Enterprise 2.0 - is more than Blogs and Wikis

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    Enterprise 2.0 - is more than Blogs and Wikis - Presentation Transcript

    1. Enterprise 2.0 - More than Enterprise Wikis and Corporate Blogging Björn Negelmann
    2. Definition of Enterprise 2.0
      • Term for bringing the Web 2.0 ideas into the enterprise
      • Web 2.0 idea
        • User Feedback & Architecture of Participation
        • Harnessing Collective Intelligence
        • Flexibility to Change
    3. Foundation of IT Enabled Enterprise Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
    4. Foundation of IT Enabled Enterprise
      • Enterprise defines the rules of business
      • Defined business rules define foundation for IT enablement
    5. Foundation of IT Enabled Enterprise Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003
    6. Characteristics of IT Enabled Enterprise
      • Best-Practice
      • Streamlined for given business rules
        • But Competitive Environment is not constant
      • Efficient in information and process management for defined objects
        • There are more than defined objects
      • Productive for skilled co-workers
        • There are more than skilled people
    7. Foundation of IT Enabled Enterprise 2.0 Web 2.0 & Social Software as informational and processual enhancement Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
    8. Foundation of IT Enabled Enterprise 2.0 More intelligence and more flexibility by human participation and service orientation Market Link Consumer Business Zulieferer (Supply Side) Kunden (Sell Side) Customer Service Sales & Distribution Information & Selection Accounting, Financing & Mgmt. Manufacturing & Production Engineering & Research Logistics Distribution Procurement Intra Business Inter Business Market Driven Market Place © [n:sight] 2003
    9. Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Mike Wagner Source: http://photos-b.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112693_822.jpg
    10. Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Dion Hinchcliffe Source: http://hinchcliffe.org/img/web2participation.jpg
    11. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Mike Wagner Source: http://photos-d.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112899_228.jpg
    12. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://photos-a.ak.facebook.com/photos-ak-sf2p/v65/19/107/500351595/n500351595_19484_7349.jpg
    13. Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://www.slideshare.net/Web20.it/leveraging-the-web-20-movement-dion-hinchliffe
    14. First Conclusion
      • Enterprise 2.0 is … more than using Web 2.0 principles for online marketing and more than just Enterprise Wiki and Corporate Blogging
    15. Enterprise 2.0 is more … on ECM
      • Enterprise Content Management 2.0:
        • ECM 1.0: Top-Down Organized Unstructured Information
          • ECM 1.0 (EIP, DMS, CMS, KMS)
        • ECM 2.0: Enhancement With SLATES
          • CMS 2.0 (Wiki, Blogs)
          • ECM 2.0 (Competence Networks)
    16. SLATES: Search, Links, Authorship, Tags, Extensions, Signals
      • SLATES describes the combined use of effective enterprise search and discovery;
      • Using links to connect information together into a meaningful information ecosystem using the model of the Web;
      • Providing low-barrier social tools for public authorship of enterprise content;
      • Tags to let users create emergent organizational structure;
      • Extensions to spontaneously provide intelligent content suggestions similar to Amazon's recommendation system, and;
      • Signals to let users know when enterprise information they care about has been published or updated, such as when a corporate RSS feed of interest changes
      • Author: Dion Hinchcliffe
    17. Enterprise 2.0 is more … on BI
      • Business Intelligence 2.0
        • BI 1.0: Top-Down Organized Structured Information
        • BI 2.0: Enhancements With SLATES
          • Mark Madson describes it as
          • Good Access
          • Good Delivery
          • Social Features
    18. Enterprise 2.0 is more … on BI Appealing User Frontend for Business Intelligence Applications http://wefeelfine.org Business Intelligence 2.0
    19. Enterprise 2.0 is more … on CRM
      • Customer Relationship Management 2.0
        • CRM 1.0: Top-Down Organized Structured Information and Processes
        • CRM 2.0:
          • SLATES Enhancement on Informational Concept
          • Convergence of Customer Information & Interaction Management with Customer-2-Customer Network
    20. Enterprise 2.0 is more … on CRM CRM 1.0 CRM 2.0 Author: Felipo Selvas Source: http://selvascano.spaces.live.com/blog/cns!D7439E6DC600CAE9!429.entry
    21. Enterprise 2.0 is more … on CRM GetSatisfaction.com: „People-Powered Customer Service“
    22. Enterprise 2.0 is more … on BPM
      • Business Process Management 2.0
        • BPM 1.0: Top-Down Organized Proces Design, Management & Controlling
        • BPM 2.0:
          • Integrated methodology towards Objects & Processes (see Object Process Methodoloy)
          • Leads towards
            • Process tagging/folksonomy
            • User-created processes/mashups
            • Process collaboration
            • Rich User Inferfaces
    23. Enterprise 2.0 is more … on Portal
      • Enterprise Workspace Portal 2.0
        • EI/WP 1.0: To a Number of Defined Ressources Limited Web-Workspace
        • EI/WP 2.0 = Office 2.0 = Web OS
          • Web as Platform
          • Applications as Services
    24. Enterprise 2.0 is more … on Portal Enterprise Web OS: eXo Platform
    25. Enterprise 2.0 is more … on ERP
      • Enterprise Ressource Planning 2.0
        • ERP 1.0: Top-Down Organized Processes
        • ERP 2.0 – esp. HRM 2.0:
          • Competence Networks as Tools for HRM
    26. Second Conclusion
      • Enterprise 2.0 is an Enhancement for Enterprise Business Applications
    27. Foundation of IT Enabled Enterprise 2.0 SLATES SOA Lightweight & Interoperable Adaptive User Experience Web OS Backend Information Management Process Management Integration Infrastructure Frontend Information Screening Information Filtering Information Exchange Information Signaling © [n:sight] 2003
    28. Second Conclusion
      • Enterprise 2.0 is an Enhancement for Enterprise Business Applications
      • But as IT is only an Enabler – Enterprise 2.0 needs also a Rethinking
    29. Enterprise 2.0 is more … Culture
      • Enterprise Management 2.0
        • Enterprise Management 1.0:
          • Top-Down
          • Management by Objectives
          • Inside-Out Thinking
        • Enterprise Management 2.0:
          • Buttom-Up
          • Management by Rules
          • Outside-In Thinking
      Cultural Change
    30. Looking for …
      • Feedback!
      • Best-Practices!
      • Interested People for Enterprise 2.0 Research
      Mail: bjoern@nsight.de

    + n:sight / Kongress Median:sight / Kongress Media, 2 years ago

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