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Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
Enterprise 2.0 - is more than Blogs and Wikis
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Enterprise 2.0 - is more than Blogs and Wikis

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Ideas about the notion and scope of Enterprise 2.0

Ideas about the notion and scope of Enterprise 2.0

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  • 1. Enterprise 2.0 - More than Enterprise Wikis and Corporate Blogging Björn Negelmann
  • 2. Definition of Enterprise 2.0 <ul><li>Term for bringing the Web 2.0 ideas into the enterprise </li></ul><ul><li>Web 2.0 idea </li></ul><ul><ul><li>User Feedback & Architecture of Participation </li></ul></ul><ul><ul><li>Harnessing Collective Intelligence </li></ul></ul><ul><ul><li>Flexibility to Change </li></ul></ul>
  • 3. Foundation of IT Enabled Enterprise Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
  • 4. Foundation of IT Enabled Enterprise <ul><li>Enterprise defines the rules of business </li></ul><ul><li>Defined business rules define foundation for IT enablement </li></ul>
  • 5. Foundation of IT Enabled Enterprise Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003
  • 6. Characteristics of IT Enabled Enterprise <ul><li>Best-Practice </li></ul><ul><li>Streamlined for given business rules </li></ul><ul><ul><li>But Competitive Environment is not constant </li></ul></ul><ul><li>Efficient in information and process management for defined objects </li></ul><ul><ul><li>There are more than defined objects </li></ul></ul><ul><li>Productive for skilled co-workers </li></ul><ul><ul><li>There are more than skilled people </li></ul></ul>
  • 7. Foundation of IT Enabled Enterprise 2.0 Web 2.0 & Social Software as informational and processual enhancement Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
  • 8. Foundation of IT Enabled Enterprise 2.0 More intelligence and more flexibility by human participation and service orientation Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
  • 9. Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Mike Wagner Source: http://photos-b.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112693_822.jpg
  • 10. Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Dion Hinchcliffe Source: http://hinchcliffe.org/img/web2participation.jpg
  • 11. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Mike Wagner Source: http://photos-d.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112899_228.jpg
  • 12. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://photos-a.ak.facebook.com/photos-ak-sf2p/v65/19/107/500351595/n500351595_19484_7349.jpg
  • 13. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://www.slideshare.net/Web20.it/leveraging-the-web-20-movement-dion-hinchliffe
  • 14. First Conclusion <ul><li>Enterprise 2.0 is … more than using Web 2.0 principles for online marketing and more than just Enterprise Wiki and Corporate Blogging </li></ul>
  • 15. Enterprise 2.0 is more … on ECM <ul><li>Enterprise Content Management 2.0: </li></ul><ul><ul><li>ECM 1.0: Top-Down Organized Unstructured Information </li></ul></ul><ul><ul><ul><li>ECM 1.0 (EIP, DMS, CMS, KMS) </li></ul></ul></ul><ul><ul><li>ECM 2.0: Enhancement With SLATES </li></ul></ul><ul><ul><ul><li>CMS 2.0 (Wiki, Blogs) </li></ul></ul></ul><ul><ul><ul><li>ECM 2.0 (Competence Networks) </li></ul></ul></ul>
  • 16. SLATES: Search, Links, Authorship, Tags, Extensions, Signals <ul><li>SLATES describes the combined use of effective enterprise search and discovery; </li></ul><ul><li>Using links to connect information together into a meaningful information ecosystem using the model of the Web; </li></ul><ul><li>Providing low-barrier social tools for public authorship of enterprise content; </li></ul><ul><li>Tags to let users create emergent organizational structure; </li></ul><ul><li>Extensions to spontaneously provide intelligent content suggestions similar to Amazon's recommendation system, and; </li></ul><ul><li>Signals to let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes </li></ul><ul><li>Author: Dion Hinchcliffe </li></ul>
  • 17. Enterprise 2.0 is more … on BI <ul><li>Business Intelligence 2.0 </li></ul><ul><ul><li>BI 1.0: Top-Down Organized Structured Information </li></ul></ul><ul><ul><li>BI 2.0: Enhancements With SLATES </li></ul></ul><ul><ul><ul><li>Mark Madson describes it as </li></ul></ul></ul><ul><ul><ul><li>Good Access </li></ul></ul></ul><ul><ul><ul><li>Good Delivery </li></ul></ul></ul><ul><ul><ul><li>Social Features </li></ul></ul></ul>
  • 18. Enterprise 2.0 is more … on BI Appealing User Frontend for Business Intelligence Applications http://wefeelfine.org Business Intelligence 2.0
  • 19. Enterprise 2.0 is more … on CRM <ul><li>Customer Relationship Management 2.0 </li></ul><ul><ul><li>CRM 1.0: Top-Down Organized Structured Information and Processes </li></ul></ul><ul><ul><li>CRM 2.0: </li></ul></ul><ul><ul><ul><li>SLATES Enhancement on Informational Concept </li></ul></ul></ul><ul><ul><ul><li>Convergence of Customer Information & Interaction Management with Customer-2-Customer Network </li></ul></ul></ul>
  • 20. Enterprise 2.0 is more … on CRM CRM 1.0 CRM 2.0 Author: Felipo Selvas Source: http://selvascano.spaces.live.com/blog/cns!D7439E6DC600CAE9!429.entry
  • 21. Enterprise 2.0 is more … on CRM GetSatisfaction.com: „People-Powered Customer Service“
  • 22. Enterprise 2.0 is more … on BPM <ul><li>Business Process Management 2.0 </li></ul><ul><ul><li>BPM 1.0: Top-Down Organized Proces Design, Management & Controlling </li></ul></ul><ul><ul><li>BPM 2.0: </li></ul></ul><ul><ul><ul><li>Integrated methodology towards Objects & Processes (see Object Process Methodoloy) </li></ul></ul></ul><ul><ul><ul><li>Leads towards </li></ul></ul></ul><ul><ul><ul><ul><li>Process tagging/folksonomy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>User-created processes/mashups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Process collaboration </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Rich User Inferfaces </li></ul></ul></ul></ul>
  • 23. Enterprise 2.0 is more … on Portal <ul><li>Enterprise Workspace Portal 2.0 </li></ul><ul><ul><li>EI/WP 1.0: To a Number of Defined Ressources Limited Web-Workspace </li></ul></ul><ul><ul><li>EI/WP 2.0 = Office 2.0 = Web OS </li></ul></ul><ul><ul><ul><li>Web as Platform </li></ul></ul></ul><ul><ul><ul><li>Applications as Services </li></ul></ul></ul>
  • 24. Enterprise 2.0 is more … on Portal Enterprise Web OS: eXo Platform
  • 25. Enterprise 2.0 is more … on ERP <ul><li>Enterprise Ressource Planning 2.0 </li></ul><ul><ul><li>ERP 1.0: Top-Down Organized Processes </li></ul></ul><ul><ul><li>ERP 2.0 – esp. HRM 2.0: </li></ul></ul><ul><ul><ul><li>Competence Networks as Tools for HRM </li></ul></ul></ul>
  • 26. Second Conclusion <ul><li>Enterprise 2.0 is an Enhancement for Enterprise Business Applications </li></ul>
  • 27. Foundation of IT Enabled Enterprise 2.0 SLATES SOA Lightweight & Interoperable Adaptive User Experience Web OS Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003
  • 28. Second Conclusion <ul><li>Enterprise 2.0 is an Enhancement for Enterprise Business Applications </li></ul><ul><li>But as IT is only an Enabler – Enterprise 2.0 needs also a Rethinking </li></ul>
  • 29. Enterprise 2.0 is more … Culture <ul><li>Enterprise Management 2.0 </li></ul><ul><ul><li>Enterprise Management 1.0: </li></ul></ul><ul><ul><ul><li>Top-Down </li></ul></ul></ul><ul><ul><ul><li>Management by Objectives </li></ul></ul></ul><ul><ul><ul><li>Inside-Out Thinking </li></ul></ul></ul><ul><ul><li>Enterprise Management 2.0: </li></ul></ul><ul><ul><ul><li>Buttom-Up </li></ul></ul></ul><ul><ul><ul><li>Management by Rules </li></ul></ul></ul><ul><ul><ul><li>Outside-In Thinking </li></ul></ul></ul>Cultural Change
  • 30. Looking for … <ul><li>Feedback! </li></ul><ul><li>Best-Practices! </li></ul><ul><li>Interested People for Enterprise 2.0 Research </li></ul>Mail: bjoern@nsight.de

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