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How Blogs work for
business
Firstly. What
is a blog?
And hands up if you
thought online
dairy!
Well what ever you
thought, your right
That is just one use of what
is a very powerful marketing
tool
• daily pulpit
• a personal diary
• collaborative space
• political soapbox
• breaking-news outlet
• own private thoughts
• Memos to the world
• A promotional gold mine
o .. what is a blog?
How can this
benefit my
business?
Positions your
company +
staff as
authorities
It enhances
your core
brand
identity
Increases
your reach
Allows you to
communicate
directly with
users
Enhances your
existing
marketing
strategy
Captures more
search traffic
via ‘the long
tail’
Improves
relevant
internal
linking to
your website
Humanizes
your business
Positions you
next to
industry
thought
leaders
Encourages
feedback from
users
Makes the most
of your
everyday
activities by
vocalizing
them
How to achieve
blogging
success
competitor
analysis with
tools like
http://www.quarkbase.com/
to find out
what the
competition
are doing
Get to know
words again,
indulge in
them.. They
are now your
sales team!
Write engaging
titles that
grab readers
attention
Sum up your
entire post in
a title
Think how
punchy news
titles are
Advertise your
blog on areas
of your
website
Use calls to
action
throughout
your posts
Maximize your
RSS feed
subscriptions
by including a
large
or prominent
RSS icon
users to share
your content by
adding ‘share
this’ buttons so
that they can
post your content
to Digg, Yahoo
buzz, Twitter,
Delicious and
Reddit.
Make sure your
blog is
integrated
into your
website, thus
any links into
the blog with
benefit your site
also
Comment on
other industry
blogs and
forums to
expand your
authority and
lead users back
to your website
Make sure your
blog visitors
can easily
navigate back
to your website
Post often to
ensure the
search engines
are returning
regularly to
index your
content
Help the
engines out by
adding your
RSS URL to a
number of
respected RSS
directories
such as
Technorati
Include
product shots
in posts to
reinforce the
users journey
from your site
to your blog
Use keywords
and phrases to
optimize your
posts
opening a
netvibes page
to track
everything
going on in your
industry via RSS
feeds
What subject is
at the top of
Digg or Twitter
search, what are
people reading
about?
Be interesting
and
informative
Use top 10
list, breaking
news and how
to videos
Video content
should be
utilized as it
stimulates
users interest
and they can
easily embed
it on to their
site or social
space
Make good use
of categories
to help users
navigate to
the content
that is
important to
them
Utilize the
notoriety of
others for
your own
benefits with
Guest blogging
and interviews
Create
substance with
high
resolution
images within
posts
Remember the
basic blogging
mantra
Short and
simple
Be a
thought
leader
Fresh
and often
Ask for
help
Have an
opinion
Be
authentic
Don’t
sell
Be
generous
A few things to ask
your webmasters /
web designers to
action on your blog
If your using a CMS
like Wordpress, make
sure that you don’t
get any duplicate
content issues with
permanent index.php
urls
Set-up webmaster tools
on your blog and make
sure your site map is
active
Set-up google
analytics on you blog
Try to get an automatic
plug-in to ping ever
post your make to loads
of nice RSS directories
Set-up google analytics
on you blog
The value of Blogging
was brought to you by
www.mediamodus.com
& Claire Stokoe
and images creating using:
http://www.stripcreator.com/make.php#

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