This document summarizes marketing tactics used by small businesses and their effectiveness. It finds that while company websites and social media are used by over half of small businesses, online advertising has a lower effectiveness rate of only 17%. Search engine optimization is considered the most effective digital marketing tactic by those that use it, but half of businesses never update their online listings. Social media engagement rates are highest for businesses that post daily, reaching 22% of their fans in a given week. Daily deals can bring in new customers, with 29% of deal redeemers being brand new to businesses.