Bruce Lee Guide to Strategic Content (Remix)

1,986
-1

Published on

This is a presentation from Pubcon 2013 about developing a more strategic approach to content but also how to actually do that.

Published in: Technology, Design
0 Comments
14 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,986
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
26
Comments
0
Likes
14
Embeds 0
No embeds

No notes for slide
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  • Credits:Client Profile Template By AXZM – LinkContent Strategy Generator Tool V2 by SEO Gadget –LinkThe Content Matrix Template by Kevin Nichols –LinkWebsite Content Template By Brody Dorland– LinkThe Epic List of Content Strategy Resources by JonathonColman–LinkSlide # 9 Graphic by Brain Traffic – LinkSlide #11 From Caroline Kealey’s “Message Architecture Worksheet” - LinkSlide # 13 Image From The White Paper – Why Securing Communications and Content is a Critical Best Practice by Proofpoint– Link*All Photos of Bruce Lee Are Property of The Respective Copyright Holder
  • Resources:Content Strategy For The Web by Kristina HalvorsonElements of Content Strategy by Erin KissaneContent Strategy at Work by Margot BloomsteinManaging Enterprise Content: A Unified Content Strategy by Ann RockleyThe Epic List of Content Strategy Resources by JonathonColmanMetadata Workshop by Rachel LovingerComplete Beginner’s Guide to Content Strategy by Andrew MaierContent Templates to the Rescue by Erin KissaneBuilding Your Content Strategy with a Message Architecture by Margot BloomsteinDifference Between Content Strategy & Content Marketing? by Colleen JonesPsychographics Deconstructed: What We Look Like to… by Marty WeintraubSocial Media Can Generate Strong Story Ideas by Kylie Jane Wakefield11 Savvy Ways to Use Buyer Personas… by Rebecca CorlissFusing Content Strategy with Design by David GillisAn Introduction to User Journeys by Jason HobbsDoing a Content Inventory by Jeffrey VeenSuper Awesome Content Strategy Worksheet by Steve Floyd
  • About MeFor the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed (even before design).
  • Bruce Lee Guide to Strategic Content (Remix)

    1. 1. axz.mx/bruce-cs
    2. 2. Content Strategy For The Web Elements of Content Strategy Content Strategy at Work
    3. 3. axz.mx/wp-editorial
    4. 4. axz.mx/c-first
    5. 5. Use Client Profiles Organize all client insights, messaging, documentation in one place for the team working on it. Get client / stakeholders to sign off on all campaign goals and communication documents early on in the process. Content Analysis Tool Web Content Audit Tool Google Xpath Content Matrix LucidCharts Adwords Tool, Google Trends SEMRush, Open Site Explorer, Topsy, Facebook Ads, Social Crawlytics
    6. 6. Buyer Personas Usability Templates Content Templates Usertesting.com Blasamiq Mockups SEOMoz Ahrefs MajesticSEO Search Metrics WordPress SEO CS Generator Tool Mindjet & Confluence WP Editorial Calendar Easy Content Templates, Kapost, Trello, DivvyHQ, R aventools, Contently, Com pendium
    7. 7. Google Analytics CrazyEgg KissMetrics ClickTale ClickHeat Concept Feedback SilverBack Fivesecondtest Open Hallway Optimizely Unbounce
    8. 8. axz.mx/cs-worksheet
    9. 9. 1. 2. 3. 4. Slide #10 Graphic by Brain Traffic – Link Slide #11 From Caroline Kealey’s “Message Architecture Worksheet” – Link Slide # 13 Image From The White Paper – Why Securing Communications and Content is a Critical Best Practice by Proofpoint – Link Slide # 14 From – Worpress Editorial Calendar by Zack Grossbart – Link *All Photos of Bruce Lee Are Property of The Respective Copyright Holder
    10. 10. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Content Strategy For The Web by Kristina Halvorson – Link Elements of Content Strategy by Erin Kissane – Link Content Strategy at Work by Margot Bloomstein – Link Managing Enterprise Content: A Unified Content Strategy by Ann Rockley – Link The Epic List of Content Strategy Resources by Jonathon Colman – Link Metadata Workshop by Rachel Lovinger – Link Complete Beginner’s Guide to Content Strategy by Andrew Maier – Link Content Templates to the Rescue by Erin Kissane – Link Building Your Content Strategy with a Message Architecture by Margot Bloomstein – Link Difference Between Content Strategy & Content Marketing? by Colleen Jones – Link Psychographics Deconstructed: What We Look Like to… by Marty Weintraub – Link Social Media Can Generate Strong Story Ideas by Kylie Jane Wakefield – Link 11 Savvy Ways to Use Buyer Personas… by Rebecca Corliss – Link Fusing Content Strategy with Design by David Gillis – Link An Introduction to User Journeys by Jason Hobbs – Link Doing a Content Inventory by Jeffrey Veen – Link Super Awesome Content Strategy Worksheet By Steve Floyd – Link
    11. 11. For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed (even before design). Steve Floyd Founder / Principle at AXZM twitter: @nawlready phone: (214) 272-9109 www.axzm.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×