Enterprise 2.0 - is more than Blogs and Wikis
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Enterprise 2.0 - is more than Blogs and Wikis

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Ideas about the notion and scope of Enterprise 2.0

Ideas about the notion and scope of Enterprise 2.0

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    Enterprise 2.0 - is more than Blogs and Wikis Enterprise 2.0 - is more than Blogs and Wikis Presentation Transcript

    • Enterprise 2.0 - More than Enterprise Wikis and Corporate Blogging Björn Negelmann
    • Definition of Enterprise 2.0
      • Term for bringing the Web 2.0 ideas into the enterprise
      • Web 2.0 idea
        • User Feedback & Architecture of Participation
        • Harnessing Collective Intelligence
        • Flexibility to Change
    • Foundation of IT Enabled Enterprise Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
    • Foundation of IT Enabled Enterprise
      • Enterprise defines the rules of business
      • Defined business rules define foundation for IT enablement
    • Foundation of IT Enabled Enterprise Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003
    • Characteristics of IT Enabled Enterprise
      • Best-Practice
      • Streamlined for given business rules
        • But Competitive Environment is not constant
      • Efficient in information and process management for defined objects
        • There are more than defined objects
      • Productive for skilled co-workers
        • There are more than skilled people
    • Foundation of IT Enabled Enterprise 2.0 Web 2.0 & Social Software as informational and processual enhancement Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
    • Foundation of IT Enabled Enterprise 2.0 More intelligence and more flexibility by human participation and service orientation Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
    • Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Mike Wagner Source: http://photos-b.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112693_822.jpg
    • Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Dion Hinchcliffe Source: http://hinchcliffe.org/img/web2participation.jpg
    • Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Mike Wagner Source: http://photos-d.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112899_228.jpg
    • Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://photos-a.ak.facebook.com/photos-ak-sf2p/v65/19/107/500351595/n500351595_19484_7349.jpg
    • Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://www.slideshare.net/Web20.it/leveraging-the-web-20-movement-dion-hinchliffe
    • First Conclusion
      • Enterprise 2.0 is … more than using Web 2.0 principles for online marketing and more than just Enterprise Wiki and Corporate Blogging
    • Enterprise 2.0 is more … on ECM
      • Enterprise Content Management 2.0:
        • ECM 1.0: Top-Down Organized Unstructured Information
          • ECM 1.0 (EIP, DMS, CMS, KMS)
        • ECM 2.0: Enhancement With SLATES
          • CMS 2.0 (Wiki, Blogs)
          • ECM 2.0 (Competence Networks)
    • SLATES: Search, Links, Authorship, Tags, Extensions, Signals
      • SLATES describes the combined use of effective enterprise search and discovery;
      • Using links to connect information together into a meaningful information ecosystem using the model of the Web;
      • Providing low-barrier social tools for public authorship of enterprise content;
      • Tags to let users create emergent organizational structure;
      • Extensions to spontaneously provide intelligent content suggestions similar to Amazon's recommendation system, and;
      • Signals to let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes
      • Author: Dion Hinchcliffe
    • Enterprise 2.0 is more … on BI
      • Business Intelligence 2.0
        • BI 1.0: Top-Down Organized Structured Information
        • BI 2.0: Enhancements With SLATES
          • Mark Madson describes it as
          • Good Access
          • Good Delivery
          • Social Features
    • Enterprise 2.0 is more … on BI Appealing User Frontend for Business Intelligence Applications http://wefeelfine.org Business Intelligence 2.0
    • Enterprise 2.0 is more … on CRM
      • Customer Relationship Management 2.0
        • CRM 1.0: Top-Down Organized Structured Information and Processes
        • CRM 2.0:
          • SLATES Enhancement on Informational Concept
          • Convergence of Customer Information & Interaction Management with Customer-2-Customer Network
    • Enterprise 2.0 is more … on CRM CRM 1.0 CRM 2.0 Author: Felipo Selvas Source: http://selvascano.spaces.live.com/blog/cns!D7439E6DC600CAE9!429.entry
    • Enterprise 2.0 is more … on CRM GetSatisfaction.com: „People-Powered Customer Service“
    • Enterprise 2.0 is more … on BPM
      • Business Process Management 2.0
        • BPM 1.0: Top-Down Organized Proces Design, Management & Controlling
        • BPM 2.0:
          • Integrated methodology towards Objects & Processes (see Object Process Methodoloy)
          • Leads towards
            • Process tagging/folksonomy
            • User-created processes/mashups
            • Process collaboration
            • Rich User Inferfaces
    • Enterprise 2.0 is more … on Portal
      • Enterprise Workspace Portal 2.0
        • EI/WP 1.0: To a Number of Defined Ressources Limited Web-Workspace
        • EI/WP 2.0 = Office 2.0 = Web OS
          • Web as Platform
          • Applications as Services
    • Enterprise 2.0 is more … on Portal Enterprise Web OS: eXo Platform
    • Enterprise 2.0 is more … on ERP
      • Enterprise Ressource Planning 2.0
        • ERP 1.0: Top-Down Organized Processes
        • ERP 2.0 – esp. HRM 2.0:
          • Competence Networks as Tools for HRM
    • Second Conclusion
      • Enterprise 2.0 is an Enhancement for Enterprise Business Applications
    • Foundation of IT Enabled Enterprise 2.0 SLATES SOA Lightweight & Interoperable Adaptive User Experience Web OS Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003
    • Second Conclusion
      • Enterprise 2.0 is an Enhancement for Enterprise Business Applications
      • But as IT is only an Enabler – Enterprise 2.0 needs also a Rethinking
    • Enterprise 2.0 is more … Culture
      • Enterprise Management 2.0
        • Enterprise Management 1.0:
          • Top-Down
          • Management by Objectives
          • Inside-Out Thinking
        • Enterprise Management 2.0:
          • Buttom-Up
          • Management by Rules
          • Outside-In Thinking
      Cultural Change
    • Looking for …
      • Feedback!
      • Best-Practices!
      • Interested People for Enterprise 2.0 Research
      Mail: bjoern@nsight.de