2. The main colours of this poster are red and white, these colours tie in with the whole idea of the film as firstly red can be seen as a connotation of love, which is the main focus of the film as it is a romantic comedy. Red is also a Christmas colour which links in well with the film as it is set at this set time of year. The white goes well too, as it matches the snow in the images and makes you think of cold, wintery weather which links in to help promote the film as a not just romantic comedy but a Christmas film as well.

3. There is not one main image on this poster, but a collection that almost come together to make one. These images are close-up shots of all the stars of the film. This collection of big names helps to attract audiences as they will go to see the film because of their favourite actors or actresses. The images are not really realistic as they have been set up to promote the film, the actors and actresses have been styled for the photos to appear as they do in the film as their characters, however this works in a way to promote what the film looks like visually.

4. The colour of the text is red and black; this has been used as it stands out against the white background which makes it noticeable. The red colour ties in again with the theme of love running through the film and the black makes a bold statement.

5. The font is quite simple so it’s easy to read and understand. The heading ‘love actually’ has the love bold to make it stand out more than the rest of the text in the heading.

6. The poster is laid out in a way almost resembling a present as the images look like wrapping paper, with a bow tying them together. This reinforced the viewer of the poster that the film is set at Christmas. The images take up most of the poster and then the heading is in the bottom quarter, as it is in a large font it still stands out.

7. The tagline on this poster reads ‘The ultimate romantic comedy’ which is trying to send a message out to audiences that this film would be the best romantic comedy they’ve ever seen and attempts to make audiences feel like they mustn’t miss it.

8. I think this poster is mostly aimed at bringing in readymade audiences in as it makes a lot of effort towards, making sure the film is branded as a ‘romcom’ and not just a comedy. They have gone into a lot of effort to make the theme of love stand out and even have on the present label text reading ‘From the makers of four weddings, Bridget Jones and Notting Hill’ this would attract previous audiences who have enjoyed the makers other romantic comedies. However saying this, the poster can also attract new viewers as people might be attracted to the film because of a star they like is in it, or they want to see a Christmas film.

9. My reaction to the poster is that a lot of time has gone into; making sure the film was promoted in the correct way. They clearly wanted the film to be seen as a romantic comedy which is set at Christmas and is going to be the makers next big hit.