0
Enterprise 2.0 -  More than Enterprise Wikis and Corporate Blogging Björn Negelmann
Definition of Enterprise 2.0 <ul><li>Term for bringing the Web 2.0 ideas  into the enterprise </li></ul><ul><li>Web 2.0 id...
Foundation of  IT Enabled Enterprise Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer   ...
Foundation of  IT Enabled Enterprise <ul><li>Enterprise defines the rules of business </li></ul><ul><li>Defined business r...
Foundation of  IT Enabled Enterprise Backend Information Management Process Management Integration Infrastructure Frontend...
Characteristics of  IT Enabled Enterprise <ul><li>Best-Practice </li></ul><ul><li>Streamlined for given business rules </l...
Foundation of  IT Enabled Enterprise 2.0 Web 2.0 & Social Software as informational and processual enhancement Market Link...
Foundation of  IT Enabled Enterprise 2.0 More intelligence  and more flexibility by human participation and service orient...
Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Mike Wagner Source: http://photos-b.ak.face...
Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Dion Hinchcliffe Source: http://hinchcliffe...
Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Mike Wagner Source: http://photos-d.ak.facebook.com/ph...
Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://photos-a.ak.facebook.c...
Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://www.slideshare.net/Web...
First Conclusion <ul><li>Enterprise 2.0 is … more than using Web 2.0 principles for online marketing and more than just En...
Enterprise 2.0 is more … on ECM <ul><li>Enterprise Content Management 2.0: </li></ul><ul><ul><li>ECM 1.0: Top-Down Organiz...
SLATES: Search, Links, Authorship, Tags, Extensions, Signals <ul><li>SLATES describes the combined use of effective enterp...
Enterprise 2.0 is more … on BI <ul><li>Business Intelligence 2.0 </li></ul><ul><ul><li>BI 1.0: Top-Down Organized Structur...
Enterprise 2.0 is more … on BI Appealing User Frontend for  Business Intelligence Applications http://wefeelfine.org Busin...
Enterprise 2.0 is more … on CRM <ul><li>Customer Relationship Management 2.0 </li></ul><ul><ul><li>CRM 1.0: Top-Down Organ...
Enterprise 2.0 is more … on CRM CRM 1.0 CRM 2.0 Author: Felipo Selvas Source: http://selvascano.spaces.live.com/blog/cns!D...
Enterprise 2.0 is more … on CRM GetSatisfaction.com:  „People-Powered Customer Service“
Enterprise 2.0 is more … on BPM <ul><li>Business Process Management 2.0 </li></ul><ul><ul><li>BPM 1.0: Top-Down Organized ...
Enterprise 2.0 is more … on Portal <ul><li>Enterprise Workspace Portal 2.0 </li></ul><ul><ul><li>EI/WP 1.0: To a Number of...
Enterprise 2.0 is more … on Portal Enterprise Web OS: eXo Platform
Enterprise 2.0 is more … on ERP <ul><li>Enterprise Ressource Planning 2.0 </li></ul><ul><ul><li>ERP 1.0: Top-Down Organize...
Second Conclusion <ul><li>Enterprise 2.0 is an Enhancement for Enterprise Business Applications </li></ul>
Foundation of  IT Enabled Enterprise 2.0 SLATES SOA Lightweight & Interoperable Adaptive User Experience Web OS Backend In...
Second Conclusion <ul><li>Enterprise 2.0 is an Enhancement for Enterprise Business Applications </li></ul><ul><li>But as I...
Enterprise 2.0 is more … Culture <ul><li>Enterprise Management 2.0 </li></ul><ul><ul><li>Enterprise Management 1.0:  </li>...
Looking for … <ul><li>Feedback! </li></ul><ul><li>Best-Practices! </li></ul><ul><li>Interested People for Enterprise 2.0 R...
Upcoming SlideShare
Loading in...5
×

Enterprise 2.0 - is more than Blogs and Wikis

10,914

Published on

Ideas about the notion and scope of Enterprise 2.0

Published in: Business, Technology
0 Comments
58 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
10,914
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
236
Comments
0
Likes
58
Embeds 0
No embeds

No notes for slide

Transcript of "Enterprise 2.0 - is more than Blogs and Wikis"

  1. 1. Enterprise 2.0 - More than Enterprise Wikis and Corporate Blogging Björn Negelmann
  2. 2. Definition of Enterprise 2.0 <ul><li>Term for bringing the Web 2.0 ideas into the enterprise </li></ul><ul><li>Web 2.0 idea </li></ul><ul><ul><li>User Feedback & Architecture of Participation </li></ul></ul><ul><ul><li>Harnessing Collective Intelligence </li></ul></ul><ul><ul><li>Flexibility to Change </li></ul></ul>
  3. 3. Foundation of IT Enabled Enterprise Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
  4. 4. Foundation of IT Enabled Enterprise <ul><li>Enterprise defines the rules of business </li></ul><ul><li>Defined business rules define foundation for IT enablement </li></ul>
  5. 5. Foundation of IT Enabled Enterprise Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003
  6. 6. Characteristics of IT Enabled Enterprise <ul><li>Best-Practice </li></ul><ul><li>Streamlined for given business rules </li></ul><ul><ul><li>But Competitive Environment is not constant </li></ul></ul><ul><li>Efficient in information and process management for defined objects </li></ul><ul><ul><li>There are more than defined objects </li></ul></ul><ul><li>Productive for skilled co-workers </li></ul><ul><ul><li>There are more than skilled people </li></ul></ul>
  7. 7. Foundation of IT Enabled Enterprise 2.0 Web 2.0 & Social Software as informational and processual enhancement Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
  8. 8. Foundation of IT Enabled Enterprise 2.0 More intelligence and more flexibility by human participation and service orientation Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
  9. 9. Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Mike Wagner Source: http://photos-b.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112693_822.jpg
  10. 10. Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Dion Hinchcliffe Source: http://hinchcliffe.org/img/web2participation.jpg
  11. 11. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Mike Wagner Source: http://photos-d.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112899_228.jpg
  12. 12. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://photos-a.ak.facebook.com/photos-ak-sf2p/v65/19/107/500351595/n500351595_19484_7349.jpg
  13. 13. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://www.slideshare.net/Web20.it/leveraging-the-web-20-movement-dion-hinchliffe
  14. 14. First Conclusion <ul><li>Enterprise 2.0 is … more than using Web 2.0 principles for online marketing and more than just Enterprise Wiki and Corporate Blogging </li></ul>
  15. 15. Enterprise 2.0 is more … on ECM <ul><li>Enterprise Content Management 2.0: </li></ul><ul><ul><li>ECM 1.0: Top-Down Organized Unstructured Information </li></ul></ul><ul><ul><ul><li>ECM 1.0 (EIP, DMS, CMS, KMS) </li></ul></ul></ul><ul><ul><li>ECM 2.0: Enhancement With SLATES </li></ul></ul><ul><ul><ul><li>CMS 2.0 (Wiki, Blogs) </li></ul></ul></ul><ul><ul><ul><li>ECM 2.0 (Competence Networks) </li></ul></ul></ul>
  16. 16. SLATES: Search, Links, Authorship, Tags, Extensions, Signals <ul><li>SLATES describes the combined use of effective enterprise search and discovery; </li></ul><ul><li>Using links to connect information together into a meaningful information ecosystem using the model of the Web; </li></ul><ul><li>Providing low-barrier social tools for public authorship of enterprise content; </li></ul><ul><li>Tags to let users create emergent organizational structure; </li></ul><ul><li>Extensions to spontaneously provide intelligent content suggestions similar to Amazon's recommendation system, and; </li></ul><ul><li>Signals to let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes </li></ul><ul><li>Author: Dion Hinchcliffe </li></ul>
  17. 17. Enterprise 2.0 is more … on BI <ul><li>Business Intelligence 2.0 </li></ul><ul><ul><li>BI 1.0: Top-Down Organized Structured Information </li></ul></ul><ul><ul><li>BI 2.0: Enhancements With SLATES </li></ul></ul><ul><ul><ul><li>Mark Madson describes it as </li></ul></ul></ul><ul><ul><ul><li>Good Access </li></ul></ul></ul><ul><ul><ul><li>Good Delivery </li></ul></ul></ul><ul><ul><ul><li>Social Features </li></ul></ul></ul>
  18. 18. Enterprise 2.0 is more … on BI Appealing User Frontend for Business Intelligence Applications http://wefeelfine.org Business Intelligence 2.0
  19. 19. Enterprise 2.0 is more … on CRM <ul><li>Customer Relationship Management 2.0 </li></ul><ul><ul><li>CRM 1.0: Top-Down Organized Structured Information and Processes </li></ul></ul><ul><ul><li>CRM 2.0: </li></ul></ul><ul><ul><ul><li>SLATES Enhancement on Informational Concept </li></ul></ul></ul><ul><ul><ul><li>Convergence of Customer Information & Interaction Management with Customer-2-Customer Network </li></ul></ul></ul>
  20. 20. Enterprise 2.0 is more … on CRM CRM 1.0 CRM 2.0 Author: Felipo Selvas Source: http://selvascano.spaces.live.com/blog/cns!D7439E6DC600CAE9!429.entry
  21. 21. Enterprise 2.0 is more … on CRM GetSatisfaction.com: „People-Powered Customer Service“
  22. 22. Enterprise 2.0 is more … on BPM <ul><li>Business Process Management 2.0 </li></ul><ul><ul><li>BPM 1.0: Top-Down Organized Proces Design, Management & Controlling </li></ul></ul><ul><ul><li>BPM 2.0: </li></ul></ul><ul><ul><ul><li>Integrated methodology towards Objects & Processes (see Object Process Methodoloy) </li></ul></ul></ul><ul><ul><ul><li>Leads towards </li></ul></ul></ul><ul><ul><ul><ul><li>Process tagging/folksonomy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>User-created processes/mashups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Process collaboration </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Rich User Inferfaces </li></ul></ul></ul></ul>
  23. 23. Enterprise 2.0 is more … on Portal <ul><li>Enterprise Workspace Portal 2.0 </li></ul><ul><ul><li>EI/WP 1.0: To a Number of Defined Ressources Limited Web-Workspace </li></ul></ul><ul><ul><li>EI/WP 2.0 = Office 2.0 = Web OS </li></ul></ul><ul><ul><ul><li>Web as Platform </li></ul></ul></ul><ul><ul><ul><li>Applications as Services </li></ul></ul></ul>
  24. 24. Enterprise 2.0 is more … on Portal Enterprise Web OS: eXo Platform
  25. 25. Enterprise 2.0 is more … on ERP <ul><li>Enterprise Ressource Planning 2.0 </li></ul><ul><ul><li>ERP 1.0: Top-Down Organized Processes </li></ul></ul><ul><ul><li>ERP 2.0 – esp. HRM 2.0: </li></ul></ul><ul><ul><ul><li>Competence Networks as Tools for HRM </li></ul></ul></ul>
  26. 26. Second Conclusion <ul><li>Enterprise 2.0 is an Enhancement for Enterprise Business Applications </li></ul>
  27. 27. Foundation of IT Enabled Enterprise 2.0 SLATES SOA Lightweight & Interoperable Adaptive User Experience Web OS Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003
  28. 28. Second Conclusion <ul><li>Enterprise 2.0 is an Enhancement for Enterprise Business Applications </li></ul><ul><li>But as IT is only an Enabler – Enterprise 2.0 needs also a Rethinking </li></ul>
  29. 29. Enterprise 2.0 is more … Culture <ul><li>Enterprise Management 2.0 </li></ul><ul><ul><li>Enterprise Management 1.0: </li></ul></ul><ul><ul><ul><li>Top-Down </li></ul></ul></ul><ul><ul><ul><li>Management by Objectives </li></ul></ul></ul><ul><ul><ul><li>Inside-Out Thinking </li></ul></ul></ul><ul><ul><li>Enterprise Management 2.0: </li></ul></ul><ul><ul><ul><li>Buttom-Up </li></ul></ul></ul><ul><ul><ul><li>Management by Rules </li></ul></ul></ul><ul><ul><ul><li>Outside-In Thinking </li></ul></ul></ul>Cultural Change
  30. 30. Looking for … <ul><li>Feedback! </li></ul><ul><li>Best-Practices! </li></ul><ul><li>Interested People for Enterprise 2.0 Research </li></ul>Mail: bjoern@nsight.de
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×