Enterprise 2.0 - is more than Blogs and Wikis

Enterprise 2.0 - More than Enterprise Wikis and Corporate Blogging Björn Negelmann

Definition of Enterprise 2.0
Term for bringing the Web 2.0 ideas into the enterprise
Web 2.0 idea
User Feedback & Architecture of Participation
Harnessing Collective Intelligence
Flexibility to Change

Foundation of IT Enabled Enterprise Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003

Foundation of IT Enabled Enterprise
Enterprise defines the rules of business
Defined business rules define foundation for IT enablement

Foundation of IT Enabled Enterprise Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003

Characteristics of IT Enabled Enterprise
Best-Practice
Streamlined for given business rules
But Competitive Environment is not constant
Efficient in information and process management for defined objects
There are more than defined objects
Productive for skilled co-workers
There are more than skilled people

Foundation of IT Enabled Enterprise 2.0 Web 2.0 & Social Software as informational and processual enhancement Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003

Foundation of IT Enabled Enterprise 2.0 More intelligence and more flexibility by human participation and service orientation Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003

Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Mike Wagner Source: http://photos-b.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112693_822.jpg

Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Dion Hinchcliffe Source: http://hinchcliffe.org/img/web2participation.jpg

Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Mike Wagner Source: http://photos-d.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112899_228.jpg

Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://photos-a.ak.facebook.com/photos-ak-sf2p/v65/19/107/500351595/n500351595_19484_7349.jpg

Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://www.slideshare.net/Web20.it/leveraging-the-web-20-movement-dion-hinchliffe

First Conclusion
Enterprise 2.0 is … more than using Web 2.0 principles for online marketing and more than just Enterprise Wiki and Corporate Blogging

Enterprise 2.0 is more … on ECM
Enterprise Content Management 2.0:
ECM 1.0: Top-Down Organized Unstructured Information
ECM 1.0 (EIP, DMS, CMS, KMS)
ECM 2.0: Enhancement With SLATES
CMS 2.0 (Wiki, Blogs)
ECM 2.0 (Competence Networks)

SLATES: Search, Links, Authorship, Tags, Extensions, Signals
SLATES describes the combined use of effective enterprise search and discovery;
Using links to connect information together into a meaningful information ecosystem using the model of the Web;
Providing low-barrier social tools for public authorship of enterprise content;
Tags to let users create emergent organizational structure;
Extensions to spontaneously provide intelligent content suggestions similar to Amazon's recommendation system, and;
Signals to let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes
Author: Dion Hinchcliffe

Enterprise 2.0 is more … on BI
Business Intelligence 2.0
BI 1.0: Top-Down Organized Structured Information
BI 2.0: Enhancements With SLATES
Mark Madson describes it as
Good Access
Good Delivery
Social Features

Enterprise 2.0 is more … on BI Appealing User Frontend for Business Intelligence Applications http://wefeelfine.org Business Intelligence 2.0

Enterprise 2.0 is more … on CRM
Customer Relationship Management 2.0
CRM 1.0: Top-Down Organized Structured Information and Processes
CRM 2.0:
SLATES Enhancement on Informational Concept
Convergence of Customer Information & Interaction Management with Customer-2-Customer Network

Enterprise 2.0 is more … on CRM CRM 1.0 CRM 2.0 Author: Felipo Selvas Source: http://selvascano.spaces.live.com/blog/cns!D7439E6DC600CAE9!429.entry

Enterprise 2.0 is more … on CRM GetSatisfaction.com: „People-Powered Customer Service“

Enterprise 2.0 is more … on BPM
Business Process Management 2.0
BPM 1.0: Top-Down Organized Proces Design, Management & Controlling
BPM 2.0:
Integrated methodology towards Objects & Processes (see Object Process Methodoloy)
Leads towards
Process tagging/folksonomy
User-created processes/mashups
Process collaboration
Rich User Inferfaces

Enterprise 2.0 is more … on Portal
Enterprise Workspace Portal 2.0
EI/WP 1.0: To a Number of Defined Ressources Limited Web-Workspace
EI/WP 2.0 = Office 2.0 = Web OS
Web as Platform
Applications as Services

Enterprise 2.0 is more … on Portal Enterprise Web OS: eXo Platform

Enterprise 2.0 is more … on ERP
Enterprise Ressource Planning 2.0
ERP 1.0: Top-Down Organized Processes
ERP 2.0 – esp. HRM 2.0:
Competence Networks as Tools for HRM

Second Conclusion
Enterprise 2.0 is an Enhancement for Enterprise Business Applications

Foundation of IT Enabled Enterprise 2.0 SLATES SOA Lightweight & Interoperable Adaptive User Experience Web OS Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003

Second Conclusion
Enterprise 2.0 is an Enhancement for Enterprise Business Applications
But as IT is only an Enabler – Enterprise 2.0 needs also a Rethinking

Enterprise 2.0 is more … Culture
Enterprise Management 2.0
Enterprise Management 1.0:
Top-Down
Management by Objectives
Inside-Out Thinking
Enterprise Management 2.0:
Buttom-Up
Management by Rules
Outside-In Thinking
Cultural Change

Looking for …
Feedback!
Best-Practices!
Interested People for Enterprise 2.0 Research
Mail: bjoern@nsight.de

http://www.humannetworkcompetence.de	83
http://www.hotmonitor.org	34
http://www.techgig.com	31
http://www.communardo.de	18
http://www.slideshare.net	17
http://wildfire.gigya.com	6
http://hotenterprise20.blogspot.com	6
http://www.lernen2null.de	5
http://hotmonitor.org	4
http://web-revolution.blogspot.com	2
http://futureexploration.net	1
http://209.85.135.132	1
http://www.tonymeatball.com	1
url_unknown	1
http://echosduweb.com	1

Enterprise 2.0 - is more than Blogs and Wikis

by n:sight / Kongress Media on Nov 28, 2007

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