7. Condiciones previas
1. Prácticas previas
2. Problemas o necesidades percibidas
3. Innovativeness
4. Normas del sistema social
Canales de Comunicación
IV.
I. Conocimiento II. Persuasión III. Decisión Implementació V. Confirmación
n
1. Adopción Continuar adopción
Características de la Características Perceptibles
unidad de decisión de la Innovación
Postergar adopción
1. Características 1. Ventaja Relativa
socioecnómicas 2. Compatibilidad
2. Variables de 3. Complejidad
Descontinuar uso
personalidad 4. Experimentabilidad
3. Comportamiento 5. Observabilidad
2. Rechazo Continuar rechazo
de comunicación
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