Keynote presentation for the UX Romandie group on March 26, 2013 at the Hotel Bristol in Geneva, Switzerland. An introduction to how metadata enables us to manage, describe and exchange information objects. Topics covered include: content strategy, responsive design, rich snippets, cross-channel service design, the internet of things, xml schema, metadata frameworks such as Good Relations and OASIS, Linked Data and Ontologies.

1. Metadata in the
Cross-Channel Ecosystem:
Consistency, Context
Interoperability
@AdamUngstad
Wednesday, 27 March, 13

2. Wednesday, 27 March, 13

3. IA Summit - Baltimore April 3-8
Wednesday, 27 March, 13

4. EuroIA - Edinburgh Sept 26-28
Wednesday, 27 March, 13

5. Metadata
Wednesday, 27 March, 13

6. Metadata enables
consistency, context
and interoperability in
the cross-channel
ecosystem
Wednesday, 27 March, 13

7. by managing, describing,
and exchanging
information objects.
Wednesday, 27 March, 13

8. What is Metadata?
Wednesday, 27 March, 13

9. National Information
Standards Organisation
Wednesday, 27 March, 13

10. Metadata is information
about information objects.
Wednesday, 27 March, 13

11. What is an
information object?
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12. ...a web page
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13. MS#Word#
...a document
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14. ...a photograph
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15. Adam Ungstad
...a name
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16. ...a vegetable?
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17. ...a vegetable
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18. ...a book
HTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ02010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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19. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
...a package
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20. ...a shipment
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21. ...a delivery
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22. ...a user
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23. There are three types
of metadata:
HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDERSTANDINGMETADATA.PDF://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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24. administrative,
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25. descriptive,
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26. and structural.
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27. Administrative Metadata
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28. We use administrative
metadata to manage
information objects.
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29. This is useful for
Responsive Design and
Content Strategy.
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30. The Globe and Mail
HTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892
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31. Desktop
Wednesday, 27 March, 13

32. iPad (Browser)
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33. iPad (App)
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34. iPhone (Browser)
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35. iPhone (App)
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36. Administrative metadata can be
used to store content in chunks,
enabling you to style it for
a given device.
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37. Wednesday, 27 March, 13

38. Subscription vs Free Content
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39. Free / Subscription-only
Syndicated / Local
Publication Date
Expiry Date
Internal Content Owner
Usage Rights
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40. Right content
Right time
Right channel
Right user
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41. Administrative metadata
enables consistency.
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42. Descriptive Metadata
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43. We use descriptive metadata
to discover and identify
information objects.
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44. This is useful for
Faceted Search.
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45. Home Depot
HTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/
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46. Wednesday, 27 March, 13

47. Wednesday, 27 March, 13

48. Facets
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49. Descriptive metadata
enables context.
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50. Structural Metadata
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51. We use structural
metadata to exchange
information objects.
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52. This is useful for
Rich Snippets.
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53. Secret Lakes of Southern
Vancouver Island
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54. Wednesday, 27 March, 13

55. Wednesday, 27 March, 13

56. Wednesday, 27 March, 13

57. Wednesday, 27 March, 13

58. Wednesday, 27 March, 13

59. Name%
What’s in a name?
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60. First&Name&
Middle&Ini0al&
Last&Name&
What’s in a name?
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61. First(Name( Other(Given(Names(
cv( cv(
Surname(
Surname((Birth)(
cv(
Surname((Previous)(
cv(
What’s in a name?
Wednesday, 27 March, 13

62. First(Name( Other(Given(Names(
cv( cv(
Surname(
Surname((Birth)(
cv(
Surname((Previous)(
cv(
What’s in a name?
Wednesday, 27 March, 13

63. First(Name( Other(Given(Names(
cv( cv(
Surname(
Surname((Birth)(
cv(
Surname((Previous)(
cv(
What’s in a name?
Wednesday, 27 March, 13

64. First'Name' Other'Given'Names'
cv' cv'
Family'Name'
Family'Name'(Birth)'
cv'
Family'Name'(Previous)'
cv'
Stored in a database
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65. First'Name' Other'Given'Names'
cv' cv'
Family'Name'
Name%
Family'Name'(Birth)'
cv'
Family'Name'(Previous)'
cv'
Exchange Data
Wednesday, 27 March, 13

66. Structural metadata
enables interoperability.
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67. Cross-Channel
Ecosystem
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68. Ecosystems
Wednesday, 27 March, 13

69. Photo Credit: <a href="http://www.flickr.com/photos/7226703@N06/5913296218/">henrikj</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/
licenses/by-nc/2.0/">cc</a>
Wednesday, 27 March, 13

70. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Wednesday, 27 March, 13

71. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Wednesday, 27 March, 13

72. Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phil's 1stPix</a> via <a href="http://compfight.com">Compfight</a> <a href="http://
creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>
Wednesday, 27 March, 13

73. “A biological community of
interacting organisms and
their physical environment.”
- Oxford
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74. “...a complex set of
relationships among the living
resources, habitats and
residents of an area.”
- Michigan Tech Kid’s Corner
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75. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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76. Wednesday, 27 March, 13

77. Mediums
Channels
Interactions
Touchpoints
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78. Medium
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79. “the intervening substance
through which
sensory impressions are
conveyed or physical forces
are transmitted”
- Oxford Dictionary
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80. THE WEB TV PAPER
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81. Channels
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82. “a path along which
information (as data or music)
in the form of an electrical
signal passes”
- Merriam-Webster
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83. 7 NEW YORK
TIMES
WEBSITE TV CHANNEL NEWSPAPER
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84. We can cross channels
in the same media.
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85. We can cross channels
in the same media.
phone transfers
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86. We can cross channels
in the same media.
using your facebook ID
to sign in to a website
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87. Multi-Channel
is not the same as
Cross-Channel
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88. Multi-Channel Experience
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89. Paying your phone bill
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90. PHONE WEBSITE SMS MAIL APP
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91. PHONE WEBSITE SMS MAIL APP
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92. PHONE WEBSITE SMS MAIL APP
Wednesday, 27 March, 13

93. PHONE WEBSITE SMS MAIL APP
Wednesday, 27 March, 13

94. Cross-Channel Experience
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95. Buying a (physical) book
from Amazon
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96. PHONE WEBSITE SMS MAIL APP
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97. PHONE WEBSITE SMS MAIL APP
Wednesday, 27 March, 13

98. A cross-channel experience
requires an information
exchange between channels.
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99. MEDIUM
THE WEB TV PAPER
7
NEW YORK
CHANNEL TIMES
WEBSITE TV CHANNEL NEWSPAPER
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100. Interactions
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101. “a reciprocal action or
influence”
- Oxford Dictionary
Wednesday, 27 March, 13

102. $
PAYING WATCHING READING
A BILL THE SIMPSONS THE NEWS
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103. MEDIUM
THE WEB TV PAPER
7
NEW YORK
CHANNEL TIMES
WEBSITE TV CHANNEL NEWSPAPER
INTERACTION
$
WATCHING READING
PAYING A BILL THE SIMPSONS THE NEWS
Wednesday, 27 March, 13

104. Touchpoints
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105. “an encounter where
customers and business
exchange information,
provide service, or handle
transactions.
- Wikipedia
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106. VAN V EDM
EDM V CAL
OTW V LA
MONTHLY SHAMPOO SPORTS
PAYMENT FORM COMMERCIAL SCORES
Wednesday, 27 March, 13

107. MEDIUM
THE WEB TV PAPER
7
NEW YORK
CHANNEL TIMES
WEBSITE TV CHANNEL NEWSPAPER
INTERACTION
$
WATCHING READING
PAYING A BILL THE SIMPSONS THE NEWS
VAN V EDM
EDM V CAL
TOUCHPOINT OTT V LA
MONTHLY SHAMPOO SPORTS
PAYMENT FORM COMMERCIAL SCORES
Wednesday, 27 March, 13

108. Internet of Things
Wednesday, 27 March, 13

109. bears, bats & bees
HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
Wednesday, 27 March, 13

110. HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
bears
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111. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Wednesday, 27 March, 13

112. HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
bats
Wednesday, 27 March, 13

113. GlowCaps
HTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYPVVM:&VED=0CAUQJRW&URL=HTTP%3A%2F
%2FWWW.FASTCODESIGN.COM%2FIDEA-2010%2FVITALITY-GLOWCAPS&EI=EV5OUY-YLU2L0WWSQOG4DA&BVM=BV.44158598,D.ZWU&PSIG=AFQJCNG7SMN21RCO1IRA0BEVYX2APSCREA&UST=1364217461886
Wednesday, 27 March, 13

114. Smart Baby Monitors
HTTP://WWW.WITHINGS.COM/EN/BABYMONITOR
Wednesday, 27 March, 13

115. Nike+ Fuel Band
HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBAND
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116. HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
bees
Wednesday, 27 March, 13

117. Industrial Wireless Sensors
Photo Credit: <a href="http://www.flickr.com/photos/84725742@N00/3794260039/">blankdots</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-n
nd/2.0/">cc</a>
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118. A Trackable Object
HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBAND
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119. Smart Packages
HTTP://WWW.NEAROF.COM/?P=628
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120. HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
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121. Wednesday, 27 March, 13

122. PHONE WEBSITE SMS GLO-CAP APP
Wednesday, 27 March, 13

123. Information Exchanges
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124. Wednesday, 27 March, 13

125. X"
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126. X" Y"
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127. X"
?"
X
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128. ?" Y"
Y
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129. X" Y"
Z
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130. X" Y"
ENGLISH
Wednesday, 27 March, 13

131. X" Y"
FRENCH
Wednesday, 27 March, 13

132. X" Y"
Wednesday, 27 March, 13

133. X" Y"
Z
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134. X" Y"
METADATA
STANDARDS
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135. X" Y"
NIEM
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136. X" Y"
DUBLIN
CORE
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137. X" Y"
OASIS
Wednesday, 27 March, 13

138. X" Y"
GOOD
RELATIONS
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139. X" Y"
XML
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140. Schema
Wednesday, 27 March, 13

141. “...a model for describing
the structure of information.”
- xml.com
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142. XML
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143. .xml
.xsd
Wednesday, 27 March, 13

144. What does a
schema specify?
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145. Semantics
Wednesday, 27 March, 13

146. meaning
Wednesday, 27 March, 13

147. “bench”
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148. “bench” (Canada)
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149. “bench” (Australia)
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150. Name%
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151. First&Name&
Last%Name%
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152. Given&Name&
Family'Name'
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153. Syntax
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154. expression
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155. “capsicum”
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156. “capsicum”
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157. “red pepper”
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158. Name%
Wednesday, 27 March, 13

159. 3ric?
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160. St. Germaine?
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161. Saint Germaine?
Wednesday, 27 March, 13

162. Lexicon
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163. vocabulary
Wednesday, 27 March, 13

164. Name%
Wednesday, 27 March, 13

165. The Cookie Monster?
Wednesday, 27 March, 13

166. Talula Does The Hula
From Hawaii?
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167. Status&
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168. Green?
Wednesday, 27 March, 13

169. Under Review?
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170. Implementation Phase?
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171. Ready?
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172. Status&
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173. Linked Data
Wednesday, 27 March, 13

174. “...a recommended best
practice for exposing,
sharing, and connecting
pieces of data, information,
and knowledge”
- Wikipedia
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175. X" Y"
METADATA
STANDARDS
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176. METADATA
STANDARDS
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177. METADATA
STANDARDS
ORGANIZATION 1
ORGANIZATION 4
ORGANIZATION 2 ORGANIZATION 3
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178. METADATA
STANDARDS
ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION
ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION
Wednesday, 27 March, 13

179. standards
enable exchanges
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180. exchanges
enable data linking
Wednesday, 27 March, 13

181. Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/
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182. Ontologies
Wednesday, 27 March, 13

183. “...a specification of a
conceptualization.”
Stanford.edu
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184. “...the exact description
of things and
their relationships.”
- w3schools.com
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185. X"
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186. A controlled vocabulary is a
lightwieght ontology.
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187. employee
subclassOf person
director
subclassOf employee
project manager
subclassOf employee
worksOn Project
reportsTo Director
lackey
subclassOf employee
worksOn project
reportsTo project manage
HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
Wednesday, 27 March, 13

188. HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
Wednesday, 27 March, 13

189. 1:1
1 : many
many : many
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190. HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
Wednesday, 27 March, 13

191. is part of
is used with
is made of
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192. Friend of a Friend (FOAF)
What properties are
associated with a user profile?
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193. Good Relations
What components is a
product made out of?
Wednesday, 27 March, 13

194. Semantically-Interlinked
Online Communities (SIOC)
What is a blog post?
Wednesday, 27 March, 13

195. Ontologies are documented
using frameworks like
RDF and OWL
Wednesday, 27 March, 13

196. HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGY
Wednesday, 27 March, 13

197. Web of Data
Wednesday, 27 March, 13

198. Web of Documents
Wednesday, 27 March, 13

199. “population geneva”
Wednesday, 27 March, 13

200. Population!
!
Geneva
Wednesday, 27 March, 13

201. Web of Data
Wednesday, 27 March, 13

202. Population
Geneva
Wednesday, 27 March, 13

203. Wednesday, 27 March, 13

204. Knowledge Graph
Wednesday, 27 March, 13

205. Knowledge Graph
Knowledge Graph
Wednesday, 27 March, 13

206. Knowledge Graph
Knowledge Graph (DBPedia)
Knowledge Graph
Wednesday, 27 March, 13

207. Knowledge Graph Google Maps
Knowledge Graph (DBPedia)
Knowledge Graph
Wednesday, 27 March, 13

208. Knowledge Graph Google Maps
Search Results
Knowledge Graph (DBPedia)
Knowledge Graph
Wednesday, 27 March, 13

209. Answers not documents
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210. Where do we start?
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211. 1. Make metadata a priority
Wednesday, 27 March, 13

212. Link metadata to ROI
Wednesday, 27 March, 13

213. Identify breakdowns in
cross-channel
experiences
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214. Show how they can be
improved with an
information exchange
Wednesday, 27 March, 13

215. Better experiences
create loyalty
Wednesday, 27 March, 13

216. Loyalty drives revenue
Wednesday, 27 March, 13

217. 2. Define your data
Wednesday, 27 March, 13

218. information objects
Wednesday, 27 March, 13

219. content assets
Wednesday, 27 March, 13

220. users
Wednesday, 27 March, 13

221. Start with a
controlled vocabulary
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222. Semantics
Syntax
Lexicon
Wednesday, 27 March, 13

223. Add relationships
Wednesday, 27 March, 13

224. Use existing standards
Wednesday, 27 March, 13

225. 3. Identify Exchanges
Wednesday, 27 March, 13

226. X" Y"
Z
Wednesday, 27 March, 13

227. Internal & External
Wednesday, 27 March, 13

228. Current & Potential
Wednesday, 27 March, 13

229. Journey Maps
Wednesday, 27 March, 13

230. @uxjam
Wednesday, 27 March, 13

231. Diary Studies
Wednesday, 27 March, 13

232. Business Origami
Wednesday, 27 March, 13

233. @jessmcmullin
Wednesday, 27 March, 13

234. Happy Paths
Wednesday, 27 March, 13

235. Unplanned Paths
Wednesday, 27 March, 13

236. 4. Build the infrastructure
Wednesday, 27 March, 13

237. Start small
Wednesday, 27 March, 13

238. Build on what exists
Wednesday, 27 March, 13

239. Borrow & Reuse
Wednesday, 27 March, 13

240. 5. Governance
Wednesday, 27 March, 13

241. Create enterprise
information maps
Wednesday, 27 March, 13

242. Standardize your
standards
Wednesday, 27 March, 13

243. You have to start
somewhere.
Wednesday, 27 March, 13

244. Build better
cross-channel
experiences
Wednesday, 27 March, 13

245. with metadata.
Wednesday, 27 March, 13

246. Thank You!
@AdamUngstad
Wednesday, 27 March, 13

247. Wednesday, 27 March, 13