Metadata in the               Cross-Channel Ecosystem:               Consistency, Context               Interoperability  ...
Wednesday, 27 March, 13
IA Summit - Baltimore April 3-8Wednesday, 27 March, 13
EuroIA - Edinburgh Sept 26-28Wednesday, 27 March, 13
MetadataWednesday, 27 March, 13
Metadata enables                          consistency, context                          and interoperability in           ...
by managing, describing,                     and exchanging                   information objects.Wednesday, 27 March, 13
What is Metadata?Wednesday, 27 March, 13
National Information                          Standards OrganisationWednesday, 27 March, 13
Metadata is information                          about information objects.Wednesday, 27 March, 13
What is an                          information object?Wednesday, 27 March, 13
...a web pageWednesday, 27 March, 13
MS#Word#                                ...a documentWednesday, 27 March, 13
...a photographWednesday, 27 March, 13
Adam Ungstad                                     ...a nameWednesday, 27 March, 13
...a vegetable?Wednesday, 27 March, 13
...a vegetableWednesday, 27 March, 13
...a book   HTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ...
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML                                                  ...
...a shipmentWednesday, 27 March, 13
...a deliveryWednesday, 27 March, 13
...a userWednesday, 27 March, 13
There are three types                                           of metadata:   HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDE...
administrative,Wednesday, 27 March, 13
descriptive,Wednesday, 27 March, 13
and structural.Wednesday, 27 March, 13
Administrative MetadataWednesday, 27 March, 13
We use administrative                          metadata to manage                           information objects.Wednesday,...
This is useful for                          Responsive Design and                            Content Strategy.Wednesday, 2...
The Globe and Mail   HTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892Wednesday, 27 March, 13
DesktopWednesday, 27 March, 13
iPad (Browser)Wednesday, 27 March, 13
iPad (App)Wednesday, 27 March, 13
iPhone (Browser)Wednesday, 27 March, 13
iPhone (App)Wednesday, 27 March, 13
Administrative metadata can be         used to store content in chunks,            enabling you to style it for           ...
Wednesday, 27 March, 13
Subscription vs Free ContentWednesday, 27 March, 13
Free / Subscription-only                  Syndicated / Local                  Publication Date                  Expiry Dat...
Right content                          Right time                          Right channel                          Right us...
Administrative metadata                           enables consistency.Wednesday, 27 March, 13
Descriptive MetadataWednesday, 27 March, 13
We use descriptive metadata                     to discover and identify                       information objects.Wednesd...
This is useful for                          Faceted Search.Wednesday, 27 March, 13
Home Depot   HTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/Wednesday, 27 March, 13
Wednesday, 27 March, 13
Wednesday, 27 March, 13
FacetsWednesday, 27 March, 13
Descriptive metadata                            enables context.Wednesday, 27 March, 13
Structural MetadataWednesday, 27 March, 13
We use structural                          metadata to exchange                           information objects.Wednesday, 2...
This is useful for                           Rich Snippets.Wednesday, 27 March, 13
Secret Lakes of Southern                             Vancouver IslandWednesday, 27 March, 13
Wednesday, 27 March, 13
Wednesday, 27 March, 13
Wednesday, 27 March, 13
Wednesday, 27 March, 13
Wednesday, 27 March, 13
Name%                          What’s in a name?Wednesday, 27 March, 13
First&Name&                          Middle&Ini0al&                          Last&Name&                          What’s in...
First(Name(    Other(Given(Names(                                 cv(             cv(                          Surname(   ...
First(Name(    Other(Given(Names(                                 cv(             cv(                          Surname(   ...
First(Name(    Other(Given(Names(                                 cv(             cv(                          Surname(   ...
FirstName    OtherGivenNames                                      cv             cv                               FamilyNa...
FirstName    OtherGivenNames                          cv             cv                   FamilyName                      ...
Structural metadata                          enables interoperability.Wednesday, 27 March, 13
Cross-Channel                           EcosystemWednesday, 27 March, 13
EcosystemsWednesday, 27 March, 13
Photo Credit: <a href="http://www.flickr.com/photos/7226703@N06/5913296218/">henrikj</a> via <a href="http://compfight.com">...
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phils 1stPix</a> via <a href="http://compfight...
“A biological community of                           interacting organisms and                          their physical env...
“...a complex set of                 relationships among the living                     resources, habitats and           ...
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
Wednesday, 27 March, 13
Mediums                           Channels                          Interactions                          TouchpointsWedne...
MediumWednesday, 27 March, 13
“the intervening substance                              through which                        sensory impressions are      ...
THE WEB        TV   PAPERWednesday, 27 March, 13
ChannelsWednesday, 27 March, 13
“a path along which                  information (as data or music)                    in the form of an electrical       ...
7           NEW YORK                                            TIMES           WEBSITE        TV CHANNEL   NEWSPAPERWedne...
We can cross channels                           in the same media.Wednesday, 27 March, 13
We can cross channels                           in the same media.                             phone transfersWednesday, 2...
We can cross channels                           in the same media.                          using your facebook ID        ...
Multi-Channel                          is not the same as                            Cross-ChannelWednesday, 27 March, 13
Multi-Channel ExperienceWednesday, 27 March, 13
Paying your phone billWednesday, 27 March, 13
PHONE          WEBSITE   SMS   MAIL   APPWednesday, 27 March, 13
PHONE          WEBSITE   SMS   MAIL   APPWednesday, 27 March, 13
PHONE          WEBSITE   SMS   MAIL   APPWednesday, 27 March, 13
PHONE          WEBSITE   SMS   MAIL   APPWednesday, 27 March, 13
Cross-Channel ExperienceWednesday, 27 March, 13
Buying a (physical) book                               from AmazonWednesday, 27 March, 13
PHONE          WEBSITE   SMS   MAIL   APPWednesday, 27 March, 13
PHONE          WEBSITE   SMS   MAIL   APPWednesday, 27 March, 13
A cross-channel experience                   requires an information                exchange between channels.Wednesday, 2...
MEDIUM                          THE WEB      TV          PAPER                                        7                   ...
InteractionsWednesday, 27 March, 13
“a reciprocal action or                                 influence”                                             - Oxford Dic...
$              PAYING            WATCHING      READING              A BILL          THE SIMPSONS   THE NEWSWednesday, 27 M...
MEDIUM                           THE WEB            TV           PAPER                                               7    ...
TouchpointsWednesday, 27 March, 13
“an encounter where                          customers and business                            exchange information,      ...
VAN V EDM                                        EDM V CAL                                         OTW V LA       MONTHLY ...
MEDIUM                            THE WEB           TV           PAPER                                               7    ...
Internet of ThingsWednesday, 27 March, 13
bears, bats & bees   HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/Wednesday, 27 March, 13
HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/                                          ...
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/                                          ...
GlowCaps   HTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYP...
Smart Baby Monitors   HTTP://WWW.WITHINGS.COM/EN/BABYMONITORWednesday, 27 March, 13
Nike+ Fuel Band   HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBANDWednesday, 27 March, 13
HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/                                          ...
Industrial Wireless Sensors   Photo Credit: <a href="http://www.flickr.com/photos/84725742@N00/3794260039/">blankdots</a> v...
A Trackable Object   HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBANDWednesday, 27 March, 13
Smart Packages   HTTP://WWW.NEAROF.COM/?P=628Wednesday, 27 March, 13
HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/Wednesday, 27 March, 13
Wednesday, 27 March, 13
PHONE          WEBSITE   SMS   GLO-CAP   APPWednesday, 27 March, 13
Information ExchangesWednesday, 27 March, 13
Wednesday, 27 March, 13
X"Wednesday, 27 March, 13
X"        Y"Wednesday, 27 March, 13
X"                              ?"                          XWednesday, 27 March, 13
?"             Y"                          YWednesday, 27 March, 13
X"            Y"                          ZWednesday, 27 March, 13
X"                  Y"                          ENGLISHWednesday, 27 March, 13
X"                 Y"                          FRENCHWednesday, 27 March, 13
X"        Y"Wednesday, 27 March, 13
X"            Y"                          ZWednesday, 27 March, 13
X"                    Y"                           METADATA                          STANDARDSWednesday, 27 March, 13
X"               Y"                          NIEMWednesday, 27 March, 13
X"                 Y"                          DUBLIN                           COREWednesday, 27 March, 13
X"                Y"                          OASISWednesday, 27 March, 13
X"                    Y"                            GOOD                          RELATIONSWednesday, 27 March, 13
X"              Y"                          XMLWednesday, 27 March, 13
SchemaWednesday, 27 March, 13
“...a model for describing                     the structure of information.”                                             ...
XMLWednesday, 27 March, 13
.xml                          .xsdWednesday, 27 March, 13
What does a                          schema specify?Wednesday, 27 March, 13
SemanticsWednesday, 27 March, 13
meaningWednesday, 27 March, 13
“bench”Wednesday, 27 March, 13
“bench” (Canada)Wednesday, 27 March, 13
“bench” (Australia)Wednesday, 27 March, 13
Name%Wednesday, 27 March, 13
First&Name&                          Last%Name%Wednesday, 27 March, 13
Given&Name&                          FamilyNameWednesday, 27 March, 13
SyntaxWednesday, 27 March, 13
expressionWednesday, 27 March, 13
“capsicum”Wednesday, 27 March, 13
“capsicum”Wednesday, 27 March, 13
“red pepper”Wednesday, 27 March, 13
Name%Wednesday, 27 March, 13
3ric?Wednesday, 27 March, 13
St. Germaine?Wednesday, 27 March, 13
Saint Germaine?Wednesday, 27 March, 13
LexiconWednesday, 27 March, 13
vocabularyWednesday, 27 March, 13
Name%Wednesday, 27 March, 13
The Cookie Monster?Wednesday, 27 March, 13
Talula Does The Hula                              From Hawaii?Wednesday, 27 March, 13
Status&Wednesday, 27 March, 13
Green?Wednesday, 27 March, 13
Under Review?Wednesday, 27 March, 13
Implementation Phase?Wednesday, 27 March, 13
Ready?Wednesday, 27 March, 13
Status&Wednesday, 27 March, 13
Linked DataWednesday, 27 March, 13
“...a recommended best                             practice for exposing,                           sharing, and connectin...
X"                    Y"                           METADATA                          STANDARDSWednesday, 27 March, 13
METADATA                          STANDARDSWednesday, 27 March, 13
METADATA                                  STANDARDS      ORGANIZATION 1                                                   ...
METADATA                                             STANDARDS            ORGANIZATION    ORGANIZATION   ORGANIZATION   OR...
standards                          enable exchangesWednesday, 27 March, 13
exchanges                          enable data linkingWednesday, 27 March, 13
Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/Wednesday, 27 March, 13
OntologiesWednesday, 27 March, 13
“...a specification of a                            conceptualization.”                                                Stan...
“...the exact description                                 of things and                             their relationships.” ...
X"Wednesday, 27 March, 13
A controlled vocabulary is a                             lightwieght ontology.Wednesday, 27 March, 13
employee                                subclassOf person                               director                          ...
HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Wednesday, 27 March, 13
1:1                           1 : many                          many : manyWednesday, 27 March, 13
HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Wednesday, 27 March, 13
is part of                          is used with                           is made ofWednesday, 27 March, 13
Friend of a Friend (FOAF)                    What properties are                associated with a user profile?Wednesday, 2...
Good Relations                          What components is a                          product made out of?Wednesday, 27 Ma...
Semantically-Interlinked                          Online Communities (SIOC)                             What is a blog pos...
Ontologies are documented                        using frameworks like                            RDF and OWLWednesday, 27...
HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGYWednesday, 27 March, 13
Web of DataWednesday, 27 March, 13
Web of DocumentsWednesday, 27 March, 13
“population geneva”Wednesday, 27 March, 13
Population!                              !                           GenevaWednesday, 27 March, 13
Web of DataWednesday, 27 March, 13
Population                           GenevaWednesday, 27 March, 13
Wednesday, 27 March, 13
Knowledge GraphWednesday, 27 March, 13
Knowledge Graph                                       Knowledge GraphWednesday, 27 March, 13
Knowledge Graph                                       Knowledge Graph (DBPedia)                                       Know...
Knowledge Graph   Google Maps                                       Knowledge Graph (DBPedia)                             ...
Knowledge Graph   Google Maps                     Search Results                                       Knowledge Graph (DB...
Answers not documentsWednesday, 27 March, 13
Where do we start?Wednesday, 27 March, 13
1. Make metadata a priorityWednesday, 27 March, 13
Link metadata to ROIWednesday, 27 March, 13
Identify breakdowns in                              cross-channel                               experiencesWednesday, 27 M...
Show how they can be                          improved with an                       information exchangeWednesday, 27 Mar...
Better experiences                            create loyaltyWednesday, 27 March, 13
Loyalty drives revenueWednesday, 27 March, 13
2. Define your dataWednesday, 27 March, 13
information objectsWednesday, 27 March, 13
content assetsWednesday, 27 March, 13
usersWednesday, 27 March, 13
Start with a                          controlled vocabularyWednesday, 27 March, 13
Semantics                           Syntax                           LexiconWednesday, 27 March, 13
Add relationshipsWednesday, 27 March, 13
Use existing standardsWednesday, 27 March, 13
3. Identify ExchangesWednesday, 27 March, 13
X"            Y"                          ZWednesday, 27 March, 13
Internal & ExternalWednesday, 27 March, 13
Current & PotentialWednesday, 27 March, 13
Journey MapsWednesday, 27 March, 13
@uxjamWednesday, 27 March, 13
Diary StudiesWednesday, 27 March, 13
Business OrigamiWednesday, 27 March, 13
@jessmcmullinWednesday, 27 March, 13
Happy PathsWednesday, 27 March, 13
Unplanned PathsWednesday, 27 March, 13
4. Build the infrastructureWednesday, 27 March, 13
Start smallWednesday, 27 March, 13
Build on what existsWednesday, 27 March, 13
Borrow & ReuseWednesday, 27 March, 13
5. GovernanceWednesday, 27 March, 13
Create enterprise                          information mapsWednesday, 27 March, 13
Standardize your                             standardsWednesday, 27 March, 13
You have to start                            somewhere.Wednesday, 27 March, 13
Build better                          cross-channel                           experiencesWednesday, 27 March, 13
with metadata.Wednesday, 27 March, 13
Thank You!                          @AdamUngstadWednesday, 27 March, 13
Wednesday, 27 March, 13
Upcoming SlideShare
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UX Romandie Episode 14: Metadata in the Cross-Channel Ecosystem

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Keynote presentation for the UX Romandie group on March 26, 2013 at the Hotel Bristol in Geneva, Switzerland. An introduction to how metadata enables us to manage, describe and exchange information objects. Topics covered include: content strategy, responsive design, rich snippets, cross-channel service design, the internet of things, xml schema, metadata frameworks such as Good Relations and OASIS, Linked Data and Ontologies.

Published in: Technology

UX Romandie Episode 14: Metadata in the Cross-Channel Ecosystem

  1. 1. Metadata in the Cross-Channel Ecosystem: Consistency, Context Interoperability @AdamUngstadWednesday, 27 March, 13
  2. 2. Wednesday, 27 March, 13
  3. 3. IA Summit - Baltimore April 3-8Wednesday, 27 March, 13
  4. 4. EuroIA - Edinburgh Sept 26-28Wednesday, 27 March, 13
  5. 5. MetadataWednesday, 27 March, 13
  6. 6. Metadata enables consistency, context and interoperability in the cross-channel ecosystemWednesday, 27 March, 13
  7. 7. by managing, describing, and exchanging information objects.Wednesday, 27 March, 13
  8. 8. What is Metadata?Wednesday, 27 March, 13
  9. 9. National Information Standards OrganisationWednesday, 27 March, 13
  10. 10. Metadata is information about information objects.Wednesday, 27 March, 13
  11. 11. What is an information object?Wednesday, 27 March, 13
  12. 12. ...a web pageWednesday, 27 March, 13
  13. 13. MS#Word# ...a documentWednesday, 27 March, 13
  14. 14. ...a photographWednesday, 27 March, 13
  15. 15. Adam Ungstad ...a nameWednesday, 27 March, 13
  16. 16. ...a vegetable?Wednesday, 27 March, 13
  17. 17. ...a vegetableWednesday, 27 March, 13
  18. 18. ...a book HTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ02010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  19. 19. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML ...a packageWednesday, 27 March, 13
  20. 20. ...a shipmentWednesday, 27 March, 13
  21. 21. ...a deliveryWednesday, 27 March, 13
  22. 22. ...a userWednesday, 27 March, 13
  23. 23. There are three types of metadata: HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDERSTANDINGMETADATA.PDF://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  24. 24. administrative,Wednesday, 27 March, 13
  25. 25. descriptive,Wednesday, 27 March, 13
  26. 26. and structural.Wednesday, 27 March, 13
  27. 27. Administrative MetadataWednesday, 27 March, 13
  28. 28. We use administrative metadata to manage information objects.Wednesday, 27 March, 13
  29. 29. This is useful for Responsive Design and Content Strategy.Wednesday, 27 March, 13
  30. 30. The Globe and Mail HTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892Wednesday, 27 March, 13
  31. 31. DesktopWednesday, 27 March, 13
  32. 32. iPad (Browser)Wednesday, 27 March, 13
  33. 33. iPad (App)Wednesday, 27 March, 13
  34. 34. iPhone (Browser)Wednesday, 27 March, 13
  35. 35. iPhone (App)Wednesday, 27 March, 13
  36. 36. Administrative metadata can be used to store content in chunks, enabling you to style it for a given device.Wednesday, 27 March, 13
  37. 37. Wednesday, 27 March, 13
  38. 38. Subscription vs Free ContentWednesday, 27 March, 13
  39. 39. Free / Subscription-only Syndicated / Local Publication Date Expiry Date Internal Content Owner Usage RightsWednesday, 27 March, 13
  40. 40. Right content Right time Right channel Right userWednesday, 27 March, 13
  41. 41. Administrative metadata enables consistency.Wednesday, 27 March, 13
  42. 42. Descriptive MetadataWednesday, 27 March, 13
  43. 43. We use descriptive metadata to discover and identify information objects.Wednesday, 27 March, 13
  44. 44. This is useful for Faceted Search.Wednesday, 27 March, 13
  45. 45. Home Depot HTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/Wednesday, 27 March, 13
  46. 46. Wednesday, 27 March, 13
  47. 47. Wednesday, 27 March, 13
  48. 48. FacetsWednesday, 27 March, 13
  49. 49. Descriptive metadata enables context.Wednesday, 27 March, 13
  50. 50. Structural MetadataWednesday, 27 March, 13
  51. 51. We use structural metadata to exchange information objects.Wednesday, 27 March, 13
  52. 52. This is useful for Rich Snippets.Wednesday, 27 March, 13
  53. 53. Secret Lakes of Southern Vancouver IslandWednesday, 27 March, 13
  54. 54. Wednesday, 27 March, 13
  55. 55. Wednesday, 27 March, 13
  56. 56. Wednesday, 27 March, 13
  57. 57. Wednesday, 27 March, 13
  58. 58. Wednesday, 27 March, 13
  59. 59. Name% What’s in a name?Wednesday, 27 March, 13
  60. 60. First&Name& Middle&Ini0al& Last&Name& What’s in a name?Wednesday, 27 March, 13
  61. 61. First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Wednesday, 27 March, 13
  62. 62. First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Wednesday, 27 March, 13
  63. 63. First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Wednesday, 27 March, 13
  64. 64. FirstName OtherGivenNames cv cv FamilyName FamilyName(Birth) cv FamilyName(Previous) cv Stored in a databaseWednesday, 27 March, 13
  65. 65. FirstName OtherGivenNames cv cv FamilyName Name% FamilyName(Birth) cv FamilyName(Previous) cv Exchange DataWednesday, 27 March, 13
  66. 66. Structural metadata enables interoperability.Wednesday, 27 March, 13
  67. 67. Cross-Channel EcosystemWednesday, 27 March, 13
  68. 68. EcosystemsWednesday, 27 March, 13
  69. 69. Photo Credit: <a href="http://www.flickr.com/photos/7226703@N06/5913296218/">henrikj</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/ licenses/by-nc/2.0/">cc</a>Wednesday, 27 March, 13
  70. 70. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  71. 71. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  72. 72. Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phils 1stPix</a> via <a href="http://compfight.com">Compfight</a> <a href="http:// creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>Wednesday, 27 March, 13
  73. 73. “A biological community of interacting organisms and their physical environment.” - OxfordWednesday, 27 March, 13
  74. 74. “...a complex set of relationships among the living resources, habitats and residents of an area.” - Michigan Tech Kid’s CornerWednesday, 27 March, 13
  75. 75. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  76. 76. Wednesday, 27 March, 13
  77. 77. Mediums Channels Interactions TouchpointsWednesday, 27 March, 13
  78. 78. MediumWednesday, 27 March, 13
  79. 79. “the intervening substance through which sensory impressions are conveyed or physical forces are transmitted” - Oxford DictionaryWednesday, 27 March, 13
  80. 80. THE WEB TV PAPERWednesday, 27 March, 13
  81. 81. ChannelsWednesday, 27 March, 13
  82. 82. “a path along which information (as data or music) in the form of an electrical signal passes” - Merriam-WebsterWednesday, 27 March, 13
  83. 83. 7 NEW YORK TIMES WEBSITE TV CHANNEL NEWSPAPERWednesday, 27 March, 13
  84. 84. We can cross channels in the same media.Wednesday, 27 March, 13
  85. 85. We can cross channels in the same media. phone transfersWednesday, 27 March, 13
  86. 86. We can cross channels in the same media. using your facebook ID to sign in to a websiteWednesday, 27 March, 13
  87. 87. Multi-Channel is not the same as Cross-ChannelWednesday, 27 March, 13
  88. 88. Multi-Channel ExperienceWednesday, 27 March, 13
  89. 89. Paying your phone billWednesday, 27 March, 13
  90. 90. PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  91. 91. PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  92. 92. PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  93. 93. PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  94. 94. Cross-Channel ExperienceWednesday, 27 March, 13
  95. 95. Buying a (physical) book from AmazonWednesday, 27 March, 13
  96. 96. PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  97. 97. PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  98. 98. A cross-channel experience requires an information exchange between channels.Wednesday, 27 March, 13
  99. 99. MEDIUM THE WEB TV PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPERWednesday, 27 March, 13
  100. 100. InteractionsWednesday, 27 March, 13
  101. 101. “a reciprocal action or influence” - Oxford DictionaryWednesday, 27 March, 13
  102. 102. $ PAYING WATCHING READING A BILL THE SIMPSONS THE NEWSWednesday, 27 March, 13
  103. 103. MEDIUM THE WEB TV PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPER INTERACTION $ WATCHING READING PAYING A BILL THE SIMPSONS THE NEWSWednesday, 27 March, 13
  104. 104. TouchpointsWednesday, 27 March, 13
  105. 105. “an encounter where customers and business exchange information, provide service, or handle transactions. - WikipediaWednesday, 27 March, 13
  106. 106. VAN V EDM EDM V CAL OTW V LA MONTHLY SHAMPOO SPORTS PAYMENT FORM COMMERCIAL SCORESWednesday, 27 March, 13
  107. 107. MEDIUM THE WEB TV PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPER INTERACTION $ WATCHING READING PAYING A BILL THE SIMPSONS THE NEWS VAN V EDM EDM V CAL TOUCHPOINT OTT V LA MONTHLY SHAMPOO SPORTS PAYMENT FORM COMMERCIAL SCORESWednesday, 27 March, 13
  108. 108. Internet of ThingsWednesday, 27 March, 13
  109. 109. bears, bats & bees HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/Wednesday, 27 March, 13
  110. 110. HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/ bearsWednesday, 27 March, 13
  111. 111. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  112. 112. HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/ batsWednesday, 27 March, 13
  113. 113. GlowCaps HTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYPVVM:&VED=0CAUQJRW&URL=HTTP%3A%2F %2FWWW.FASTCODESIGN.COM%2FIDEA-2010%2FVITALITY-GLOWCAPS&EI=EV5OUY-YLU2L0WWSQOG4DA&BVM=BV.44158598,D.ZWU&PSIG=AFQJCNG7SMN21RCO1IRA0BEVYX2APSCREA&UST=1364217461886Wednesday, 27 March, 13
  114. 114. Smart Baby Monitors HTTP://WWW.WITHINGS.COM/EN/BABYMONITORWednesday, 27 March, 13
  115. 115. Nike+ Fuel Band HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBANDWednesday, 27 March, 13
  116. 116. HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/ beesWednesday, 27 March, 13
  117. 117. Industrial Wireless Sensors Photo Credit: <a href="http://www.flickr.com/photos/84725742@N00/3794260039/">blankdots</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-n nd/2.0/">cc</a>Wednesday, 27 March, 13
  118. 118. A Trackable Object HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBANDWednesday, 27 March, 13
  119. 119. Smart Packages HTTP://WWW.NEAROF.COM/?P=628Wednesday, 27 March, 13
  120. 120. HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/Wednesday, 27 March, 13
  121. 121. Wednesday, 27 March, 13
  122. 122. PHONE WEBSITE SMS GLO-CAP APPWednesday, 27 March, 13
  123. 123. Information ExchangesWednesday, 27 March, 13
  124. 124. Wednesday, 27 March, 13
  125. 125. X"Wednesday, 27 March, 13
  126. 126. X" Y"Wednesday, 27 March, 13
  127. 127. X" ?" XWednesday, 27 March, 13
  128. 128. ?" Y" YWednesday, 27 March, 13
  129. 129. X" Y" ZWednesday, 27 March, 13
  130. 130. X" Y" ENGLISHWednesday, 27 March, 13
  131. 131. X" Y" FRENCHWednesday, 27 March, 13
  132. 132. X" Y"Wednesday, 27 March, 13
  133. 133. X" Y" ZWednesday, 27 March, 13
  134. 134. X" Y" METADATA STANDARDSWednesday, 27 March, 13
  135. 135. X" Y" NIEMWednesday, 27 March, 13
  136. 136. X" Y" DUBLIN COREWednesday, 27 March, 13
  137. 137. X" Y" OASISWednesday, 27 March, 13
  138. 138. X" Y" GOOD RELATIONSWednesday, 27 March, 13
  139. 139. X" Y" XMLWednesday, 27 March, 13
  140. 140. SchemaWednesday, 27 March, 13
  141. 141. “...a model for describing the structure of information.” - xml.comWednesday, 27 March, 13
  142. 142. XMLWednesday, 27 March, 13
  143. 143. .xml .xsdWednesday, 27 March, 13
  144. 144. What does a schema specify?Wednesday, 27 March, 13
  145. 145. SemanticsWednesday, 27 March, 13
  146. 146. meaningWednesday, 27 March, 13
  147. 147. “bench”Wednesday, 27 March, 13
  148. 148. “bench” (Canada)Wednesday, 27 March, 13
  149. 149. “bench” (Australia)Wednesday, 27 March, 13
  150. 150. Name%Wednesday, 27 March, 13
  151. 151. First&Name& Last%Name%Wednesday, 27 March, 13
  152. 152. Given&Name& FamilyNameWednesday, 27 March, 13
  153. 153. SyntaxWednesday, 27 March, 13
  154. 154. expressionWednesday, 27 March, 13
  155. 155. “capsicum”Wednesday, 27 March, 13
  156. 156. “capsicum”Wednesday, 27 March, 13
  157. 157. “red pepper”Wednesday, 27 March, 13
  158. 158. Name%Wednesday, 27 March, 13
  159. 159. 3ric?Wednesday, 27 March, 13
  160. 160. St. Germaine?Wednesday, 27 March, 13
  161. 161. Saint Germaine?Wednesday, 27 March, 13
  162. 162. LexiconWednesday, 27 March, 13
  163. 163. vocabularyWednesday, 27 March, 13
  164. 164. Name%Wednesday, 27 March, 13
  165. 165. The Cookie Monster?Wednesday, 27 March, 13
  166. 166. Talula Does The Hula From Hawaii?Wednesday, 27 March, 13
  167. 167. Status&Wednesday, 27 March, 13
  168. 168. Green?Wednesday, 27 March, 13
  169. 169. Under Review?Wednesday, 27 March, 13
  170. 170. Implementation Phase?Wednesday, 27 March, 13
  171. 171. Ready?Wednesday, 27 March, 13
  172. 172. Status&Wednesday, 27 March, 13
  173. 173. Linked DataWednesday, 27 March, 13
  174. 174. “...a recommended best practice for exposing, sharing, and connecting pieces of data, information, and knowledge” - WikipediaWednesday, 27 March, 13
  175. 175. X" Y" METADATA STANDARDSWednesday, 27 March, 13
  176. 176. METADATA STANDARDSWednesday, 27 March, 13
  177. 177. METADATA STANDARDS ORGANIZATION 1 ORGANIZATION 4 ORGANIZATION 2 ORGANIZATION 3Wednesday, 27 March, 13
  178. 178. METADATA STANDARDS ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATIONWednesday, 27 March, 13
  179. 179. standards enable exchangesWednesday, 27 March, 13
  180. 180. exchanges enable data linkingWednesday, 27 March, 13
  181. 181. Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/Wednesday, 27 March, 13
  182. 182. OntologiesWednesday, 27 March, 13
  183. 183. “...a specification of a conceptualization.” Stanford.eduWednesday, 27 March, 13
  184. 184. “...the exact description of things and their relationships.” - w3schools.comWednesday, 27 March, 13
  185. 185. X"Wednesday, 27 March, 13
  186. 186. A controlled vocabulary is a lightwieght ontology.Wednesday, 27 March, 13
  187. 187. employee subclassOf person director subclassOf employee project manager subclassOf employee worksOn Project reportsTo Director lackey subclassOf employee worksOn project reportsTo project manage HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Wednesday, 27 March, 13
  188. 188. HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Wednesday, 27 March, 13
  189. 189. 1:1 1 : many many : manyWednesday, 27 March, 13
  190. 190. HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Wednesday, 27 March, 13
  191. 191. is part of is used with is made ofWednesday, 27 March, 13
  192. 192. Friend of a Friend (FOAF) What properties are associated with a user profile?Wednesday, 27 March, 13
  193. 193. Good Relations What components is a product made out of?Wednesday, 27 March, 13
  194. 194. Semantically-Interlinked Online Communities (SIOC) What is a blog post?Wednesday, 27 March, 13
  195. 195. Ontologies are documented using frameworks like RDF and OWLWednesday, 27 March, 13
  196. 196. HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGYWednesday, 27 March, 13
  197. 197. Web of DataWednesday, 27 March, 13
  198. 198. Web of DocumentsWednesday, 27 March, 13
  199. 199. “population geneva”Wednesday, 27 March, 13
  200. 200. Population! ! GenevaWednesday, 27 March, 13
  201. 201. Web of DataWednesday, 27 March, 13
  202. 202. Population GenevaWednesday, 27 March, 13
  203. 203. Wednesday, 27 March, 13
  204. 204. Knowledge GraphWednesday, 27 March, 13
  205. 205. Knowledge Graph Knowledge GraphWednesday, 27 March, 13
  206. 206. Knowledge Graph Knowledge Graph (DBPedia) Knowledge GraphWednesday, 27 March, 13
  207. 207. Knowledge Graph Google Maps Knowledge Graph (DBPedia) Knowledge GraphWednesday, 27 March, 13
  208. 208. Knowledge Graph Google Maps Search Results Knowledge Graph (DBPedia) Knowledge GraphWednesday, 27 March, 13
  209. 209. Answers not documentsWednesday, 27 March, 13
  210. 210. Where do we start?Wednesday, 27 March, 13
  211. 211. 1. Make metadata a priorityWednesday, 27 March, 13
  212. 212. Link metadata to ROIWednesday, 27 March, 13
  213. 213. Identify breakdowns in cross-channel experiencesWednesday, 27 March, 13
  214. 214. Show how they can be improved with an information exchangeWednesday, 27 March, 13
  215. 215. Better experiences create loyaltyWednesday, 27 March, 13
  216. 216. Loyalty drives revenueWednesday, 27 March, 13
  217. 217. 2. Define your dataWednesday, 27 March, 13
  218. 218. information objectsWednesday, 27 March, 13
  219. 219. content assetsWednesday, 27 March, 13
  220. 220. usersWednesday, 27 March, 13
  221. 221. Start with a controlled vocabularyWednesday, 27 March, 13
  222. 222. Semantics Syntax LexiconWednesday, 27 March, 13
  223. 223. Add relationshipsWednesday, 27 March, 13
  224. 224. Use existing standardsWednesday, 27 March, 13
  225. 225. 3. Identify ExchangesWednesday, 27 March, 13
  226. 226. X" Y" ZWednesday, 27 March, 13
  227. 227. Internal & ExternalWednesday, 27 March, 13
  228. 228. Current & PotentialWednesday, 27 March, 13
  229. 229. Journey MapsWednesday, 27 March, 13
  230. 230. @uxjamWednesday, 27 March, 13
  231. 231. Diary StudiesWednesday, 27 March, 13
  232. 232. Business OrigamiWednesday, 27 March, 13
  233. 233. @jessmcmullinWednesday, 27 March, 13
  234. 234. Happy PathsWednesday, 27 March, 13
  235. 235. Unplanned PathsWednesday, 27 March, 13
  236. 236. 4. Build the infrastructureWednesday, 27 March, 13
  237. 237. Start smallWednesday, 27 March, 13
  238. 238. Build on what existsWednesday, 27 March, 13
  239. 239. Borrow & ReuseWednesday, 27 March, 13
  240. 240. 5. GovernanceWednesday, 27 March, 13
  241. 241. Create enterprise information mapsWednesday, 27 March, 13
  242. 242. Standardize your standardsWednesday, 27 March, 13
  243. 243. You have to start somewhere.Wednesday, 27 March, 13
  244. 244. Build better cross-channel experiencesWednesday, 27 March, 13
  245. 245. with metadata.Wednesday, 27 March, 13
  246. 246. Thank You! @AdamUngstadWednesday, 27 March, 13
  247. 247. Wednesday, 27 March, 13
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