The slides from my WordCamp Ottawa 2013 talk "Enhanced Social Media Marketing with WordPress." Thank you for all of the fantastic feedback on my session. I sincerely appreciate it.

1. Enhanced Social Media
Marketing with WordPress
purposive.com (Blog)
uniseo.com (SEO & Internet Marketing)
redstonex.com (Web Design)
Brian Rotsztein
WordCamp Ottawa 2013
rotsztein.com
@brianrotsztein
wp@rotsztein.com

2. What is the “Social” in
Social Media Marketing?

3. Me
(Sort of)

4. What’s The
Problem?

6. Step 1 Step 2 Step 3
Idea
? Profit

7. Develop a
Strategy

8. WHY?

9. “People don’t buy what you do,
they buy why you do it.”
- Simon Sinek
(Anthropologist)

12. Cultural Context
Social
Individual
The Social Ecology of Social Media
Politic
Systems
Society
Neighbourhoods
Economic
System
Laws
Mass
Media
Extended
Family
Parents
Friends
Siblings
School
Work
Larger Society
Industry
The Internet

13. IS
a social media platform!

14. High Social Networking
Social-Content Dichotomy
Low Social Networking
Low Content High Content

15. Adding
Value

16. Word of Mouth

17. “Shareworthiness”
Industry
Specific
Catchy
Titles
Topic
Powerful
Images
Novelty &
Originality
EducationalEffective
Videos
Trending
News
Stories
Entertaining
Time
Sensitivity
Audience
Relevance Message
Clarity
Blog Posts & Status Updates

18. Social Sharing
Plugins to Consider
Trackable Social Share Icons
Word Count & Social Shares

19. Adapt
& Customize

20. Kogi Korean BBQ

21. WordPress
Website
+
Twitter…
Use a plugin!

22. Plugins to Consider
Tweet2Download
Easy Twitter Button
Tweet Blender
Twitter Tools

23. Social Media Collaboration:
An Unwritten Partnership

25. Make Commenting
Plugins to Consider
CommentLuv
SEO Facebook Comments
Disqus
IntenseDebate (Automattic)

26. Commenting Tips
(Blogger Perspective)
Only require “Name” & “Email”
Be social & continue the conversation: Respond to each comment
Be respectful (There is a person on the other end)
Good community etiquette: Acknowledge a different POV
Be pleasant in your replies
Directly ask for comments
Make your commenting policy clear (e.g., “content is your own”)

27. Community

28. Plugins to Consider
“The Facebook Plugin”
The World’s Largest Online Community:

29. A Growing Community:
Plugins to Consider
Plus One
GoogleCards
The Google+ Plugin

30. Content
is
King

31. What To Talk About
General news items
Company/brand news
Quizzes & polls
2 Photos side by side: Ask which is better
Run a “Q & A” series about products
Digital scavenger hunt (Ask fans to look for something on your site)
Re-purpose
Ask for feedback
Run a survey and discuss the results
Pop media references
Hot videos
Funny photos
Deals, discounts, and coupons
Contests
Promotions

32. Have a personality!
(e.g., serious, funny, “interesting,”…)
Limit your “corporate speak”
Be ready to interact in a conversation
Handle customer service
Practice active listening over talking
(i.e., listen to the consumer’s message)
Talking Best Practices

33. The Social Secret Behind…

34. Crowdsourcing
Get ideas, content, or funding by asking
your target audience online, rather than
from traditional sources.
This is your target audience.
Ask them what they want!

35. Crowdsource Your Content!
Plugins to Consider
Poll Daddy
Guest Posts
Crowdfunding by AppThemer
Why Crowdsource?
Target audience becomes invested so they try
harder for a successful outcome
Get novel ideas
Get diverse ideas
Get people excited for the outcome
Get customers, prospects, followers involved

36. Transparency
Plugins to Consider
Custom About Author
Edit Author Slug (SEO)
Author Sure (SEO)

37. Want To Be Trusted?
Show Who You Are!
Real Profile Photo
(Not a stock photo!)
Build CredibilityReal Name
Persuasion
Call to Action
Contact Info
Social Media Profiles

38. Stay on Top of
Trouble

39. Reputation Management
Plugins to Consider
ViperRep (Reputation Management for WP)

40. Tracking
Plugins to Consider
Crazy Egg Heatmap Tracking
Site-Sonar
Woopra Analytics
Google Analytics for WordPress
Google Analytics Dashboard
WP Google Alerts

43. Countries
by Colour
“Cheaper
”
Breaking Bad
Drinking
Game
Search
Box
Banner
Labels

44. Gamification
of Social Media
Hot Term Alert!
The integration of game dynamics
into your website, service, community,
content or campaign to increase
consumer participation.

45. Loyalty
Plugins to Consider
Achievements for WordPress
PunchTab
CubePoints
Sharingforce
Simple Badges
Incrwd

46. Achievements for WordPress
(Plugin)

49. We’ve evolved to the point
where we’re mobile again

50. SoLoMo
Social
Location
Mobile
Hot Term Alert!

51. Mobile
Websites
Desktop
Version
Mobile
Version
Plugins to Consider
WPTouch (& WPTouch Pro)
WordPress Mobile Pack
WP Mobile Detector

52. Plugins to Consider
Foursquare Venue
Foursquare Map
Foursquare Recent Checkins
15% Discount
at shop.nhl.com
Maps, Reviews & Loyalty

53. Scan Me
I’m Hot
Mobile Tagging:
Quick Response (QR) Codes
Plugins to Consider
QR Code Generator (Various)

54. Augmented
Reality

55. Augment
Your Maps!
Plugins to Consider
Leaflet Maps Marker
Feedgeorge WordPress Plugin
Twitchers
Great place
to chill.

58. “Strategy without tactics
is the slowest route to
victory. Tactics without
strategy is the noise
before defeat.
- Sun Tzu
(Chinese Military General)

59. Workshops & Seminars
Visit: uniseo.com/training
• WordPress
• Social Media for Business
• SEO
• … and 20 More Exciting Topics!

60. Enhanced Social Media
Marketing with WordPress
purposive.com (Blog)
uniseo.com (SEO & Internet Marketing)
redstonex.com (Web Design)
Brian Rotsztein
WordCamp Ottawa 2013
rotsztein.com
@brianrotsztein
wp@rotsztein.com