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#Media 2012: Citizen Media and the Olympic Games

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Staff Seminar for De Montfort University (Media School) 9/2/2011

Published in: Education, Sports, News & Politics
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#Media 2012: Citizen Media and the Olympic Games

  1. 1. #MEDIA2012 Jennifer M Jones - @jennifermjones - University of the West of Scotland Citizen Media and the Olympic Games
  2. 3. Why the Olympics?
  3. 4. It’s all about sport...
  4. 5. The Olympics is not a Sporting Event
  5. 6. The IOC
  6. 7. Olympism as a Philosophical Concept?
  7. 8. Symbolism & Branding
  8. 10. Ritual and Spectacle?
  9. 11. Global Sponsorship
  10. 12. Grand infrastructure?
  11. 13. Cultural Programming CODE Live (Cultural Olympiad, Vancouver 2010)
  12. 14. Media Visibility Main Press Centre, Vancouver 2010
  13. 15. Increased Security? Olympic Park, London (Summer 2010)
  14. 16. Budget Cuts
  15. 18. Local Resistance http://www.flickr.com/photos/blackbird_hollow/4366647425/in/set-72157623337247025 / Photo by The Blackbird (Flickr)
  16. 19. Photo by @kk Olympic Resistance Network
  17. 20. National Resistance
  18. 21. International Resistance
  19. 24. <ul><li>...is a globally recognised media event </li></ul><ul><li>...is locally interpreted on a host city level </li></ul><ul><li>...is a stand-alone, complex (and often conflicting) multi-narrative phenomena. </li></ul>The Olympics...
  20. 25. Media Technology and the Olympic Games
  21. 26. 1896: The 1st Olympic Games
  22. 27. The first Olympic ‘media’ was a ‘citizen journalist.’
  23. 28. The IOC’s Digital Revolution, 2009 http://www.olympic.org/media?articlenewsgroup=-1&articleid=73350
  24. 29. Audience as a ‘co-conspirator’ (Martin Sorrell) (Martin Sorrell)
  25. 30. The Price of Access
  26. 31. Accredited Media
  27. 32. Exclusive to Sport
  28. 34. Non-Accredited Media
  29. 35. Access to People/Media
  30. 37. ‘We are the Media’
  31. 38. Accredited “Bloggers” http://www.olympic.org/Documents/Reports/EN/en_report_1433.pdf
  32. 39. Cheaper, Smaller, Faster, Smarter
  33. 40. Sponsors & Technology Samsung Wireless Olympic Works, 2004
  34. 41. Cease and Desist, Oct 2009 http://richardgiles.com/2009/10/09/the-olympics-and-creative-commons-photographs/
  35. 42. Prohibited
  36. 43. The IOC’s Digital Revolution, 2009 http://www.olympic.org/media?articlenewsgroup=-1&articleid=73350
  37. 46. But what about everyone else?
  38. 47. Amplifying Local Resistance Vancouver’s Opening Ceremony Protests
  39. 48. Visibility of Cultural Olympiad
  40. 49. Self Accreditation
  41. 51. Who are the Media?
  42. 53. TNMH became News
  43. 54. With Glowing Hearts http://vimeo.com/11268572
  44. 57. W2 Culture & Arts House
  45. 58. Re-appropriating Space
  46. 59. Meeting Areas
  47. 60. Press Conference
  48. 61. Conferencing
  49. 62. Media Facilities
  50. 64. <ul><li>TNMH had no physical space, social media only. </li></ul><ul><li>W2 was a community space, transforming when required. </li></ul>
  51. 65. Towards London 2012
  52. 66. London as a “National” Games http://www.london2012.com/map.php
  53. 67. Social Media is part of Games Experience
  54. 68. Local Resistance
  55. 69. ADD PIC National Unease
  56. 75. www.media2012.org.uk #media2012 @media_2012 @media_2012 @media_2012

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