Ingenex is a digital marketing agency that serves clients across North America. It focuses on producing results for companies through a full range of digital marketing services including search engine optimization, pay-per-click advertising, social media, and mobile strategies. The document provides Ingenex's challenges in needing to select effective keywords and compete against other agencies. It then outlines digital strategies focused on social media, online marketing, and mobile to help Ingenex connect with audiences and drive traffic. Metrics like website analytics, social media followers, and ad metrics will be used to measure the success of these strategies.

1. Ingenex
Digital Strategy
Byoung Joo Lee

2. • A results-driven digital • Leading internet marketing
marketing agency firm and social media agency
serving clients across the
U.S.A. and Canada. • Assists
companies/business(target
• Focuses on producing results audience) looking to grow
with a full range of digital market share, drive traffic,
marketing services: and increase sales through
the use of digital marketing.

3. Challenges & Goals
• Ingenex provides Google AdWords/Analytics services.
 Ingenex does not have specific keywords to be found on Google search.
• Suggested Keywords
 Including the company’s name and digital marketing agency, have the
services that Ingenex provides as keywords.
• Be able to survive among all other competitiors
 Make the target audience interested. For instance, be able to demonstrate
your agency’s success with the use of social media such as YouTube.
SHOW THEM WHAT YOU CAN DO !!!

4. Digital Strategies
•Allows Ingenex to be able to connect and communicate informally with the target audience
•Be sure to attract the target audience by popularizing social media and network
Social
•Facebook, Twitter, YouTube, Blog, LinkedIn, Google+
Media
•Search Engine Optimization through…
•Google, Bing, Yahoo, etc.
Online
•Choose keywords wisely in order for your business to stand out among other relevant search results.
Marketing
• Many of business persons are always moving and smartphones or smart devices are always on.
• Ads on mobile media application such as Pandora Radio and other search engines or portal sites will be
Mobile strategy beneficial.

5. Social Media
• Keep social media always updated
• Sending news letters and posting up the latest relevant
information/news are good but…
• Please be sure to provide and receive feedback to the target
audience
• One good example of social media strategy can be YouTube.
if you are an expert at digital marketing, try to achieve one of the most
views on YouTube. It will get you attention!

6. Search Engine Optimization
• Suggested Keywords

7. Timeline
Jan Feb Mar April May June
Focus on SEO, PPC(Google SEO, PPC & YouTube channel
Adwords Campaign) & development and social
YouTube >1,000,000 view media strategy
project begins
July Aug Sep Oct Nov Dec
Newsletters regarding the
NMDL – it will promote Mobile ads, Facebook ads
Ingenex as education is
provided.

8. Budget
 Total:$12,700(1yr)
• SEO / PPC(Google • Mobile : $3,000
AdWords, Facebook
Ads) : $5,000
• Social Media : $3,500
• Newsletter(email) :
$1,200

9. New Media Driver’s License
- Brilliant way to promote
• Knowledge is a power.
• Many organizations
today have come to
realize the importance
of online marketing.
• If this program
becomes more
phenomenon and
spotted by major
media, Ingenex will be
known as #1 in digital
marketing as Derek
becomes a master
figure in this field.

10.  Measuring Success
• Google Analytics
 Analyze information and data such as search queries or time spent
on page
• Facebook Ads
 Track pay-per-clicks and collect the basic data of the target
audience
• Social Media
 Track the Number of followers on Twitter and Likes on Facebook.