Enterprise 2.0 - is more than Blogs and Wikis

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Ideas about the notion and scope of Enterprise 2.0

Ideas about the notion and scope of Enterprise 2.0

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  • 1. Enterprise 2.0 - More than Enterprise Wikis and Corporate Blogging Björn Negelmann
  • 2. Definition of Enterprise 2.0
    • Term for bringing the Web 2.0 ideas into the enterprise
    • Web 2.0 idea
      • User Feedback & Architecture of Participation
      • Harnessing Collective Intelligence
      • Flexibility to Change
  • 3. Foundation of IT Enabled Enterprise Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
  • 4. Foundation of IT Enabled Enterprise
    • Enterprise defines the rules of business
    • Defined business rules define foundation for IT enablement
  • 5. Foundation of IT Enabled Enterprise Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003
  • 6. Characteristics of IT Enabled Enterprise
    • Best-Practice
    • Streamlined for given business rules
      • But Competitive Environment is not constant
    • Efficient in information and process management for defined objects
      • There are more than defined objects
    • Productive for skilled co-workers
      • There are more than skilled people
  • 7. Foundation of IT Enabled Enterprise 2.0 Web 2.0 & Social Software as informational and processual enhancement Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
  • 8. Foundation of IT Enabled Enterprise 2.0 More intelligence and more flexibility by human participation and service orientation Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
  • 9. Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Mike Wagner Source: http://photos-b.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112693_822.jpg
  • 10. Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Dion Hinchcliffe Source: http://hinchcliffe.org/img/web2participation.jpg
  • 11. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Mike Wagner Source: http://photos-d.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112899_228.jpg
  • 12. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://photos-a.ak.facebook.com/photos-ak-sf2p/v65/19/107/500351595/n500351595_19484_7349.jpg
  • 13. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://www.slideshare.net/Web20.it/leveraging-the-web-20-movement-dion-hinchliffe
  • 14. First Conclusion
    • Enterprise 2.0 is … more than using Web 2.0 principles for online marketing and more than just Enterprise Wiki and Corporate Blogging
  • 15. Enterprise 2.0 is more … on ECM
    • Enterprise Content Management 2.0:
      • ECM 1.0: Top-Down Organized Unstructured Information
        • ECM 1.0 (EIP, DMS, CMS, KMS)
      • ECM 2.0: Enhancement With SLATES
        • CMS 2.0 (Wiki, Blogs)
        • ECM 2.0 (Competence Networks)
  • 16. SLATES: Search, Links, Authorship, Tags, Extensions, Signals
    • SLATES describes the combined use of effective enterprise search and discovery;
    • Using links to connect information together into a meaningful information ecosystem using the model of the Web;
    • Providing low-barrier social tools for public authorship of enterprise content;
    • Tags to let users create emergent organizational structure;
    • Extensions to spontaneously provide intelligent content suggestions similar to Amazon's recommendation system, and;
    • Signals to let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes
    • Author: Dion Hinchcliffe
  • 17. Enterprise 2.0 is more … on BI
    • Business Intelligence 2.0
      • BI 1.0: Top-Down Organized Structured Information
      • BI 2.0: Enhancements With SLATES
        • Mark Madson describes it as
        • Good Access
        • Good Delivery
        • Social Features
  • 18. Enterprise 2.0 is more … on BI Appealing User Frontend for Business Intelligence Applications http://wefeelfine.org Business Intelligence 2.0
  • 19. Enterprise 2.0 is more … on CRM
    • Customer Relationship Management 2.0
      • CRM 1.0: Top-Down Organized Structured Information and Processes
      • CRM 2.0:
        • SLATES Enhancement on Informational Concept
        • Convergence of Customer Information & Interaction Management with Customer-2-Customer Network
  • 20. Enterprise 2.0 is more … on CRM CRM 1.0 CRM 2.0 Author: Felipo Selvas Source: http://selvascano.spaces.live.com/blog/cns!D7439E6DC600CAE9!429.entry
  • 21. Enterprise 2.0 is more … on CRM GetSatisfaction.com: „People-Powered Customer Service“
  • 22. Enterprise 2.0 is more … on BPM
    • Business Process Management 2.0
      • BPM 1.0: Top-Down Organized Proces Design, Management & Controlling
      • BPM 2.0:
        • Integrated methodology towards Objects & Processes (see Object Process Methodoloy)
        • Leads towards
          • Process tagging/folksonomy
          • User-created processes/mashups
          • Process collaboration
          • Rich User Inferfaces
  • 23. Enterprise 2.0 is more … on Portal
    • Enterprise Workspace Portal 2.0
      • EI/WP 1.0: To a Number of Defined Ressources Limited Web-Workspace
      • EI/WP 2.0 = Office 2.0 = Web OS
        • Web as Platform
        • Applications as Services
  • 24. Enterprise 2.0 is more … on Portal Enterprise Web OS: eXo Platform
  • 25. Enterprise 2.0 is more … on ERP
    • Enterprise Ressource Planning 2.0
      • ERP 1.0: Top-Down Organized Processes
      • ERP 2.0 – esp. HRM 2.0:
        • Competence Networks as Tools for HRM
  • 26. Second Conclusion
    • Enterprise 2.0 is an Enhancement for Enterprise Business Applications
  • 27. Foundation of IT Enabled Enterprise 2.0 SLATES SOA Lightweight & Interoperable Adaptive User Experience Web OS Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003
  • 28. Second Conclusion
    • Enterprise 2.0 is an Enhancement for Enterprise Business Applications
    • But as IT is only an Enabler – Enterprise 2.0 needs also a Rethinking
  • 29. Enterprise 2.0 is more … Culture
    • Enterprise Management 2.0
      • Enterprise Management 1.0:
        • Top-Down
        • Management by Objectives
        • Inside-Out Thinking
      • Enterprise Management 2.0:
        • Buttom-Up
        • Management by Rules
        • Outside-In Thinking
    Cultural Change
  • 30. Looking for …
    • Feedback!
    • Best-Practices!
    • Interested People for Enterprise 2.0 Research
    Mail: bjoern@nsight.de