I was very excited and honored to present a 3-hour workshop at the Viterbi Hacker House at USC, which is where I went to college, around growth hacking and marketing for startups. Always fun connecting with students and being able to give back to my school.
Is growth that important?
What is growth hacking?
How do I get started with marketing and growth hacking?
How do I prioritize everything?
What is product/market fit?
What is the customer lifecycle?
Why do growth hacks fall into either acquisition, activation, retention, revenue, or referral buckets?
What are growth hacking and marketing examples from work?
What are 100+ examples of growth hacks at each stage?
How can they implement some of these today? Including onstage breakdowns of USC companies, including EnvoyNow.co and Bezalel.co
I know I’ll forget some tools, people, and resources, but....
Tools I mentioned you should check out:
People I mentioned who you should follow (in no particular order):
Resources I mentioned:
(definitely forgetting many, but a good start....)
Startup = Growth: http://growth.so/pgGrowth
Startup Priorities: http://growth.so/StartupPriorities
Blake Masters’ Notes: http://growth.so/BlakeMasters
Andy Johns’ Answers on Quora: http://growth.so/AndyJohnsQuora
Find A Growth Hacker For Your Startup: http://growth.so/FindGrowthHacker
The Only Thing That Matters: http://growth.so/Productmarketfit
Developer Content Marketing & Growth Hacking: http://growth.so/HitenShah
Gaining Early Traction by Doing Things that Don't Scale: http://growth.so/Zack415
Cialdini's Six Principles of Influence: http://growth.so/Robert-Cialdini
Startup Metrics for Pirates: http://growth.so/Pirate-Metrics
Traction vs. Growth: http://growth.so/TractionGrowth
AirBNB Growth: http://growth.so/AirbnbGrowth
Getting Launch Press for Your Startup: http://growth.so/MturkHack
Mobile Popups: http://bit.ly/QualarooGH
TripAdvisor’s Unfair Email Marketing Advantage: http://growth.so/TripAdvisorEmails
How to Gather 100,000 Emails in One Week: http://growth.so/PrelaunchEmails
The Medium Is The Message: http://growth.so/MediumIsMessage
Daily Growth Strategies: morganbrown.co
User Onboarding: useronboard.com