Surveys of 1000+ business bloggers from this year and last reveal all kinds of insights how marketers approach creating, promoting and evaluating their content.
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
How to Increase Your Online Presence in 30 Minutes a DaySprout Social
When it comes to online marketing, especially social media, consistency is a vital element to success. Regular presence for even a short amount of time is much more effective than one huge effort once a week. Devoting half an hour to it every day and spending it effectively will be enough to increase brand awareness, grow your audience and gain influence.
Olga will share a fast, 30-minute workout that would help any marketer track their success, grow and engage their audience, and discover new connections and opportunities. Along with activities, Olga will share what tools could help you be more efficient and save time.
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
The power of content curation for inbound marketingScoop.it
Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
How to Increase Your Online Presence in 30 Minutes a DaySprout Social
When it comes to online marketing, especially social media, consistency is a vital element to success. Regular presence for even a short amount of time is much more effective than one huge effort once a week. Devoting half an hour to it every day and spending it effectively will be enough to increase brand awareness, grow your audience and gain influence.
Olga will share a fast, 30-minute workout that would help any marketer track their success, grow and engage their audience, and discover new connections and opportunities. Along with activities, Olga will share what tools could help you be more efficient and save time.
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
The power of content curation for inbound marketingScoop.it
Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
Slides from the London Bloggers Meetup on Search Engine Optimisations. This SEO talk featured speakers: Charlotte Gunnell, SEO Manager for the Metro, Judith Lewis from SEO Chicks and also available at decabbit and Yiannis Pelekanos from marketing and search agency Klaxon. Focusing on the key ways you can improve your blog or website to make it more friendly for search engines in 2014.
Inbound Marketing: Your Competitive AdvantageHubSpot
Want to create marketing campaigns that your audience will love? Thousands of companies in the UK are using inbound marketing to help crush their competition. If your marketing strategy hasn't taken account of buyers' new habits -- or depends on renting attention -- you may soon discover you are one of the companies being crushed.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
5 Pieces of SEO Advice You Should Definitely IgnoreHubSpot
Need SEO advice? Don't know where to start? This quickfire SlidesShare will bring you through 5 important pieces of SEO advice you should ignore (as well as why!).
If you need more SEO advice, tune into Marketing Grader Live with Kieran Flanagan and Rand Fishkin on October 21st: http://hubs.ly/H01hJ-T0
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen
Could your content calendar use a little extra ... oomf? Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels.
Learn how to repurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss.
Any marketer who is focused on scaling a business has scrappiness built into their core. They hustle to make results happen. They are very clear goals, a great understanding of how to stack rank these goals using levers and an obsession with experimentation to continually improve upon their results.
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
10 tips to promote your content without spamming peopleMark Schaefer
The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.
Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
Slides from the London Bloggers Meetup on Search Engine Optimisations. This SEO talk featured speakers: Charlotte Gunnell, SEO Manager for the Metro, Judith Lewis from SEO Chicks and also available at decabbit and Yiannis Pelekanos from marketing and search agency Klaxon. Focusing on the key ways you can improve your blog or website to make it more friendly for search engines in 2014.
Inbound Marketing: Your Competitive AdvantageHubSpot
Want to create marketing campaigns that your audience will love? Thousands of companies in the UK are using inbound marketing to help crush their competition. If your marketing strategy hasn't taken account of buyers' new habits -- or depends on renting attention -- you may soon discover you are one of the companies being crushed.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
5 Pieces of SEO Advice You Should Definitely IgnoreHubSpot
Need SEO advice? Don't know where to start? This quickfire SlidesShare will bring you through 5 important pieces of SEO advice you should ignore (as well as why!).
If you need more SEO advice, tune into Marketing Grader Live with Kieran Flanagan and Rand Fishkin on October 21st: http://hubs.ly/H01hJ-T0
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen
Could your content calendar use a little extra ... oomf? Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels.
Learn how to repurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss.
Any marketer who is focused on scaling a business has scrappiness built into their core. They hustle to make results happen. They are very clear goals, a great understanding of how to stack rank these goals using levers and an obsession with experimentation to continually improve upon their results.
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
10 tips to promote your content without spamming peopleMark Schaefer
The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.
Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.
Blogging for Business - Sweet for all sizesKatie Laird
A small business Blogging for Business class looking at the basics of business blogs, who makes them work, must-have elements and ways to track success.
Blogging 201: From Blank Slate to Blog in Under an HourAdam Gartenberg
So you\'ve decided to start a blog, but aren\'t sure where to begin (or even what platform to use)? This session will start with a comparison of some of the most popular blogging platforms and then walk through step-by-step instructions to get you set up in no time!
(I am also holding Blogging 101 and Blogging 301 sessions if you\'re not sure if blogging is right for you, or if you already have a blog and are looking for more advanced advice.)
This will be presented live on 12/12 - http://anyvite.com/events/home/6omohiadjn
B2B companies who blog are able to increase awareness, credibility, search engine rankings and leads - all while linking marketing efforts back to business goals.
Free, Cheap and Easy Visual Marketing ToolsBarry Feldman
This deck from FeldmanCreative.com and Visme.co reveals an extensive list of tools you can use, for little or no investment, to crank up your visual marketing efforts and attract more readers.
20 Ideas for your Website Homepage ContentBarry Feldman
Perplexed about what to put on your website home? Every company deals with this tough challenge. The 20 ideas in this presentation should give you a strong starting point.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Over the past 30 years, venture capital has become a dominant force in the financing of innovative American companies. From Google to Intel to FedEx, companies supported by venture capital have profoundly changed the U.S. economy. Despite the young age of the venture capital industry, a fifth of current public U.S. companies received venture capital financing.
Read more: http://stanford.io/1GiVrcH
5 Myths on How to be More Eloquent during Presentation24Slides
Delivery will need just as much attention as your PowerPoint and content. Here are some of the common myths on how to be more eloquent when presenting and how to correct these.
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We published this infographic originally as a Gifographic, go take a look at it https://24slides.com/blog/gifographic-5-myths-to-be-more-eloquent/
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
Real Estate Regulatory Bill: Amendments and HighlightsSquare Yards
The much awaited #RealEstateRegulatoryBill is pending in Rajya Sabha. But what makes it imperative for Indian Real Estate? Here's what you need to know!
11 Stats You Didn’t Know About Employee RecognitionOfficevibe
Recognizing employees is one of the most overlooked facets of managements that even great leaders sometimes forget about. Without a good employee recognition strategy, people will feel unappreciated and build up stress.
In fact, the number 1 reason why most Americans leave their jobs is that they don’t feel appreciated . The last thing you want is to have high employee turnover because of poor employee recognition.
Officevibe put together some incredible statistics about employee recognition.
Read more on Officevibe blog:
https://www.officevibe.com/blog/employee-recognition-infographic
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
Follow us on Facebook:
https://www.facebook.com/officevibe
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Secrets of the Most Successful BloggersBarry Feldman
Three years of research on business blogging are summarized in this insightful infographic revealing the strategies and practices that produce the strongest results.
Turn Recorded Webinars into Sharable, Lead Generating ContentBrian Massey
This presentation will show you how to turn up the frequency and quality of your content output, with a minimum of time and resources.
We'll introduce you to the content cascade and inexpensive tools that turn Webinars into sharable, lead-generating content.
www.CascadeContent.com
There are a lot of Social Media and Web Design experts out there that are convinced they have the answer your business needs to be found on the web. We at Effective Connect realize we have no idea what the next big thing is... so we track every analytics we can and adjust your plan for what's working. Since we don't have a magic ball - we use scientific data to help us guide your business.
How To Gain Website Traffic Through Blogging [Slideshare]David Gabriel
It's easy to start a blog, but how do you gain traffic to it?
Whether you're blogging for personal use or to grow your business, gaining traffic can be a challenge.
In this slideshare I will go over my exact strategy for creating content and getting influencers to share it; thus gaining quality traffic.
I am confident, after you go through this slideshare, you will be able to increase your traffic to your blog.
If you have any questions or have an idea you'd like to share, let's connect over twitter @dgabrielsyr.
Enjoy!
Predict 2014, Doug Camplejohn Welcome to PredictFliptop
Why are we here talking about B2B marketing and data?
The fact is that it’s 2014, yet most B2B sales & marketing is still a guessing game. We throw money at different programs to see what sticks. We assign best guess scores to activities in our marketing automation systems. We use “rules of thumb” to see if we’re going to make our number for the quarter.
Every business wants the same thing, more eyes, more traffic, more customers. Ways to do this have changed over the years. Content and value rule. You can create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads.
Mad Easy Marketing For People Who Aren't MarketersMad Mimi
Grow your business and gain subscribers with effective placement of sign up forms on your website, blog and social media channels.
This deck also contains a great list of services and tools to help you grow your leads and subscribers.
Next, this deck covers the basics of SEO, how search engines work, microdata and schemas and optimizaton.
Finally, we cover the basics of engagement, setting goals and using auto-responders to connect better to potential customers.
After three months of research and analysis, we proudly present the results of "The LinkedIn Algorithm Research 2020". With answers to questions like "what is the impact of dwell time on the performance of my posts" or "does the algorithm works the same for a Company Page as it does for a Personal Page". In brief, everything you need to know about exceeding expectations on LinkedIn.
As the year winds down we round up.
How did we use social media in 2014? What did we post? When? How often? And on which platforms?
This presentations uses the newest data and reports to answer these questions and more like them.
Inform your next year's social media strategy by ensuring you're informed about this one!
SEO is often misunderstood and misrepresented, especially by those in the PR, communication and journalism fields. Because of this, SEO often gets left out of social media and, therefore the growing sector of content marketing, strategy and development. As content marketing becomes a growing part of social media (and PR), this presentation will solidify SEO’s importance to communication professionals as well as ways to integrate SEO into existing processes.
The Road to Recognition - Personal BrandingBarry Feldman
The Road to Recognition is the most comprehensive personal branding resource ever created. This presentation offers 26 milestones you'll want to focus on to accelerate the success of your career.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Word Power: 11 Techniques for Writing More Persuasive CopyBarry Feldman
Learn 11 of the most effective techniques for increasing conversion with persuasive copywriting. This presentation includes inspiring examples of epic persuasion plays to help you understand how to pack your pages with profit-driving word power.
21 Video Marketing Ideas for Small Business BudgetsBarry Feldman
Lights, camera, action... This infographic presents 21 video marketing ideas you can use to capitalize on the power of video marketing even if your budget is small.
A lot of people pose the question, "What are the most effective social media tactics?" I gathered the best answers from the experts and present them here.
Here's the ultimate cheat sheet for mastering #SlideShare, the world's largest business content community. Written by www.feldmancreative.com and designed by www.infobrandz.com.
The A-to-Z Guide to SlideShare introduces you to the language of #SlideShare and all it has to offer. Uncover the features of the world's largest content sharing community.
Social proof is the most powerful weapon on the web. Recommendations from friends, opinions and reviews blow away all other forms of marketing. Go into battle without them and you'll soon be dead meat.
This presentation digs into strategies for igniting the power of word of mouth, brand advocacy and social proof.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
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2. In both 2014 and 2015, Orbit Media
conducted a survey of more than
1000 BUSINESS
BLOGGERS.
Find out how you stack up with
blogging professionals worldwide.
4. 0.0%
20.0%
40.0%
60.0%
80.0%
Less than
500 words
500 - 1000
words
1000 - 1500
words
1500 - 2000
words
More than
2000 words
2014
2015
Taking time?
How long is your typical blog post?
Bloggers are investing more time creating posts.
5. Serious business bloggers put more effort into their craft and are logging longer hours.
16% spend 4+ hours per post. 6% spend 6+ hours.
2.5 hours is the average
time invested in writing.
6. The top 6% invest 2x as much
time as the bottom 70%.
54% knock-out blog posts in an hour or two.Will they achieve their goals?
7. 0.0%
10.0%
20.0%
30.0%
40.0%
Less than
1 hour
1- 2
hours
2- 3
hours
3- 4
hours
More than
6+ hours
2014
2015
4- 6
hours
Going long?
How long does it take to write a typical post?
Far more bloggers now pen lengthier posts.
8. Blog posts of 1,500+ words
have increased by 72%.
Average word counts are up approximately 100 words compared to last year.
9. Shorties
Less than 20% produce posts of less than 500 words (which is lower than last year).
The sweet spot
The 500 -1000 range remains the most popular length (though it’s declined).
Long
Posts of 1000 - 1500 words have increased
Longer
The trend holds steady in the 1500 - 2000 word range.
Longest
About 2x as many bloggers now write posts upwards of 2000 words.
10. 0.0%
7.5%
15.0%
22.5%
30.0%
more than
dailyr
daily 2 - 6
Posts/Week
weekly monthly less than
monthly
irregular
intervals
several
per month
2014
2015
Publish much?
How frequently are bloggers publishing?
85% publish at regular intervals.
11. The majority of bloggers publish weekly or more.
The number of bloggers publishing daily (or more) has risen.
53% publish at least weekly.
Only 15% publish at irregular intervals.
Daily bloggers report spending less time writing their posts.
15. There is a general increase
in the use of most
promotion channels.
Search, email, paid and influencer marketing are all up.
Buying traffic has increased dramatically.
$
17. Nearly half of all bloggers use
multiple images in their posts.
The use of audio has gone up.The use of video has gone down.
18. 0.0%
20.0%
40.0%
60.0%
80.0%
I edit my
own work
“show it to a person
or two”(informal)
I use an editor
(formal)
More than
one editor
2014
2015
Editor needed?
Do bloggers use editors?
The majority of bloggers do not have editors.
19. Only 16% have a formal
editing process.
There is a 16% increase in using editors.
20. 0.0%
12.5%
25.0%
37.5%
50.0%
none less than 5% 5 - 25% 25 - 50% 75 - 100%
2014
2015
50 - 75%
Guest posting?
What percentage of your posts are guest posts?
64% write for more than one blog.
21. 0.0%
15.0%
30.0%
45.0%
60.0%
none less than 5% 5 - 25 % 25 - 50 % 50 - 75 %
2014
2015
75 - 100 %
For hire?
(posts written to promote businesses other than their own)
What percentage of posts are written for clients?
57% write content on behalf of clients (at least some of the time).
22. 0.0%
7.5%
15.0%
22.5%
30.0%
I don’t have
acces to analytics
Never/Rarely Occasionally Usually Always
2014
2015
Who’s counting?
How often do bloggers check their analytics?
95% have access to analytics, but only 55% regularly check them.
23. WHAT’S NEW IN BUSINESS BLOGGING?
Bloggers are stepping it up.
Survey result comparisons from the past two years reflect an increase across the board in:
Time spent
per post
Length of the
average post
Posts created
for clients
Working on blogging
during office hours
25. Want to talk about
content marketing?
I invite you to share this research and welcome
opportunities to present data-based insights
regardingbusiness blogging,
content marketing and web design
and development.
http://www.orbitmedia.com/contact
Andy Crestodina, strategic director