Content Marketing: How to Successfully Convert Content into Customers451 Marketing
We’ve all heard the battle cries – traditional marketing is dead! Content is king! Savvy consumers are tired of being sold to and marketers need to create a constant flow of new content, from blog posts to social media updates, ebooks to webinars. But, how do you get started? What types of content should you create and how can you ensure that it will ultimately help your brand achieve measurable business goals?
In this 451 Marketing webinar, you’ll learn the steps to planning a dynamic content marketing strategy for your brand. From defining your audience to measuring your results, you’ll learn how to use effective content marketing to improve search rankings, drive traffic to website, and nurture relationships with leads and clients.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
The power of content curation for inbound marketingScoop.it
Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.
From Employee to Advocate: Amplify your talent brand through employee engage...Rebecca Feldman
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
This presentation, from a LinkedIn Talent Brand Workshop, teaches you how to turn your employees into advocates for your talent brand and the impact it can have on your organization. You will learn about promoting your brand internally, boosting referrals, social media advocacy, facilitating employee created content, and more.
Join author of Predictable Revenue, Aaron Ross and HubSpot's SVP of Sales & Services, Mark Roberge for a free webinar and learn how you can easily start your inbound marketing campaigns. Aaron and Mark will go over simple ways to get started now, and the most important ways to turn your first inbound steps into actual revenue. View full webinar here: http://bit.ly/15tBvz1
Content Marketing: How to Successfully Convert Content into Customers451 Marketing
We’ve all heard the battle cries – traditional marketing is dead! Content is king! Savvy consumers are tired of being sold to and marketers need to create a constant flow of new content, from blog posts to social media updates, ebooks to webinars. But, how do you get started? What types of content should you create and how can you ensure that it will ultimately help your brand achieve measurable business goals?
In this 451 Marketing webinar, you’ll learn the steps to planning a dynamic content marketing strategy for your brand. From defining your audience to measuring your results, you’ll learn how to use effective content marketing to improve search rankings, drive traffic to website, and nurture relationships with leads and clients.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
The power of content curation for inbound marketingScoop.it
Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.
From Employee to Advocate: Amplify your talent brand through employee engage...Rebecca Feldman
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
This presentation, from a LinkedIn Talent Brand Workshop, teaches you how to turn your employees into advocates for your talent brand and the impact it can have on your organization. You will learn about promoting your brand internally, boosting referrals, social media advocacy, facilitating employee created content, and more.
Join author of Predictable Revenue, Aaron Ross and HubSpot's SVP of Sales & Services, Mark Roberge for a free webinar and learn how you can easily start your inbound marketing campaigns. Aaron and Mark will go over simple ways to get started now, and the most important ways to turn your first inbound steps into actual revenue. View full webinar here: http://bit.ly/15tBvz1
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
How to Develop Content for the Modern Customer Journey - #SPARK15TrackMaven
Digital has made today's buyers are more educated and empowered than ever before -- making it harder for brands to control the buying cycle. But smart brands realize the opportunity in front of them. Chris Bolman gives actionable lessons on how to create a compelling narrative across the modern customer journey, as he shares examples from some of the most creative and effective marketing organizations.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Content marketing has become utmost game changer in the social media space.
Visual content has taken over the traditional ways of driving traffic to website and conveying brand message across multiple domains. Here "Power of Content Marketing" : Media-Mosaic presentation
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there?
This presentation, from a LinkedIn Talent Brand Workshop event, teaches you how to give your company a unique, genuine voice. You will learn tips and best practices for creating compelling content that allows your employer brand to shine – ultimately helping you attract the great talent you want.
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
Every piece of content you create is an asset in which you invest time and resources to see results. Our goal as marketers is to create as much value as we can with every effort.
That means uncovering content ideas you can count on, actively cutting down the time you spend on execution, and finding audiences that are both large and relevant.
In this presentation, BuzzSumo’s Steve Rayson and Uberflip’s Hana Abaza discuss the three areas you need to be leveraging for a scalable, sustainable and successful content marketing strategy.
Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Now that our competitors have caught on to content marketing we need to work harder to stand out from the crowd — one way to do that is to have a really unique voice, a persona that's different from the competitors, and attractive to our target audience.
Brad shows you how to identify that target audience, find their online hangouts, learn about what they want to hear and then give it to them!
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
How to Develop Content for the Modern Customer Journey - #SPARK15TrackMaven
Digital has made today's buyers are more educated and empowered than ever before -- making it harder for brands to control the buying cycle. But smart brands realize the opportunity in front of them. Chris Bolman gives actionable lessons on how to create a compelling narrative across the modern customer journey, as he shares examples from some of the most creative and effective marketing organizations.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Content marketing has become utmost game changer in the social media space.
Visual content has taken over the traditional ways of driving traffic to website and conveying brand message across multiple domains. Here "Power of Content Marketing" : Media-Mosaic presentation
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there?
This presentation, from a LinkedIn Talent Brand Workshop event, teaches you how to give your company a unique, genuine voice. You will learn tips and best practices for creating compelling content that allows your employer brand to shine – ultimately helping you attract the great talent you want.
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
Every piece of content you create is an asset in which you invest time and resources to see results. Our goal as marketers is to create as much value as we can with every effort.
That means uncovering content ideas you can count on, actively cutting down the time you spend on execution, and finding audiences that are both large and relevant.
In this presentation, BuzzSumo’s Steve Rayson and Uberflip’s Hana Abaza discuss the three areas you need to be leveraging for a scalable, sustainable and successful content marketing strategy.
Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Now that our competitors have caught on to content marketing we need to work harder to stand out from the crowd — one way to do that is to have a really unique voice, a persona that's different from the competitors, and attractive to our target audience.
Brad shows you how to identify that target audience, find their online hangouts, learn about what they want to hear and then give it to them!
Web 2.0 & social networking for supporting practiceSarah Stewart
This slide show discusses how web 2.0 and social networking can be used to support people in the workplace, which in turn may help to improve recruitment & retention.
This is a very brief overview of some of the things a midwife has to consider when discharging a mother and baby from her care in the post natal period
Things for midwives to consider when taking a woman's history at the beginnin...Sarah Stewart
This presentation sets a framework for taking the history of a pregnant woman. If you have any comments about it, please add them to the "comments" section here
Using A Virtual Birth Unit To Teach Midwifery StudentsSarah Stewart
This is part of a workshop I ran with Dr Deborah Davis on Second Life and midwifery education at the Australian College of Midwives conference, Adelaide, September 2009. The presentation is about the work we have been doing with the virtual birthing unit in Second Life as part of the Second Life Education New Zealand project: http://slenz.wordpress.com
NB: I have to clarify that the BUD research was carried out by the University of Technology Sydney (UTS), not the University of Sydney
In this beginner workshop, bloggers will
learn the elements of an effective blog
and which platforms work best. Learn
the benefits of blogging and its impact
on your brand. Get tips on how to
creatively ignite conversation around
your blog with compelling content.
Social Media Presentation for Student Support Servies at JDCCCarol Bates
This presentation covers the fantastic five: Facebook, Twitter, Google+, LinkedIn, and YouTube. Presented by carolhbates for Student Support Services at Jefferson Davis Community College.
The Internet for Real People: Using the Web to Stay Connected, Informed and I...April Kyle
As businesses and mainstream media embrace social networks like Facebook, Twitter and YouTube, many people find themselves wondering how the Web can benefit them on a more personal level. Business fanpages and online press releases are fancy and fabulous, but what tools and trends should you be following to help streamline your online workflow and make personal connections grow?
This presentation was delivered to the Mountain View Rotary Club on August 23, 2011.
Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube...Diane Windingland
An introduction to Social media and social networking for emerging professional speakers--including action plans for Facebook, Twitter, LinkedIn, Wordpress and YouTube
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
ACE Women's Network - How social media can advance your careerJulie Wright
Women academic leaders in California can advance their careers using social media to:
- Expand their network & influence
- Form new professional relationships
- Keep themselves current
- Showcase their expertise
- Crowdsource research & ideas
This is a presentation I put together for a project working with jobseekers who were NOT high-end professionals. A large company laid off bunches of people, and most were retail workers and manufacturers who didn't know too much about online media. I was asked to put together a 4-day training that made it easy, and this is the result. Day 4 was reserved for any advanced material for which the group showed interest over the first 3 days.
Similar to 7 Easy Steps for Creating Your Own PLN (20)
Elementary School Spring Carnival Sign Ideas & Printables - Printable Posters...Believe Kids Fundraising
Elementary school carnival posters. Use these to quickly print signs for your spring carnival. You should be able to print just the pages you want from your computers print dialog box. You may find some have the exact items and prices you're offering. If not, you can import this into an editing program. From there you can type over the images with your own offerings and pricing - basically you'll just use the image as a template for your own flyer creation. Last but not least, you can just print the ones with the blanks and use a sharpie to fill in the info. Easy!
http://www.believekids.com http://www.believejay.blogspot.com http://www.spiritgeardirect.com
Here is an offer from Believe Kids Fundraising. A challenge whereby principals and parent groups (pta, pto) work together to achieve a 40% participation rate in their elementary school fundraiser and then go shopping! Principals earn $150 and parent groups earn $150 for a total of $300 in free shopping! The offer can be split up however you desire so if you prefer another type of split, it's fine. This is a special offer on top of all the other benefits a Believe fundraiser offers. You can find out more at www.BelieveKids.com and if you want to twitter it's @believekids and facebook is facebook.com/believekids - Thanks!
Schools are experiencing budget cuts and shortfalls. School fundraising can certainly make a big difference in combating 'less', however, there are things that can be done to help beyond fundraising.
Think improvements to school infrastructure, building and improvements inside the classroom. Think one-time expenses that return financial savings over time. Think recycling and supporting technology.
Thanks for looking and if you enjoy the presentation, please download it and share it as well! Thanks!
10 Reasons Your PTA or PTO should blog outlines specific reasons you should have a PTA or PTO blog site.
Summary:
1) Publicly state your goals.
2) Create a volunteer landing page.
3) Update the community on your progress.
4) Promote your activities and events.
5) Host extra information not available on flyers.
6) Share proof of accomplishments.
7) Recognize and celebrate milestones and contributions.
8) Post Your Calendar.
9) Extend Thank You's.
10) Get feedback!
This presentation from spiritgeardirect.com outlines 10 tips for a successful spirit gear drive. Many schools sell spirit gear such as customized school t-shirts, custom logo sweatshirts, engraved water bottles and embroidered items. When schools host this sort of fundraising drive, promoting the sale leads to fundraising success!
Something schools, PTA's, PTO's and other parent groups should never have to worry about is theft. However, school theft and embezzelment are two of the biggest threats to these groups. Any group dealing with money regularly should take steps to prevent theft from happening. Following these few steps from the Believe Kids presentation, will help guard your parent group from having money stolen from the school.
Something schools, PTA's, PTO's and other parent groups should never have to worry about is theft. However, school theft and embezzlement are two of the biggest threats to these groups. Any group dealing with money regularly should take steps to prevent theft from happening. Following these few steps from the Believe Kids presentation, will help guard your parent group from having money stolen from the school.
This book includes 101 easy to implement low and no-cost fundraising promotions. Adding simple promotions to your fundraiser will add excitement and generate additional profits for your school or group.
Ever wonder what the most popular toys were for a certain decade? Wonder what long-lost toy you may want to buy again? How about finding the perfect holiday gift for someone that brings back just the right childhood memories? Here is a list of the most popular toys by decade for your enjoyment.
This presentation offers parents 10 reasons to join the PTA. Enhancing the education of children is easier when parents are involved and the PTA offers a wide variety of volunteering options. Please share as you see fit and thanks for considering your school PTA - your children will thank you for it!
25 great school fundraiser prize ideas for the school principal. By throwing a contest and getting involved, school principals can make an impact on the success of their school fundraiser!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Power-sharing Class 10 is a vital aspect of democratic governance. It refers to the distribution of power among different organs of government, levels of government, and social groups. This ensures that no single entity can control all aspects of governance, promoting stability and unity in a diverse society.
For more information, visit-www.vavaclasses.com
Extraction Of Natural Dye From Beetroot (Beta Vulgaris) And Preparation Of He...SachinKumar945617
If you want to make , ppt, dissertation/research, project or any document edit service
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Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
4. Your PLN includes all the
different people and
websites you use in
order to collaborate,
communicate and learn.
From social networking
to bookmarking, the
avenues of sharing ideas
across the web are vast!
6. Anybody who wants to learn and
teach others in a web community.
This is particularly useful for
people in the field of education
who want to discuss and improve
the ways they incorporate web 2.0
practices in the classroom.
12. 1. Micro-Blogging
DO: Follow like-minded
people and share your
relevant news/blog posts
DON'T: Give out useless
information or use an
unprofessional tone
22. 4. Podcasts & Webinars
• Watch, listen and learn,
then make your own
• Save and subscribe to
channels and users
• Establish yourself as an
authority
26. 5. Wikis & NINGs
• Make a profile and join an
online community
• Specific to your own
interests and profession
• Many NINGs let you have
your own blog
36. 7. Photo Sharing
DO: Visit the Library of
Congress archives for
amazing archive photos
DON'T: Upload other
people's photos or those
protected by copyright
37. Links to get you started... Youtube.com
Twitter.com Slideshare.com
Gmail.com Animoto.com
Blogger.com Wikispace.com
Wordpress.com Ning.com
Typepad.com Skype.com
Delicious.com Gmail.com
Diigo.com Flickr.com
Apple.com/itunes/podcasts Picasaweb.google.com
38. If you're interested in learning
more about PLN websites, check
out our Fundraising PLN here:
www.thefundraisingpln.com
Another great resource is
The Educators PLN:
www.edupln.ning.com
39. Believe Kids Fundraising
This presentation created by
Believe Kids Fundraising, for more
information visit
www.believekids.com