Week3: Meet the "client" #mc539

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Slides from part 1 of MC539 Alternative Media and Web Production module.

More details here: http://mc539.posterous.com

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Week3: Meet the "client" #mc539

  1. 1. Meet the “client”
  2. 2. Learning Objectives <ul><li>Understand the structure of ass’t 1 </li></ul><ul><li>Be able to contextualise alternative and community media projects in terms of needs & opportunities </li></ul><ul><li>Produce desk and field research that will inform your project </li></ul>
  3. 3. Next week <ul><li>Who are the alternative media workers? </li></ul><ul><li>Where does your project fit? </li></ul><ul><li>Begin to form a manifesto </li></ul><ul><li>WM #media2012 goals & governance </li></ul>
  4. 4. In two weeks time... (end of week 4) <ul><li>Researched a need / located a “problem”: </li></ul><ul><ul><li>need </li></ul></ul><ul><ul><li>opportunity </li></ul></ul><ul><ul><li>funding </li></ul></ul><ul><ul><li>outcomes </li></ul></ul><ul><li>Draft manifesto </li></ul>
  5. 5. Coming up... <ul><li>By week 6: </li></ul><ul><ul><li>be ready to begin “production” </li></ul></ul><ul><li>By week 9: </li></ul><ul><ul><li>present your work to class </li></ul></ul><ul><li>By week 11: </li></ul><ul><ul><li>be ready to write up your work </li></ul></ul>
  6. 6. That means... <ul><li>Start collating and organising work now </li></ul><ul><ul><li>assignment 1 portfolio - continue this into assignment 2 </li></ul></ul><ul><ul><li>consider recording interviews </li></ul></ul><ul><ul><li>ask for permission / explain context </li></ul></ul><ul><li>Think about follow up primary research </li></ul>
  7. 7. How does this fit into your degree?
  8. 8. Subject <ul><li>Transferrable skills: </li></ul><ul><ul><li>web as platform </li></ul></ul><ul><ul><li>true multimedia production </li></ul></ul><ul><li>Compare with: </li></ul><ul><ul><li>online promotion </li></ul></ul><ul><ul><li>music online </li></ul></ul>
  9. 9. The Degree <ul><li>Year 1 - basic skills </li></ul><ul><li>Year 2 - production contexts </li></ul><ul><li>Year 3 - independent practice and development </li></ul><ul><ul><li>independent practice starts today </li></ul></ul><ul><ul><li>critical reflection is important </li></ul></ul>
  10. 10. The “client”
  11. 12. Why #media2012? <ul><li>The Olympics are coming </li></ul><ul><li>Multi-narrative (once in lifetime) </li></ul><ul><li>Alternative to London </li></ul><ul><li>Issues of media representation </li></ul>
  12. 13. A National Network <ul><li>Plugged into a national network </li></ul><ul><li>Endless opportunities and approaches </li></ul><ul><li>Opportunity: </li></ul><ul><ul><li>social cohesion through media </li></ul></ul><ul><ul><li>representation of cultures </li></ul></ul>
  13. 14. Regeneration <ul><li>Infrastructure & buildings </li></ul><ul><li>Social programmes: education </li></ul><ul><li>Opportunity: </li></ul><ul><ul><li>funding - EU, council, charities and trusts </li></ul></ul>
  14. 15. Representation <ul><li>Not just a story of sport & solidarity </li></ul><ul><ul><li>Arts, Culture, Resistance, Legacy </li></ul></ul>
  15. 17. Representation <ul><li>Where are the alternative stories? </li></ul><ul><li>Opportunity: </li></ul><ul><ul><li>Alternative news </li></ul></ul><ul><ul><li>Making new messages </li></ul></ul>
  16. 18. Can you make a difference? How?

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