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Week
2


Communica1on
Technology
Development



Groundswell




                                  Joanne
Tjahyana,
S.Kom,
...

Groundswell
(defini1ons)



  
   A
social
trend
in
which
people
use
technologies
to
get
the

      things
they
need
from
...

Groundswell
(examples)



Groundswell
3
Forces


                People




  Technology
             Economics


People

  •  Always
depended
on
each
other

  •  Drawn
strength
from
each
other

  •  People’s
desire
to
connect

  •  Co...

Technology

 •  New
Media

 •  Interac1ve
technology

 •  Web
2.0


Technologies
of
the
Groundswell

 •  People
crea1ng

 •  People
connec1ng

 •  People
collabora1ng

 •  People
reac1ng
to...
People
Crea1ng


(User
generated
content,
blog,
microblog,
podcast)

People
Connec1ng


(Social
Networks
and
Virtual
Networks)

People
Collabora1ng


(Wikis
and
Open
Sources)

People
reac1ng
to
each
other


(Forums,
Ra1ngs,
Reviews)

People
organizing
content

(Tags)

Accelera1ng
Consump1on

(RSS,
Widgets)

Economics

 •  Online
economics

 •  Traffic
equals
money

 •  Google
AdSense

 •  Facebook
Ad

References

 •  Li,
C.
and
Bernoff,
J.
(2008).
Groundswell:

    Winning
in
a
world
transformed
by
social

    technologies...
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Week 2 - ground swell

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Week 2 - ground swell

  1. 1. Week
2
 
Communica1on
Technology
Development
 Groundswell
 Joanne
Tjahyana,
S.Kom,
M.Mm

  2. 2. 
Groundswell
(defini1ons)

 
 A
social
trend
in
which
people
use
technologies
to
get
the
 things
they
need
from
each
other,
rather
than
from
tradi1onal
 ins1tu1on
like
corpora1ons
 
 (
Bernoff
and
Li,
2008
)

  3. 3. 
Groundswell
(examples)


  4. 4. 
Groundswell
3
Forces
 People
 Technology
 Economics

  5. 5. 
People
 •  Always
depended
on
each
other
 •  Drawn
strength
from
each
other
 •  People’s
desire
to
connect
 •  Computer
Mediated
Communica1on

  6. 6. 
Technology
 •  New
Media
 •  Interac1ve
technology
 •  Web
2.0

  7. 7. 
Technologies
of
the
Groundswell
 •  People
crea1ng
 •  People
connec1ng
 •  People
collabora1ng
 •  People
reac1ng
to
each
other
 •  People
organizing
content
 •  Accelera1ng
consump1on


  8. 8. People
Crea1ng

 (User
generated
content,
blog,
microblog,
podcast)

  9. 9. People
Connec1ng

 (Social
Networks
and
Virtual
Networks)

  10. 10. People
Collabora1ng

 (Wikis
and
Open
Sources)

  11. 11. People
reac1ng
to
each
other

 (Forums,
Ra1ngs,
Reviews)

  12. 12. People
organizing
content
 (Tags)

  13. 13. Accelera1ng
Consump1on
 (RSS,
Widgets)

  14. 14. Economics
 •  Online
economics
 •  Traffic
equals
money
 •  Google
AdSense
 •  Facebook
Ad

  15. 15. References
 •  Li,
C.
and
Bernoff,
J.
(2008).
Groundswell:
 Winning
in
a
world
transformed
by
social
 technologies.
USA:
Harvard
Business.


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