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Designing Cross-channel user experiences

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Talk at UX Brighton 2011, describing the motivation for cross-channel design, the role of pervasive information architectures, and focusing on place-making and correlation.

Published in: Design, Education, News & Politics
  • And here's a nice set of pics, thanks to Katariina Järvinen (@lighttrickphoto): https://twitter.com/#!/lighttrickphoto/status/132793964817428480
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  • (During the slides 'A personal anecdote' and 'On my way to Brighton' I emptied the tasks of my cargo pants and produced all kinds of tickets, receipts, boarding passes, maps, notes, e-mail, and reminders that I used to get to Brighton)
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Designing Cross-channel user experiences

  1. Andrea Resmini – UXBrighton 2011Pervasive Information ArchitectureDesigning Cross-channel User Experiences Photo: Gotan Project, gotanproject.com
  2. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE A brief personal anecdote
  3. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE On my way to Brighton
  4. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The whole is more than the sum of its parts “Customers interact with (the)brand: they don’t care about the channel” Jess McMullin & Samantha Starmer
  5. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  6. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Multi-channel vs cross-channel
  7. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Product design becomes experience design From the Manifesto of Pervasive Information Architecture
  8. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE A simple task: write or send a message
  9. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  10. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  11. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREBYU EDU (news.byu.edu)
  12. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  13. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  14. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE One task, many interfaces
  15. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Self check-in on my mobile
  16. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Self check-in at CPH
  17. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Messages have no medium
  18. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE As products are weaved intocomplex experiences, we struggle for meaning and closure
  19. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The information architecture is the sense-making layer
  20. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The Name of the Rose
  21. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In the novel
  22. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In the movie
  23. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURECognitive continuity is not visual nor sensory continuity
  24. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Interfaces Touch-points Information architecture
  25. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Reduction CorrelationPlace-making Consistency Resilience Cross-channel heuristics
  26. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Reduction CorrelationPlace-making Consistency Resilience Cross-channel heuristics
  27. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Place-making
  28. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE A map of Cambridge
  29. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE We are physical beings
  30. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Space and place are two very different things
  31. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREPlace
  32. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  33. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  34. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE What we bring into pervasivearchitectures is the idea of place
  35. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE d resmini boss not here. Lets go play cricket!
  36. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In your room with a friendhttp://www.flickr.com/photos/46037115@N04/4233027629/
  37. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE @resmini boss not here. Lets go play cricket!
  38. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In a stadium in front of a crowdhttp://gm25liveen.web-log.nl/george_michael_25_live_en/blog/index.html
  39. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Place-making reduces disorientation and increases legibility and way-finding. Makes us feel at home.
  40. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Correlation
  41. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Vincent Vega And Marsellus Wallaces Wife The Golden Watch The Bonnie Situation
  42. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Interlacement
  43. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The frenzy of Orlando
  44. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  45. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Vincent and Butch
  46. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The Texas Chainsaw Massacre
  47. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Ronconis Orlando
  48. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Correlation suggest relevant connections among pieces ofinformation, services, and goods tohelp users achieve explicit goals or stimulate latent needs
  49. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREIt provides seamless interlacement in-channel and across all channels
  50. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In channel Correlation Across channels
  51. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE http://pervasiveia.com/

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