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  • 1. A high angleshot used inmany 2toneband photos.It is one ofthe morerecognizableshots of the2tone era.
  • 2. Medium shotused lessin2tone bandphotos,however I wasaiming tochallenge theconvention
  • 3. Close-upshot used Although it is aimed at anless in 2tone older audience I have used aband photos, younger model for the editorsbut used very picture as it connotes that it isoften in appealing to many, and stilleditors music enjoyed by the youth ofphotos. today.
  • 4. Long shots,sometimesused in2tone bandphotos. The background of the railings connote a rough and tough area, like most of the audiences backgrounds
  • 5. The clothes worn areLong shots, very stereotypical ofsometimes the music, a trilby,used in wayfer sunglasses, a2tone band suit and tiephotos.
  • 6. Medium close-up isAlthough less seen by the used inbands of 2tone, the star is some 2tonesmiling connoting the band photoshappy go-lucky attitude ofits audience.
  • 7. The use of checkThe title ‘2tone check’ that makes it seem thatthe audience is straight the magazine will betalking, and do not want to quick andbe reading about any informative. Check isextras that are not worth also a slight pun withknowing. the recognizable check associated with the genre of 2tone.
  • 8. The bright yellow challenges the assumption of 2tone, this the band used is new and modern butThe use of black & play old 2toneWhite is very musicaffiliated with 2toneMusic, and islinked with thecoloursOf clothes that thegroup where.
  • 9. The signature is used to This text reinforces the idea show a small bit of style of 2tone being represented by This textthat, and challenges the is soft and used as 2 different colours of black & idea of straight-forward, a welcoming message from white the editor. sense of care attitude no from the audienceThis text This text isreinforces the bold like theidea of the audiencesaudience personality.being straighttalking
  • 10. The layout has the iconic Walt jabsco character which The layout is makes it recognizable straight-forward to a 2tone audience. and easy to use The main story covers for the reader, like the most of the page a male middle and living up to the age,C2,D worker straight to the point would want. attitude of the readerThe double page spread, has columns to make it easy to read. The simplistic layoutand bright text makes it easy to read, which is helpful for the middle-aged audience Iam aiming the magazine at.
  • 11. That the audienceis slow keepingup with modernmusic and tech