Honeywell aims to increase brand awareness and social media engagement through a digital marketing strategy focused on product content. The strategy includes launching a new website dedicated to product information, driving traffic there through social media promotion and search engine optimization. If successful, it would boost online sales by 20%, search traffic by 20%, and social interactions on social media by 25%.

1. Mya Hall
Digital Marketing Strategy

2. Background
• Honeywell invents and manufactures technologies to address
some of the world’s toughest challenges.
• Home solutions
Honeywell uses social media as a place to discuss its
products, services, events, news and initiatives.

3. • Consumer Engagement
• Search Engine Optimization
• Product Content
• Website functionality (mobile friendly)
What needs fixing?

4. • Increase Brand Awareness
• Create more conversation
• Increase visitors/likes on social media

5. Target Audience
Honeywell’s target audiences are home and business owners.

6. Strategy
Communicate benefits to get consumers
talking and more interested in what
Honeywell has to offer through a website
dedicated to product content.

7. MESSAGE!!

8. Being Connected Starts At Home!
o Website dedicated to product content
o Drive traffic to site through social
media
o Search Engine Optimization

9. Budget: 6 months ($6,240 per month)…
Website start-up $9,450
SEO/PPC
Email
Content
$580
$480
$ 1,440
$380
$1,680 each
Social Media
Mobile

10. How are we doing?
Increase online sales by 20%
Increase natural search traffic by 20%
Increase consumer engagement on social media by 25%