2. What is Content Marketing?
“Content marketing can be defined as the creation and distribution of
meaningful insights, perspectives, and best practices that are valuable to a
specific audience. The aim is to retain existing clients including doing more
business with them and to attract new high-quality clients.” ~Bruce Rogers
3. Knowing the Life Cycle of Content
Marketing
• Knowing the function of the life cycle
is important to understanding the
concept of content marketing.
• Before writing content one must have
done the proper research and have a
solid understanding of what they want
to write about.
4. Different Tools to Guide You
There are many tools to help enhance your strategy. Below are a few.
Blogs
Useful for driving an audience to you or your site
Great place to post content and start conversations
LinkedIn
Great for networking for your company and developing valued connections
Can target a specific audience that you want to reach
Google
Amazing amounts of tools to use for tracking the data
The best way to understand the trends and habits of your customers
5. Google
Google has many tools like:
Google analytics
Google Trends
Google Adwords
Google analytics is used for tracking:
What pages they visited
How long they visited
What links they clicked
Google Trends
Shows list of popular news headlines and what's trending most
Great for finding content
Google Adwords
Helpful for businesses to select specific keywords to optimize their website and blog
posts
6. LinkedIn
Groups
Many groups on LinkedIn
Join ones specific to your industry or target audience
Read posts made and comment on them to make connections
Share your own posts to these group and make comments to start conversation
Making Posts
Find relating content to your target audience
Share to the public after making the post
Share to specific groups you are a member of
Make sure it a good conversation piece
Company Page
You can make an account for your company
Great for making posts specific to your company
Can share posts to groups directly related to your company
Can share posts to the public and all your personal followers
Make posts that are engaging and will spark conversation
7.
8. Blogs
Types of Blogs
How-to
List Posts
Thought Leadership
Newsjacks
Infographics/SlideShares
Types of Visual Content
Infographics
SlideShares
Video
9. Blog Tips
Headlines can drive the audience to the text or not! Be captivating
Text should be broken up with headers and bullet points, no strung on
paragraphs
Mix and match images from practical to creative. Don’t want to be to stale
Make sure you have quality content worth sharing
You have ten seconds to get the attention of your visitor
Have a target audience and know what they want to read and how you can
educate
10.
11. Conclusion
These are only a few tips, tools and tricks to better enhance your marketing
skills
As you go you will learn endless amounts of skills and continue to grow as a
marketer
Google has many other sites that allow you to track and analyze data to help
adapt to the trends and habits of your customers and audience
Content Marketing is a constant fight to the top and along the way you will
experience difficulty but with difficulty comes great achievement