UX Romandie Episode 14: Metadata in the Cross-Channel Ecosystem
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UX Romandie Episode 14: Metadata in the Cross-Channel Ecosystem

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Keynote presentation for the UX Romandie group on March 26, 2013 at the Hotel Bristol in Geneva, Switzerland. An introduction to how metadata enables us to manage, describe and exchange information ...

Keynote presentation for the UX Romandie group on March 26, 2013 at the Hotel Bristol in Geneva, Switzerland. An introduction to how metadata enables us to manage, describe and exchange information objects. Topics covered include: content strategy, responsive design, rich snippets, cross-channel service design, the internet of things, xml schema, metadata frameworks such as Good Relations and OASIS, Linked Data and Ontologies.

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UX Romandie Episode 14: Metadata in the Cross-Channel Ecosystem UX Romandie Episode 14: Metadata in the Cross-Channel Ecosystem Presentation Transcript

  • Metadata in the Cross-Channel Ecosystem: Consistency, Context Interoperability @AdamUngstadWednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • IA Summit - Baltimore April 3-8Wednesday, 27 March, 13
  • EuroIA - Edinburgh Sept 26-28Wednesday, 27 March, 13
  • MetadataWednesday, 27 March, 13
  • Metadata enables consistency, context and interoperability in the cross-channel ecosystemWednesday, 27 March, 13
  • by managing, describing, and exchanging information objects.Wednesday, 27 March, 13
  • What is Metadata?Wednesday, 27 March, 13
  • National Information Standards OrganisationWednesday, 27 March, 13
  • Metadata is information about information objects.Wednesday, 27 March, 13
  • What is an information object?Wednesday, 27 March, 13
  • ...a web pageWednesday, 27 March, 13
  • MS#Word# ...a documentWednesday, 27 March, 13
  • ...a photographWednesday, 27 March, 13
  • Adam Ungstad ...a nameWednesday, 27 March, 13
  • ...a vegetable?Wednesday, 27 March, 13
  • ...a vegetableWednesday, 27 March, 13
  • ...a book HTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ02010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  • HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML ...a packageWednesday, 27 March, 13
  • ...a shipmentWednesday, 27 March, 13
  • ...a deliveryWednesday, 27 March, 13
  • ...a userWednesday, 27 March, 13
  • There are three types of metadata: HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDERSTANDINGMETADATA.PDF://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  • administrative,Wednesday, 27 March, 13
  • descriptive,Wednesday, 27 March, 13
  • and structural.Wednesday, 27 March, 13
  • Administrative MetadataWednesday, 27 March, 13
  • We use administrative metadata to manage information objects.Wednesday, 27 March, 13
  • This is useful for Responsive Design and Content Strategy.Wednesday, 27 March, 13
  • The Globe and Mail HTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892Wednesday, 27 March, 13
  • DesktopWednesday, 27 March, 13
  • iPad (Browser)Wednesday, 27 March, 13
  • iPad (App)Wednesday, 27 March, 13
  • iPhone (Browser)Wednesday, 27 March, 13
  • iPhone (App)Wednesday, 27 March, 13
  • Administrative metadata can be used to store content in chunks, enabling you to style it for a given device.Wednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • Subscription vs Free ContentWednesday, 27 March, 13
  • Free / Subscription-only Syndicated / Local Publication Date Expiry Date Internal Content Owner Usage RightsWednesday, 27 March, 13
  • Right content Right time Right channel Right userWednesday, 27 March, 13
  • Administrative metadata enables consistency.Wednesday, 27 March, 13
  • Descriptive MetadataWednesday, 27 March, 13
  • We use descriptive metadata to discover and identify information objects.Wednesday, 27 March, 13
  • This is useful for Faceted Search.Wednesday, 27 March, 13
  • Home Depot HTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/Wednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • FacetsWednesday, 27 March, 13
  • Descriptive metadata enables context.Wednesday, 27 March, 13
  • Structural MetadataWednesday, 27 March, 13
  • We use structural metadata to exchange information objects.Wednesday, 27 March, 13
  • This is useful for Rich Snippets.Wednesday, 27 March, 13
  • Secret Lakes of Southern Vancouver IslandWednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • Name% What’s in a name?Wednesday, 27 March, 13
  • First&Name& Middle&Ini0al& Last&Name& What’s in a name?Wednesday, 27 March, 13
  • First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Wednesday, 27 March, 13
  • First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Wednesday, 27 March, 13
  • First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Wednesday, 27 March, 13
  • FirstName OtherGivenNames cv cv FamilyName FamilyName(Birth) cv FamilyName(Previous) cv Stored in a databaseWednesday, 27 March, 13
  • FirstName OtherGivenNames cv cv FamilyName Name% FamilyName(Birth) cv FamilyName(Previous) cv Exchange DataWednesday, 27 March, 13
  • Structural metadata enables interoperability.Wednesday, 27 March, 13
  • Cross-Channel EcosystemWednesday, 27 March, 13
  • EcosystemsWednesday, 27 March, 13
  • Photo Credit: <a href="http://www.flickr.com/photos/7226703@N06/5913296218/">henrikj</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/ licenses/by-nc/2.0/">cc</a>Wednesday, 27 March, 13
  • HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  • HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  • Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phils 1stPix</a> via <a href="http://compfight.com">Compfight</a> <a href="http:// creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>Wednesday, 27 March, 13
  • “A biological community of interacting organisms and their physical environment.” - OxfordWednesday, 27 March, 13
  • “...a complex set of relationships among the living resources, habitats and residents of an area.” - Michigan Tech Kid’s CornerWednesday, 27 March, 13
  • HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • Mediums Channels Interactions TouchpointsWednesday, 27 March, 13
  • MediumWednesday, 27 March, 13
  • “the intervening substance through which sensory impressions are conveyed or physical forces are transmitted” - Oxford DictionaryWednesday, 27 March, 13
  • THE WEB TV PAPERWednesday, 27 March, 13
  • ChannelsWednesday, 27 March, 13
  • “a path along which information (as data or music) in the form of an electrical signal passes” - Merriam-WebsterWednesday, 27 March, 13
  • 7 NEW YORK TIMES WEBSITE TV CHANNEL NEWSPAPERWednesday, 27 March, 13
  • We can cross channels in the same media.Wednesday, 27 March, 13
  • We can cross channels in the same media. phone transfersWednesday, 27 March, 13
  • We can cross channels in the same media. using your facebook ID to sign in to a websiteWednesday, 27 March, 13
  • Multi-Channel is not the same as Cross-ChannelWednesday, 27 March, 13
  • Multi-Channel ExperienceWednesday, 27 March, 13
  • Paying your phone billWednesday, 27 March, 13
  • PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  • PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  • PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  • PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  • Cross-Channel ExperienceWednesday, 27 March, 13
  • Buying a (physical) book from AmazonWednesday, 27 March, 13
  • PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  • PHONE WEBSITE SMS MAIL APPWednesday, 27 March, 13
  • A cross-channel experience requires an information exchange between channels.Wednesday, 27 March, 13
  • MEDIUM THE WEB TV PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPERWednesday, 27 March, 13
  • InteractionsWednesday, 27 March, 13
  • “a reciprocal action or influence” - Oxford DictionaryWednesday, 27 March, 13
  • $ PAYING WATCHING READING A BILL THE SIMPSONS THE NEWSWednesday, 27 March, 13
  • MEDIUM THE WEB TV PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPER INTERACTION $ WATCHING READING PAYING A BILL THE SIMPSONS THE NEWSWednesday, 27 March, 13
  • TouchpointsWednesday, 27 March, 13
  • “an encounter where customers and business exchange information, provide service, or handle transactions. - WikipediaWednesday, 27 March, 13
  • VAN V EDM EDM V CAL OTW V LA MONTHLY SHAMPOO SPORTS PAYMENT FORM COMMERCIAL SCORESWednesday, 27 March, 13
  • MEDIUM THE WEB TV PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPER INTERACTION $ WATCHING READING PAYING A BILL THE SIMPSONS THE NEWS VAN V EDM EDM V CAL TOUCHPOINT OTT V LA MONTHLY SHAMPOO SPORTS PAYMENT FORM COMMERCIAL SCORESWednesday, 27 March, 13
  • Internet of ThingsWednesday, 27 March, 13
  • bears, bats & bees HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/Wednesday, 27 March, 13
  • HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/ bearsWednesday, 27 March, 13
  • HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLWednesday, 27 March, 13
  • HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/ batsWednesday, 27 March, 13
  • GlowCaps HTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYPVVM:&VED=0CAUQJRW&URL=HTTP%3A%2F %2FWWW.FASTCODESIGN.COM%2FIDEA-2010%2FVITALITY-GLOWCAPS&EI=EV5OUY-YLU2L0WWSQOG4DA&BVM=BV.44158598,D.ZWU&PSIG=AFQJCNG7SMN21RCO1IRA0BEVYX2APSCREA&UST=1364217461886Wednesday, 27 March, 13
  • Smart Baby Monitors HTTP://WWW.WITHINGS.COM/EN/BABYMONITORWednesday, 27 March, 13
  • Nike+ Fuel Band HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBANDWednesday, 27 March, 13
  • HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/ beesWednesday, 27 March, 13
  • Industrial Wireless Sensors Photo Credit: <a href="http://www.flickr.com/photos/84725742@N00/3794260039/">blankdots</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-n nd/2.0/">cc</a>Wednesday, 27 March, 13
  • A Trackable Object HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBANDWednesday, 27 March, 13
  • Smart Packages HTTP://WWW.NEAROF.COM/?P=628Wednesday, 27 March, 13
  • HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/Wednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • PHONE WEBSITE SMS GLO-CAP APPWednesday, 27 March, 13
  • Information ExchangesWednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • X"Wednesday, 27 March, 13
  • X" Y"Wednesday, 27 March, 13
  • X" ?" XWednesday, 27 March, 13
  • ?" Y" YWednesday, 27 March, 13
  • X" Y" ZWednesday, 27 March, 13
  • X" Y" ENGLISHWednesday, 27 March, 13
  • X" Y" FRENCHWednesday, 27 March, 13
  • X" Y"Wednesday, 27 March, 13
  • X" Y" ZWednesday, 27 March, 13
  • X" Y" METADATA STANDARDSWednesday, 27 March, 13
  • X" Y" NIEMWednesday, 27 March, 13
  • X" Y" DUBLIN COREWednesday, 27 March, 13
  • X" Y" OASISWednesday, 27 March, 13
  • X" Y" GOOD RELATIONSWednesday, 27 March, 13
  • X" Y" XMLWednesday, 27 March, 13
  • SchemaWednesday, 27 March, 13
  • “...a model for describing the structure of information.” - xml.comWednesday, 27 March, 13
  • XMLWednesday, 27 March, 13
  • .xml .xsdWednesday, 27 March, 13
  • What does a schema specify?Wednesday, 27 March, 13
  • SemanticsWednesday, 27 March, 13
  • meaningWednesday, 27 March, 13
  • “bench”Wednesday, 27 March, 13
  • “bench” (Canada)Wednesday, 27 March, 13
  • “bench” (Australia)Wednesday, 27 March, 13
  • Name%Wednesday, 27 March, 13
  • First&Name& Last%Name%Wednesday, 27 March, 13
  • Given&Name& FamilyNameWednesday, 27 March, 13
  • SyntaxWednesday, 27 March, 13
  • expressionWednesday, 27 March, 13
  • “capsicum”Wednesday, 27 March, 13
  • “capsicum”Wednesday, 27 March, 13
  • “red pepper”Wednesday, 27 March, 13
  • Name%Wednesday, 27 March, 13
  • 3ric?Wednesday, 27 March, 13
  • St. Germaine?Wednesday, 27 March, 13
  • Saint Germaine?Wednesday, 27 March, 13
  • LexiconWednesday, 27 March, 13
  • vocabularyWednesday, 27 March, 13
  • Name%Wednesday, 27 March, 13
  • The Cookie Monster?Wednesday, 27 March, 13
  • Talula Does The Hula From Hawaii?Wednesday, 27 March, 13
  • Status&Wednesday, 27 March, 13
  • Green?Wednesday, 27 March, 13
  • Under Review?Wednesday, 27 March, 13
  • Implementation Phase?Wednesday, 27 March, 13
  • Ready?Wednesday, 27 March, 13
  • Status&Wednesday, 27 March, 13
  • Linked DataWednesday, 27 March, 13
  • “...a recommended best practice for exposing, sharing, and connecting pieces of data, information, and knowledge” - WikipediaWednesday, 27 March, 13
  • X" Y" METADATA STANDARDSWednesday, 27 March, 13
  • METADATA STANDARDSWednesday, 27 March, 13
  • METADATA STANDARDS ORGANIZATION 1 ORGANIZATION 4 ORGANIZATION 2 ORGANIZATION 3Wednesday, 27 March, 13
  • METADATA STANDARDS ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATIONWednesday, 27 March, 13
  • standards enable exchangesWednesday, 27 March, 13
  • exchanges enable data linkingWednesday, 27 March, 13
  • Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/Wednesday, 27 March, 13
  • OntologiesWednesday, 27 March, 13
  • “...a specification of a conceptualization.” Stanford.eduWednesday, 27 March, 13
  • “...the exact description of things and their relationships.” - w3schools.comWednesday, 27 March, 13
  • X"Wednesday, 27 March, 13
  • A controlled vocabulary is a lightwieght ontology.Wednesday, 27 March, 13
  • employee subclassOf person director subclassOf employee project manager subclassOf employee worksOn Project reportsTo Director lackey subclassOf employee worksOn project reportsTo project manage HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Wednesday, 27 March, 13
  • HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Wednesday, 27 March, 13
  • 1:1 1 : many many : manyWednesday, 27 March, 13
  • HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Wednesday, 27 March, 13
  • is part of is used with is made ofWednesday, 27 March, 13
  • Friend of a Friend (FOAF) What properties are associated with a user profile?Wednesday, 27 March, 13
  • Good Relations What components is a product made out of?Wednesday, 27 March, 13
  • Semantically-Interlinked Online Communities (SIOC) What is a blog post?Wednesday, 27 March, 13
  • Ontologies are documented using frameworks like RDF and OWLWednesday, 27 March, 13
  • HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGYWednesday, 27 March, 13
  • Web of DataWednesday, 27 March, 13
  • Web of DocumentsWednesday, 27 March, 13
  • “population geneva”Wednesday, 27 March, 13
  • Population! ! GenevaWednesday, 27 March, 13
  • Web of DataWednesday, 27 March, 13
  • Population GenevaWednesday, 27 March, 13
  • Wednesday, 27 March, 13
  • Knowledge GraphWednesday, 27 March, 13
  • Knowledge Graph Knowledge GraphWednesday, 27 March, 13
  • Knowledge Graph Knowledge Graph (DBPedia) Knowledge GraphWednesday, 27 March, 13
  • Knowledge Graph Google Maps Knowledge Graph (DBPedia) Knowledge GraphWednesday, 27 March, 13
  • Knowledge Graph Google Maps Search Results Knowledge Graph (DBPedia) Knowledge GraphWednesday, 27 March, 13
  • Answers not documentsWednesday, 27 March, 13
  • Where do we start?Wednesday, 27 March, 13
  • 1. Make metadata a priorityWednesday, 27 March, 13
  • Link metadata to ROIWednesday, 27 March, 13
  • Identify breakdowns in cross-channel experiencesWednesday, 27 March, 13
  • Show how they can be improved with an information exchangeWednesday, 27 March, 13
  • Better experiences create loyaltyWednesday, 27 March, 13
  • Loyalty drives revenueWednesday, 27 March, 13
  • 2. Define your dataWednesday, 27 March, 13
  • information objectsWednesday, 27 March, 13
  • content assetsWednesday, 27 March, 13
  • usersWednesday, 27 March, 13
  • Start with a controlled vocabularyWednesday, 27 March, 13
  • Semantics Syntax LexiconWednesday, 27 March, 13
  • Add relationshipsWednesday, 27 March, 13
  • Use existing standardsWednesday, 27 March, 13
  • 3. Identify ExchangesWednesday, 27 March, 13
  • X" Y" ZWednesday, 27 March, 13
  • Internal & ExternalWednesday, 27 March, 13
  • Current & PotentialWednesday, 27 March, 13
  • Journey MapsWednesday, 27 March, 13
  • @uxjamWednesday, 27 March, 13
  • Diary StudiesWednesday, 27 March, 13
  • Business OrigamiWednesday, 27 March, 13
  • @jessmcmullinWednesday, 27 March, 13
  • Happy PathsWednesday, 27 March, 13
  • Unplanned PathsWednesday, 27 March, 13
  • 4. Build the infrastructureWednesday, 27 March, 13
  • Start smallWednesday, 27 March, 13
  • Build on what existsWednesday, 27 March, 13
  • Borrow & ReuseWednesday, 27 March, 13
  • 5. GovernanceWednesday, 27 March, 13
  • Create enterprise information mapsWednesday, 27 March, 13
  • Standardize your standardsWednesday, 27 March, 13
  • You have to start somewhere.Wednesday, 27 March, 13
  • Build better cross-channel experiencesWednesday, 27 March, 13
  • with metadata.Wednesday, 27 March, 13
  • Thank You! @AdamUngstadWednesday, 27 March, 13
  • Wednesday, 27 March, 13