
impact
of
not
.
.
.
sharing
5
According to Computer Associates . . .
http://www.youtube.com/watch?v=lH39xjXaLW8
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
A
liPle
TLC
goes
a
long
way!
6
Leadership
Measurement
• Transparency
Leadership
• Vision and example
Technology
• Resources (including time) Process
Culture
Technology Culture
• Help or hinder • Need to Share vs
Need to Know
• Ease of access
• Privacy
• Tending toward
free • Content Creators
and Joiners
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
3
info@sagology.com

4. TLC:
Technology
7
“A
social
trend
in
which
people
use
technologies
to
get
the
things
they
need
from
each
other,
rather
than
from
tradiHonal
insHtuHons
like
corporaHons.”
groundswell.forrester.com
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
The
Social
Technographics™
Ladder
8
Creators
Creators
make
social
content
go.
They
write
blogs
or
upload
Cri%cs
respond
to
content
from
video,
music,
or
text.
others.
They
post
reviews,
Cri%cs
comment
on
blogs,
parHcipate
in
forums,
and
edit
wiki
arHcles.
Collectors
organize
content
for
Collectors
themselves
or
others
using
RSS
feeds,
tags,
and
voHng
sites
like
Digg.com
Joiners
connect
in
social
Joiners
networks
like
MySpace
and
Facebook
Spectators
consume
social
Spectators
content
including
blogs,
user-­‐
generated
video,
podcasts,
Inac%ves
neither
create
nor
forums,
or
reviews
consume
social
content
of
any
Inac%ves
kind
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
4
info@sagology.com

5. The
Social
Technographics™
Ladder
US
Adults
9
2007
2010
Creators
US
18-­‐24
US
35-­‐44
US
55+
18%
24%
46%
23%
12%
Cri%cs
25%
37%
50%
34%
28%
Collectors
12%
21%
38%
20%
12%
Joiners
25%
51%
85%
54%
26%
Spectators
48%
73%
89%
73%
64%
Inac%ves
44%
18%
3%
17%
30%
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
Global
Top
Internet
Sites
(Reach)
hPp://www.alexa.com/topsites/
10
1. Google
50%
1. Google
2. Facebook
43%
2. Facebook
3. YouTube
32%
3. YouTube
4. Yahoo!
24%
4. Yahoo!
5. Wikipedia
15%
5. Amazon
6. Blogger
13%
6. Wikipedia
7. Baidu
11%
7. TwiPer
8. MSN
11%
8. eBay
9. TwiPer
11%
9. Blogger
10. QQ
7%
10. Craigslist
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
5
info@sagology.com

6. The
Power
of
YouTube
11
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
Why
MaPers
12
>350
million
>
800
million
>
400
million
acHve
mobile
acHve
users
login
daily
users
250
million
Average
user
130
friends
is
photos
up
per
connected
to
average
day
80
pages
75%
of
users
70
languages
outside
USA
available
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
6
info@sagology.com

7. According
to
Facebook
13
— 329,240
Facebook
users
live
in
North
Dakota(age
18
or
older)
— 35,120
Facebook
users
live
in
Minot
(18+)
— 1,740
Minot
Facebook
users
Personal
or
are
newlyweds
OrganizaHonal
— 17,620
Minot
Facebook
users
are
21
-­‐
40
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
New
Technology
14
The Newest always is Best …
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
7
info@sagology.com

8. The
Right
Technology
15
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
TLC:
Leadership
16
Including Ray Downey, Special Operations Command lost 95 men that day –
totaling 1,600 years of experience. (emphasis added)
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
8
info@sagology.com

9. Something
to
consider
.
.
.
17
“. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there
are also unknown unknowns — there are things that we do not know we don't know.”
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
Runner
Up
18
"I
think
that
gay
marriage
is
something
that
should
be
between
a
man
and
a
woman."
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
9
info@sagology.com

10. Knowns
and
Unknowns
19
Unknown Unknown
Knowns Unknowns
HP
Known Known
Knowns Unknowns
Comp
Intell
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
Unknown
unknowns
20
Somewhere on the West Coast
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
10
info@sagology.com

11. Open
Leadership
21
Share
constantly
Respect
that
your
to
build
trust.
customers
and
Nurture
curiosity
employees
have
and
humility.
power.
Hold
openness
Forgive
failure.
accountable.
http://www.charleneli.com/resources/new-­‐rules/
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
Openness
Audit
22
http://www.slideshare.net/charleneli/openness-­‐audit
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
11
info@sagology.com

12. TLC:
Culture
23
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
Tribal
Leadership
24
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
12
info@sagology.com

13. TwiPer
RevoluHon
25
See
Sonia
Ben
Jaafer:
www.slideshare.net/KMMiddleEast
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
The
GeneraHon
Game
26
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
13
info@sagology.com

14. GeneraHon
Z
27
Are
we
ready
for
them?
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
Are
You
Ready?
28
hPp://socialnomics.net/
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
www.sagology.com
14
info@sagology.com

15. Recent
ArHcle
29
hPp://incpas.org/Member/Resources/CPAINPerspecHve.aspx
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2012,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
30
John
P.
Girard,
Ph.D.
john.girard@minotstateu.edu
www.sagology.com
15
info@sagology.com