Enterprise 2.0 - is more than Blogs and Wikis

Enterprise 2.0 - More than Enterprise Wikis and Corporate Blogging Björn Negelmann

Definition of Enterprise 2.0

Term for bringing the Web 2.0 ideas into the enterprise

Web 2.0 idea

User Feedback & Architecture of Participation

Harnessing Collective Intelligence

Flexibility to Change

Foundation of IT Enabled Enterprise Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003

Foundation of IT Enabled Enterprise

Enterprise defines the rules of business

Defined business rules define foundation for IT enablement

Foundation of IT Enabled Enterprise Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003

Characteristics of IT Enabled Enterprise

Best-Practice

Streamlined for given business rules

But Competitive Environment is not constant

Efficient in information and process management for defined objects

There are more than defined objects

Productive for skilled co-workers

There are more than skilled people

Foundation of IT Enabled Enterprise 2.0 Web 2.0 & Social Software as informational and processual enhancement Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003

Foundation of IT Enabled Enterprise 2.0 More intelligence and more flexibility by human participation and service orientation Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003

Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Mike Wagner Source: http://photos-b.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112693_822.jpg

Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Dion Hinchcliffe Source: http://hinchcliffe.org/img/web2participation.jpg

Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Mike Wagner Source: http://photos-d.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112899_228.jpg

Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://photos-a.ak.facebook.com/photos-ak-sf2p/v65/19/107/500351595/n500351595_19484_7349.jpg

Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://www.slideshare.net/Web20.it/leveraging-the-web-20-movement-dion-hinchliffe

First Conclusion

Enterprise 2.0 is … more than using Web 2.0 principles for online marketing and more than just Enterprise Wiki and Corporate Blogging

Enterprise 2.0 is more … on ECM

Enterprise Content Management 2.0:

ECM 1.0: Top-Down Organized Unstructured Information

ECM 1.0 (EIP, DMS, CMS, KMS)

ECM 2.0: Enhancement With SLATES

CMS 2.0 (Wiki, Blogs)

ECM 2.0 (Competence Networks)

SLATES: Search, Links, Authorship, Tags, Extensions, Signals

SLATES describes the combined use of effective enterprise search and discovery;

Using links to connect information together into a meaningful information ecosystem using the model of the Web;

Providing low-barrier social tools for public authorship of enterprise content;

Tags to let users create emergent organizational structure;

Extensions to spontaneously provide intelligent content suggestions similar to Amazon's recommendation system, and;

Signals to let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes

Author: Dion Hinchcliffe

Enterprise 2.0 is more … on BI

Business Intelligence 2.0

BI 1.0: Top-Down Organized Structured Information

BI 2.0: Enhancements With SLATES

Mark Madson describes it as

Good Access

Good Delivery

Social Features

Enterprise 2.0 is more … on BI Appealing User Frontend for Business Intelligence Applications http://wefeelfine.org Business Intelligence 2.0

Enterprise 2.0 is more … on CRM

Customer Relationship Management 2.0

CRM 1.0: Top-Down Organized Structured Information and Processes

CRM 2.0:

SLATES Enhancement on Informational Concept

Convergence of Customer Information & Interaction Management with Customer-2-Customer Network

Enterprise 2.0 is more … on CRM CRM 1.0 CRM 2.0 Author: Felipo Selvas Source: http://selvascano.spaces.live.com/blog/cns!D7439E6DC600CAE9!429.entry

Enterprise 2.0 is more … on CRM GetSatisfaction.com: „People-Powered Customer Service“

Enterprise 2.0 is more … on BPM

Business Process Management 2.0

BPM 1.0: Top-Down Organized Proces Design, Management & Controlling

BPM 2.0:

Integrated methodology towards Objects & Processes (see Object Process Methodoloy)

Leads towards

Process tagging/folksonomy

User-created processes/mashups

Process collaboration

Rich User Inferfaces

Enterprise 2.0 is more … on Portal

Enterprise Workspace Portal 2.0

EI/WP 1.0: To a Number of Defined Ressources Limited Web-Workspace

EI/WP 2.0 = Office 2.0 = Web OS

Web as Platform

Applications as Services

Enterprise 2.0 is more … on Portal Enterprise Web OS: eXo Platform

Enterprise 2.0 is more … on ERP

Enterprise Ressource Planning 2.0

ERP 1.0: Top-Down Organized Processes

ERP 2.0 – esp. HRM 2.0:

Competence Networks as Tools for HRM

Second Conclusion

Enterprise 2.0 is an Enhancement for Enterprise Business Applications

Foundation of IT Enabled Enterprise 2.0 SLATES SOA Lightweight & Interoperable Adaptive User Experience Web OS Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003

Second Conclusion